Growth Hacker: A Buzzword Surrounded by Buzzwords | Public Relations & Social Media Insight | Scoop.it

Yes, Growth Hacker is an enormously overwrought buzzword. But, companies are sorely looking for people to take up the mantle and work on startup marketing. College grads and career-changers, be warned. When you search around for a job at your favorite startup (perhaps even on Mashable’s job board?), you’ll start seeing the buzziest of job descriptions: “Growth Hacker.”

 

The name sounds simple enough, but it’s easy to be confused about what a growth hacker is meant to do around the office, and how it differs from other, more traditional positions. Here’s a breakdown of what companies mean by “growth hacker” and when and how you can become one yourself....