Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Digital Coupons Becoming Core Promotional Element

Digital Coupons Becoming Core Promotional Element | Public Relations & Social Media Insight | Scoop.it

While there are concerns over the cost of integrating Beacon technology at the Point Of Sale, it offers an attractive opportunity to retailers as a means of engaging with consumers in-store, opines the report.  And, though previous research anticipated that consumer adoption would be limited to iPhone users, the last 18 months has seen a spate of activities enabling beacons for Android users, making it a far more attractive option for retailers.

 The report ends by forecasting that, by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year....


Via Doug Hall
Jeff Domansky's insight:
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
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Doug Hall's curator insight, March 24, 8:57 PM
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
adeline t's curator insight, March 24, 10:03 PM
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
Os Ishmael's curator insight, March 25, 12:23 AM
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
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Cashback News – Mar 24: Are consumers still cashing in coupons?

Cashback News – Mar 24: Are consumers still cashing in coupons? | Public Relations & Social Media Insight | Scoop.it
So the question today is: Are consumers still cashing in on coupons? We’ll look at the latest research, the impact of digital coupons and whether consumers still care about their coupons.

According to a report by Invesp, 59% of consumers will use a digital mobile coupon while shopping in 2016. An Inmar 2015 Shopper Study shows while overall coupon redemption is down 13%, digital usage is up. Macy’s, Target and other retailers are experimenting with Near Field Communication (NFC), Wi-Fi or GPS using iBeacons to deliver coupons. Jupiter Research estimates by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year.

Digital coupons appear to be reducing the impact of coupon fraud and research also shows consumers spend between $10 and $50 more if they get to use a digital coupon. Coupons as E. coli crisis management tool? Seems to be working at Chipotle where the company is rebuilding customer confidence after losing $72 million in the last quarter of 2015 due to its E. coli crisis. 58% of consumers prefer to receive their coupons, discounts and promotions by email says a report from PricewaterhouseCoopers. The report has eight key findings with insight on everything from mobile preferences and loyalty programs to coupons and social media.

Via Doug Hall
Jeff Domansky's insight:
Here's a comprehensive look at coupons news and recent research.
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Doug Hall's curator insight, March 24, 8:32 PM
Here's a comprehensive look at coupons news and recent research.
adeline t's curator insight, March 24, 10:03 PM
Here's a comprehensive look at coupons news and recent research.
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65% redeem mobile coupons within five minutes: report - Mobile Commerce Daily

65% redeem mobile coupons within five minutes: report - Mobile Commerce Daily | Public Relations & Social Media Insight | Scoop.it

With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.


Mobile coupon adoption continues to grow as retailers and brands get more innovative, helping drive higher redemption rates than for paper coupons, according to Koupon Media’s Mobile Coupons: State of the Industry 2016 report. Gamified scratchers, 30-day promotions, redeemable display ads and TV marketing are just some of the ways marketers are boosting their mobile coupon efforts....

Jeff Domansky's insight:

Why mobile matters - when 65% redeem mobile coupons within five minutes.

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Veronique Colbert's curator insight, January 27, 8:53 PM

Mobile coupon adoption continues to grow

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CPGmatters_COUPONS

CPGmatters_COUPONS | Public Relations & Social Media Insight | Scoop.it

Despite the increasing availability of digital coupons, shoppers still prefer paper coupons, according to a new report from CreditCards.com.


Experts say the reasons are largely because paper is an ingrained habit and a convenient shopping reminder.


“While shoppers are changing their behaviors with gusto these days, digital couponing has not caused the revolution that many had prognosticated,” said Mark Heckman, Principal, Mark Heckman Consulting. “One reason is paper coupons are still in vogue is their visceral nature. Digital coupons require action to select or load, and then the hard part; that is, remembering what you have loaded. Contrast that with paper. Paper coupons are front and center in the shoppers pouch, bag, wallet or purse.”...

Jeff Domansky's insight:

Apparently consumers haven't got the digital coupons memo yet! LOL.

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Best of Beacons: Pizza Hut installs beacons | Beaconstac

Best of Beacons: Pizza Hut installs beacons | Beaconstac | Public Relations & Social Media Insight | Scoop.it

We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how Pizza Hut installed beacons across 1471 locations, to why Wi-Fi and beacons can work together to deliver great experiences, and more. So sit back, sip a cup of coffee and check out the stories we have lined up for you.

Jeff Domansky's insight:

Interesting snapshot of beacon innovations in marketing.

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Don't care about couponing? You soon will

Don't care about couponing? You soon will | Public Relations & Social Media Insight | Scoop.it

Although there are some interesting developments on the horizon for couponing, it’s undeniable that a lot of what’s being proposed for the future seems to involve more invasive methods that deny shoppers that element of choice – which I think is crucial.


At the moment, as an industry we’re already doing incredibly well at converting traffic during that all-important Zero Moment of Truth – ensuring that when a customer searches for a code to use at checkout, you can deliver. Hacking and playing with the boundaries of technology is crucial for keeping companies fresh, but it’s important that we don’t forget the present: the Zero Moment of Truth is still at the core of what we do....

Jeff Domansky's insight:

The couponing process has never been so easy and accessible, which explains the steady rise in popularity of digital couponing over the last decade.

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How People Shop and Use Online Coupons Globally - A CupoNation report - TechStory

How People Shop and Use Online Coupons Globally - A CupoNation report - TechStory | Public Relations & Social Media Insight | Scoop.it

India is a market obsessed with discounts, coupons and any deal that can help them spend less and save more. This trend was fairly offline until the e-marketplace boom came into place.


The e-commerce boom quickly transferred the euphoria of bustling bazaars online and tech-savvy people were more than happy to shop with a click of a button. With a large number of people from tier 1 and tier 2 cities buying online, it was not far before discounts industry made an online surge.


We observed similar behaviour in global markets as well. Reading on the lines of this buying habit, we conducted an elaborate research on the coupon usage behaviour of the online shoppers. We have come up with an interesting infographic on how people shop and use online coupons globally....

Jeff Domansky's insight:

A CupoNation research study looks at how coupons are used around the globe.

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Doug Hall's curator insight, August 18, 2015 6:59 AM

A CupoNation research study looks at how coupons are used around the globe.

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Target Tests Beacons For Mobile Coupons

Target Tests Beacons For Mobile Coupons | Public Relations & Social Media Insight | Scoop.it

This week Target became the latest retailer to integrate beacon technology into the shopping experience, announcing that it will test using low-energy Bluetooth beacons to deliver coupons and special offers to the mobile devices of shoppers when they’re near the product in question.


Target is currently testing the beacon technology at 50 stores in major markets across the country, including New York City, Chicago, Denver, San Francisco and Seattle. The retail giant plans to limit the number of mobile push notifications sent to each device to two per visit, in order to avoid driving shoppers insane....

Jeff Domansky's insight:

Attention shoppers...

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Os Ishmael's curator insight, August 9, 2015 10:36 PM

Attention shoppers...

Antonio Ormachea's curator insight, August 10, 2015 4:37 PM

Attention shoppers...

supposefind's comment, August 13, 2015 4:38 AM
Its really good :)
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Marketers not keeping up with shift to contextual coupons: Forrester

Marketers not keeping up with shift to contextual coupons: Forrester | Public Relations & Social Media Insight | Scoop.it

Forrester asserts that consumer use of coupons has shifted overwhelmingly to digital, with 66 million digital coupons redeemed in 2013, up 141 percent from 2012.


However, even as mobile wallets and applications now hand out context-specific coupons at critical moments, most marketers still rely on free-standing inserts.


Forrester recommends that marketers consider the ability of context to improve the relevance of coupons the same as it does for marketing messages. The report recommends marketers personalize their physical and digital coupon offers and distribution...

Jeff Domansky's insight:

Mobile is missing in many marketer's plans - a missed opportunity according to Forrester.

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The best of eBates 2014

The best of eBates 2014 | Public Relations & Social Media Insight | Scoop.it

Cashback industry leader eBates had a phenomenal year, returning $98,339,477 to consumers. Consumers are now embracing cashback programs and merchants are seeing the benefits of this powerful marketing strategy in driving sales. The future strength of the cashback industry is further reflected in the purchase of eBates for more than $1 billion by Japanese conglomerate Rakuten. 

Jeff Domansky's insight:

The future definitely looks bright for the cashback industry.

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Jeff Domansky's curator insight, January 13, 2015 6:01 PM

The future definitely looks bright for the cashback industry.

Doug Hall's curator insight, January 13, 2015 6:04 PM

The future definitely looks bright for the cashback industry.

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Clipping Forever: Why the Humble Coupon Isn't Going Away

Clipping Forever: Why the Humble Coupon Isn't Going Away | Public Relations & Social Media Insight | Scoop.it

For all the effort restaurants and retailers are putting into digital marketing efforts and smartphone apps, there’s no beating the old paper circular and clipped coupons among cost-conscious shoppers.


Those findings, from to a recent report by Retail Feedback Group, can in part be explained by the sheer number of coupons available. In the first half of the year, 92.5 percent of the 171 billion coupons (that’s right: billion) distributed for consumer packaged goods such as food and household goods came in the form of free-standing inserts.


Digital coupons, while growing fast, made up less than 1 percent of the total, according to NCH Marketing Services (PDF)....

Jeff Domansky's insight:

Retailers may be working hard at digital marketing, but when it comes to coupons and circulars, print coupons are alive and thriving.

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Digital Coupons Drive Sales | VR Marketing Blog

Digital Coupons Drive Sales | VR Marketing Blog | Public Relations & Social Media Insight | Scoop.it

Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used.


Here are some highlights:

- The use of coupons during a shopping experience has risen from 63% to 92% in just the past five years, and a lot of this growth has been driven by online coupons.

- Consumers have greater access to online coupons through email, shared through social media, and online via a plethora of coupon-specific websites....

Jeff Domansky's insight:

Consumers have greater access to coupons acquired from emails, social, and coupon-specific sites. Check out how offering coupons can drive sales.

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The Value of Coupons in Digital Campaigns

The Value of Coupons in Digital Campaigns | Public Relations & Social Media Insight | Scoop.it
The use of coupons is a proved and tested Marketing tool that has clear benefits and objectives; you give people money off to encourage new product trial, brand loyalty and customer retention. However, only recently have coupons started playing a major role in digital campaigns too. Digital coupons can help measure the return of different Marketing campaigns, make use of the ‘mobile’ trend, giving people the opportunity to always have access to the most relevant coupons, as well as increase customer engagement on social media outlets. 67 percent of consumers will ‘like’ a Facebook page to obtain a 25%+ saving from a brand and 71% searched online for a coupon after hearing about it on social media....
Jeff Domansky's insight:
Coupons count.
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Interesting Digital Coupon Marketing Statistics

Interesting Digital Coupon Marketing Statistics | Public Relations & Social Media Insight | Scoop.it

According to Marketing Blog, digital coupons are driving Omni-channels and mobile sales. The following statistics and trends, courtesy of Invesp, will give you more insights into the incredible potential of digital coupon marketing.

A total of 16 billion coupons were redeemed in 2014. By 2019, this will have grown to 31 billion coupons, of which 1.05 billion will be mobile coupons. In 2015, about 57.5% of U.S consumers used digital coupons while shopping. This will grow to about 59% by the end of 2016.

Despite the fact that only 48% of U.S companies will use mobile coupons, up from 36.5% in 2014, statistics indicate that 55% of consumers use mobile while searching for coupons, and 83% of all digital coupon users will use mobile by 2016.

According to Mobile Commerce Daily, 62% of smartphone users are extremely likely to use coupons. An eMarketer report about digital statistics found similar figures in 2014, predicting that at least 70% of mobile users will hunt for online coupons by 2016...


Via Doug Hall
Jeff Domansky's insight:
Here's a useful set of digital coupon marketing stats.
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Mous Diack's curator insight, March 25, 7:54 AM
Here's a useful set of digital coupon marketing stats.
Disera Doss's curator insight, March 25, 11:31 AM
Here's a useful set of digital coupon marketing stats.
Antonio Ormachea's curator insight, March 26, 4:14 PM
Here's a useful set of digital coupon marketing stats.
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Coupon Statistics: The Ultimate Collection

Coupon Statistics: The Ultimate Collection | Public Relations & Social Media Insight | Scoop.it

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.


In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer.

 

As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands. People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.


Enjoy this collection of coupon stats, which we plan to keep updated with the most current and relevant research on an ongoing basis. If your company has completed research into these fields that we should include, please let us know....

Jeff Domansky's insight:

Every recent, relevant coupon statistic, all on one page by Brandon Carter. Seriously recommended reading for Marketers. 10/10

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Beacons to deliver 1.6 billion coupons annually by 2020 | Luxury Daily

Beacons to deliver 1.6 billion coupons annually by 2020 | Luxury Daily | Public Relations & Social Media Insight | Scoop.it

Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.

The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015. However, the research also underscores the potential danger of turning beacons into nothing more than another offer channel, which is likely to cause shoppers to lose interest....

Jeff Domansky's insight:

Ever doubt the reach and growth potential of coupons? This Juniper Research report should convince you to keep coupons in your marketing mix in the future.

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