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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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The fundamentals of being buzzworthy

The fundamentals of being buzzworthy | Public Relations & Social Media Insight | Scoop.it

Becoming a truly buzzworthy company isn’t easy. But if you can pull it off, you’ll create a competitive advantage that will carry you through good times and bad. The key ingredients:

1. Sell amazing stuff
2. Bake it into your company
3. Create a movement.

Jeff Domansky's insight:

Andy Sernovitz looks at the importance of being buzzworthy.

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The enigma of Stoke: Content Marketing and the Outdoor Industry

The enigma of Stoke: Content Marketing and the Outdoor Industry | Public Relations & Social Media Insight | Scoop.it

In many ways stoke could be used interchangeably with the more marketing-friendly word “buzz.” You can think of stoke as buzz around a brand, product or athlete that simultaneously inspires and excites.


Stoke isn’t the place to get really granular about product details, features, or techy insights. It’s a lot more about building a story, putting forward your brand and letting potential customers aspire to the life your products can help create. Even specific products can take a backseat in many cases.


Ever seen one of those GoPro promotional videos of people doing crazy things in beautiful locations? You know that feeling you get in your gut that you want to go there, and do those things? That’s you getting stoked. Thanks GoPro!...

Jeff Domansky's insight:

Here are some thoughts on "stoke" or Buzz building.

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