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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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Guess what content converts buyers best? | The PR Coach

Guess what content converts buyers best? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

A new Nielsen research study provides powerful proof that "expert content" strongly influences consumer purchase plans.


According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPowered:


“Results of the in-lab study show that expert content — credible, third-party articles and reviews — is the most effective source of information in impacting consumers along all stages of the purchase process across product categories.”...

Jeff Domansky's insight:

If you're a PR or content marketing strategist, you'll want to take note of what content converts. And then, share it with your CEO.

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Content Marketing: The Ultimate Starter Guide for Small Business

Content Marketing: The Ultimate Starter Guide for Small Business | Public Relations & Social Media Insight | Scoop.it

When’s the last time you set out to streamline your sales process? Like, really broke down your customers’ journey every step of the way? Every business, no matter what you sell, will have a unique buyers’ journey. Whether that journey is good or bad is entirely up to you as a marketer or business owner.


Let’s talk about one very actionable strategy that you can use to streamline your sales process, reduce your cost per sale, and increase your conversion rate. It all centers on the idea of content marketing. You might have heard the term before and thought, “Eh, blogs are difficult to maintain and nobody will read my blog.”


That’s simply not true if you’re writing the right content and using the best strategy.Let’s say you have a landscaping business for example. Here are the steps you should take using content marketing to significantly improve your business efficiency....

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