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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 golden rules to ensure consistent branding | Creative Bloq

5 golden rules to ensure consistent branding | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

One of the biggest challenges of a new branding project is ensuring your design is consistent across all platforms, touch points and territories. The worst mistake you can make is to create a brand that is impossible and impractical for the client to implement and use.


So how do you do create the perfect branding in an increasingly complex world? Here are five tips from leading designers…...

Jeff Domansky's insight:

How to make sure your branding is consistent across different touch points, platforms and territories.

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Bart Haynes's curator insight, June 9, 4:54 PM

Branding 101

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Critical factors in an Omni Channel Strategy

Critical factors in an Omni Channel Strategy | Public Relations & Social Media Insight | Scoop.it
However not many brands and marketers have been successful in deploying omni-channel strategies for a simple reason – we are operating on top of an increasingly broken and fragmented ecosystem that is CHANNEL FOCUSED and not CHANNEL AGNOSTIC. The shift requires fundamental change; I call these the FIRST PRINCIPLES OF AN OMNI-CHANNEL STRATEGY (in no specific order)....
Jeff Domansky's insight:
Higher level thinking to help you develop your more effective omni-channel marketing strategy.
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It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer

It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer | Public Relations & Social Media Insight | Scoop.it

Today, if you’re in marketing to any extent, you’ll know about influencers and, more importantly, about influence marketing.

What makes a great influencer? Influencers are humans, clearly, not automated content management systems. They are mega-connected on social media (aka they have earned the trust of many other humans to deliver on what they promise) and they have the unique ability to inspire action. The good influencers out there have great knowledge in a particular field, know how to curate that knowledge, add their unique vision and value, and they know how to communicate with their audiences.

If I am a brand, I totally love that potential, that opportunity, that has only been created in the last few years. How can my brand become part of an influencer’s curated content (and in a positive light, hopefully!)....

Jeff Domansky's insight:

Valuable reading about bringing social media influencers and branding together from Dr Konstanze Alex-Brown.

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UK - Perception of Value infographic

UK - Perception of Value infographic | Public Relations & Social Media Insight | Scoop.it

Value is in the eye of the beholder. But what influences the beholder in their perceptions? This infographic looks at the psychology behind our perceptions, noting trends, marketing practices and differing generational attitudes. Including:

  • How lobster went from prison food (at one time fetching $0.11/lb) to fine dining
  • How ‘ancient grains’ got pricey
  • How we experience more pleasure from a wine we’re told costs more

Since price positively influences perceptions of quality, and inversely influences perceptions of value, how do sellers of mundane products use history, story, exclusivity, and implied scarcity to change our appetites? Read on to find out a little more about the Perception of Value...

Jeff Domansky's insight:

Great infographic and storyline including the Charles Gilkey quote: "People don't buy products because of the actual value of the products –they buy stuff because the price of the product closely matches their perceived value of the product."

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Gary Campbell's curator insight, February 26, 9:14 AM

This info graph is a great idea for businesses to support their product. line or services. Lobster was once prisoner food is news to me. The power of perception.

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How does a brand make a great brand promise?

How does a brand make a great brand promise? | Public Relations & Social Media Insight | Scoop.it

“No other brand will make you feel so …” That’s the basis for a great brand promise – and very, very few brands deliver on it because they confuse operational excellence with promissory distinction. They promise great service or great features because they want the world to know they’re very good.


The thing is – the world already knows, or rather it assumes. That’s not a promise. It’s just a reassurance (and one that consumers increasingly take for granted). We keep thinking promises are made in words. They’re not. They’re captured in words for organisations’ convenience – and in phrases that marketers and senior teams feel good about but that, in reality, consumers are oblivious to....

Jeff Domansky's insight:

I wonder if a a brand promise is simply an artificial construct that we should forget about and instead deliver the highest level of customer service?

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Tough Quiz: Can You Guess the Brands Behind These 16 Slogans?

Tough Quiz: Can You Guess the Brands Behind These 16 Slogans? | Public Relations & Social Media Insight | Scoop.it

A few well-chosen words is often all that is needed for a consumer to recall a favorite brand. But today, marketers and advertisers tend to rely on visual cues -- a font, a color, a spokesperson, or even an icon -- to inspire.


Consider this: What phrase do you associate with Nike? Would the brand symbolize the same attitude without their famous "Just Do It" tagline?


There is power in right words. But if you still don't believe me, take our quiz below. Can you guess the brands behind these famous taglines and slogans? And how do these phrases change the way you think about each company?...

Jeff Domansky's insight:

I thought this quiz would be a slam dunk. It's not! This is a tough one without the visuals. Have fun trying.

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Top 10 logo design trends for 2015 | Creative Edge

Top 10 logo design trends for 2015 | Creative Edge | Public Relations & Social Media Insight | Scoop.it

From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015?Here are 10 predictions based on logo designs of recent times....

Jeff Domansky's insight:

Since the early days of design, logos have transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015? Here's 10 predictions from 99 Designs. Creativity with your coffee and recommended viewing for designers, bloggers, creative marketers and PR pros.  9/10

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Radosław Kwieciński's curator insight, January 15, 3:06 PM

Trendy w projektowaniu logotypów na rok 2015. Dla aktywnie pracującego grafika - bezcenne.

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The Best And Worst Branding Of 2014

The Best And Worst Branding Of 2014 | Public Relations & Social Media Insight | Scoop.it

Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper "voice." Great branding is really the DNA of product or company, manifested through various media in ways that the public can recognize and understand.

With that in mind, above is a collection of our biggest branding stories of 2014. It’s not just a highlight reel of great branding. You’ll see some of that, of course, but you’ll also see some of the worst branding of 2014, too, along with essays on branding from some of the best names in the business....

Jeff Domansky's insight:

Continuing my curated series of worthwhile "best of" posts from 2014, this one from Fast Company takes a look at some of the wins and fails in branding. Enjoy it over a relaxing eggnog.

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The Importance of Honesty and Authenticity For Brands

The Importance of Honesty and Authenticity For Brands | Public Relations & Social Media Insight | Scoop.it
There have been several pieces of research released recently that have examined what consumers believe to be the top attributes for brands to display. New studies issued by Mindshare North America and Cohn & Wolfe add to that body of research, which seems to agree that honesty and authenticity are important attributes, particularly to Millennials.


A quick review of some of the relevant takeaways from the earlier research shows that....

Jeff Domansky's insight:

No surprise, but a useful reminder of the importance of brand honesty and authenticity.

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Sieglinde Gooding's curator insight, November 19, 2014 12:42 PM

I fluctuate between being shocked that brands need to be told this and being glad that we are speaking about it. In my heart, I want to hope that we all strive for honesty and integrity. But I also know in the heat of the moment, it can be easy for a brand to lose control of messaging as it moves thru product management to marketing to sales to the big world of social marketing. For me, it comes down to this, as a customer, if I wouldn't accept the message, then I won't use it.

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From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies | Public Relations & Social Media Insight | Scoop.it

Many agencies have launched their own incubators and accelerators in the past few years. Learn about 16 cool products agencies have launched.Agencies have, within their walls, some of the most brilliant creative and strategic minds. But these creatives are subject to the volatile business of agencies: Project work that comes and goes, relationships with risk-adverse clients, and billing rates that are stagnant.Agencies believe they are in the services business, so that is what they do. But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software.That's why so many agencies have launched their own incubators and accelerators in the past few years....

Jeff Domansky's insight:

Many agencies have launched their own incubators and accelerators in the past few years.  This is REAL creativity!

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How People Buy: The Evolution of Consumer Purchasing | HubSpot

How People Buy: The Evolution of Consumer Purchasing | HubSpot | Public Relations & Social Media Insight | Scoop.it

It's the great American pastime.


No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.


Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...


In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.


In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-brandedsummer concert series....

Jeff Domansky's insight:

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Jeff Domansky's curator insight, October 5, 2014 8:54 AM

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Before & After: 11 Brands That Gave Their Slogans a Makeover | Hubspot

Before & After: 11 Brands That Gave Their Slogans a Makeover | Hubspot | Public Relations & Social Media Insight | Scoop.it

Ah, slogans: Those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more.


There are a few legendary slogans in the annals of time: From Coca-Cola’s “I’d Like to Buy the World a Coke” and the famous “Got Milk?” campaign of the 1990s, to Nike's “Just Do It” and, of course, “Where’s the Beef?” from Wendy’s.


While slogans have the potential to take a brand from relative anonymity to household status, they also have the potential to confuse and alienate audiences with vagueness, wordiness or confusing verbage.


Rebranding is never any easy decision, but in some cases, it’s the right thing to do. In this post, we’ve highlighted 11 of the most-needed slogan makeovers of all time....

Jeff Domansky's insight:

Lots of marketing and branding lessons in these makeovers.

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Lauren Mackie's curator insight, September 21, 2014 9:52 PM

When it comes to branding a little bit of creativity and thought is needed in order to get your brand out there. This article points out that taglines are not successful or memorable when they confuse people or come across as irrelevant. Re-branding is risky but can pay off, its all about creating a  good tag line - this means creating a phrase which is inseparable from the brand.

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Branding Basics: An Introduction | Canva

Branding Basics: An Introduction | Canva | Public Relations & Social Media Insight | Scoop.it

The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. It doesn’t matter if your brand is a large-scale company or a part-time passion, the importance of branding consistency throughout your marketing can not be faulted.c


We give you some awesome insider tips to help you look at your brand a little differently, and potentially start creating your very own guidelines....

Jeff Domansky's insight:

Nice introduction to branding basics.

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Study Finds Brand Reputation More Important to Consumers than Price

Study Finds Brand Reputation More Important to Consumers than Price | Public Relations & Social Media Insight | Scoop.it

Everyone knows price matters to consumers, but a new study suggests the lowest price doesn’t always win. Even more important to consumers is the reputation of retailers—and how prices correlate to that brand reputation.


Price Still Matters


This guideline comes from Concordia University’s John Molson School of Business, which does agree that price remains an important factor for businesses. But price is a relative figure that relates to the reputation of a business, and consumers typically gauge whether a price is good based on how it compares to a brand’s reputation.


In other words, a high price isn’t a deterrent to many consumers, as long as it corresponds to a positive reputation. When price and reputation seem misaligned, consumers are turned off....

Jeff Domansky's insight:

The results are in: When price and brand reputation seem misaligned, consumers are turned off. But when reputation soars, pricing becomes secondary.

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Marco Favero's curator insight, May 17, 6:22 AM

aggiungi la tua intuizione ...

Clark Stott's curator insight, June 1, 12:02 PM

Move your business away from price wars and discounting! Build your reputation so you can work with your ideal clients more often and start building your prices! Almost all of us will pay more for a better product or service, but we have to believe it is better and also better value. Being expensive is fine, being over-priced is not! Show your value by becoming a leading authority and an educator in your field. The better you become at educating your ideal clients the more you can charge for your services.

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How to lay out your 5-year brand strategic plan on one page | Beloved Brands

How to lay out your 5-year brand strategic plan on one page | Beloved Brands | Public Relations & Social Media Insight | Scoop.it

The same leaders who use the phrase: “Let’s all get on the same page”, then send out 110 slide Powerpoint presentations. We take it serious enough to create a Brand Strategy Roadmap that you can use to frame the next 5 years of your brand strategy, and fit it on one page. This way,  you really can get everyone on the same page.  


The master brand strategy roadmap


Having the brand road map on one page can help align everyone that works on a brand. This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a small part of the brand. The road map helps guide everyone and keep them aligned.


Here’s the one I use that has all the key elements....

Jeff Domansky's insight:

Graham Robertson shows how to get your brand strategy and team onto one page. Recommended reading. 9/10

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What is a Brand? | Terrie Ard

What is a Brand? | Terrie Ard | Public Relations & Social Media Insight | Scoop.it
Let's cut to the chase, your brand is not your logo, your identity or your product. Your brand is the gut feeling an individual has about your product, service or organization. It’s all the unique qualities that make you different, valuable, memorable and trustworthy. It signifies a promise of value, and reflects how your organization emotionally connects with consumers. Crucially, your brand is not what your company says it is, but what your target market says it is....
Jeff Domansky's insight:
Consumers today have an overabundance of choices and a shortage of time. So why, now more than ever, branding is so important.
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When Brands Fail To Remain Relevant, They RadioShack - Who's Next?

When Brands Fail To Remain Relevant, They RadioShack - Who's Next? | Public Relations & Social Media Insight | Scoop.it
Now that the buzz and media frenzy about the demise of RadioShack and the analysis of why by Wall Street and other experts  is beginning to subside, another consideration should be examined. What happens to brands that do not remain relevant, stop innovating and sit on their hind quarters? Well in short, they RadioShack….
Jeff Domansky's insight:
Add a new verb to your marketing vocabulary: RadioShack. Good read about brand relevance. 9/10
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Social Selling 2015: Top 100 Influencers & Brands | Onalytica

Social Selling 2015: Top 100 Influencers & Brands | Onalytica | Public Relations & Social Media Insight | Scoop.it
Why should we care about social selling? Isn't it just another one of those buzzwords used to describe something we already know about? Isn't it just sales under a different name? If that's true then why are we seeing organisations increasingly using new digital channels as part of their sales strategy?


Maybe it's because engaging with our audiences in new ways is just more exciting than traditional sales channels as it provides a way of interacting with our potential buyers. It's also because it's a lot cheaper, digital channels allow us to reach a wider audience, with the same resources. We're having a look at who is the most influential in this up and coming topic, and figure out what brands are driving most engagement on social media....

Jeff Domansky's insight:

Onalytica provides a valuable list of 200 top content marketing influencers and leading 200 content marketing brands on Twitter. Good follows. 10/10

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Hand-picked Brand Style Guide Examples by Saijo George

Hand-picked Brand Style Guide Examples by Saijo George | Public Relations & Social Media Insight | Scoop.it
Hand-picked collection of brand style guide examples, pattern libraries and design manuals for inspiration. Find all the best style guides in one place. Maintained by Saijo George, find me on Twitter or LinkedIn.
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The best of identity design 2014

The best of identity design 2014 | Public Relations & Social Media Insight | Scoop.it

So another year comes to a close and BrandNew have published their now traditional  ‘The Best and Worst Identities of 2014′


In which (as the name suggests) they highlight the Best and the Worst of Identity design, all in their opinion of course, but they are usually pretty spot on.


Overall I agree with most of the selection of the good and the, ahem, not so good (to put it politely). Here’s a selection of some of our favourites of the year….

Jeff Domansky's insight:

Creativity with your coffee. Enjoy these inspiring visuals. Recommended viewing. 9/10

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15 Brand Trends for 2015

15 Brand Trends for 2015 | Public Relations & Social Media Insight | Scoop.it

Last year, I shared Brand Keys' Robert Passikoff's 14 Brand Trends for 2014. This year, Robert again put together his proposed trends for the upcoming year. He again shared his thoughts on the numerology, as well, this time, obviously focusing on 15: In numerology 15 is the combination of the number 1 (representing leadership and forward movement) and the number 5 (numeric for business and finance), thus 15 becomes the fusion of leadership and forward momentum for brands and marketers. Let's see what Robert predicts for the new year.

Jeff Domansky's insight:

Another year almost gone, and Robert Passikoff shares trends and predictions for 2015!

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Desiree Mitcham's curator insight, December 9, 2014 12:23 AM

I found this article to be interesting! I feel like these brand trends for 2015 are pretty common to what we see in brand marketing now. 

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Brand Development Through Content Marketing

Brand Development Through Content Marketing | Public Relations & Social Media Insight | Scoop.it

What do brands like American Express, Coca Cola, Mercedes and Neiman Marcus have in common?


Even though they are all from entirely different industries, they have one thing in common; they took notice of the power of content marketing and have the wisdom to take full advantage of it. Over 200 retail brands have gone out of business over the past few years due in part to procrastination when it comes to stepping up their marketing to keep up with today’s competitors who are catering to consumers who use the internet for just about everything today, including making a buying decision, whether it’s products or services....

Jeff Domansky's insight:

Fresh thinking about building your brand through content marketing.

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5 Controversial Logo Redesigns | Notes On Design

5 Controversial Logo Redesigns | Notes On Design | Public Relations & Social Media Insight | Scoop.it

For large companies and multinational corporations, rebranding can be a slippery slope. Design trends change with time, so logos often need to be revisited to keep a company’s brand fresh. Because a good logo is so iconic, companies must strike a balance between contemporizing their brand while staying true to the original design.


The following are 5 logo redesigns that divided audiences and stirred up no shortage of controversy....

Jeff Domansky's insight:

Logo redesigns don't always go as planned

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Steven Saura's curator insight, October 31, 2014 11:44 AM

Marketers typically applaud strategic and innovative risk-taking, and you find your limits. That's the risk. Sometimes these are "smart failures," with critical learning, including risk mitigation. The silver lining, of course, is that someone cares enough about your brand to respond. 

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Map of US Shows Most Googled Brand in Each State | AdWeek

Map of US Shows Most Googled Brand in Each State | AdWeek | Public Relations & Social Media Insight | Scoop.it

Like it or not, your surroundings inform the special little bubble you live in. Just when you thought you couldn't be stereotyped, well, here are some handy maps that define each state by the brands they Google the most.


The results are pretty fascinating, too, from the obvious to the surprising. I had no idea Grand Marnier was so popular in Delaware, or that American Eagle was so in vogue among West Virginians. Less surprising results are Microsoft in Washington and Disney in Florida.


Where it gets super interesting is when competing brands bubble up in adjacent states, like Jose Cuervo and Patron in Arizona and New Mexico, or Dodge and Chevrolet in Montana and North Dakota....

Jeff Domansky's insight:

Fascinating market research in this data visualization. Apparently, we are what we eat, drink and buy. Recommended viewing. 10/10

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World's biggest brand? We The People! - exploreB2B

World's biggest brand? We The People! - exploreB2B | Public Relations & Social Media Insight | Scoop.it

Surprised? Curious? Or does it just sound stupid!?


Since times immemorial, a brand-human interaction has gone way beyond the typical sale-purchase transaction...


Let us look at some examples. KFC serves vegetarian, Barbie now wears a saree, the ever American Coca Cola is now India's 'Thanda' and so on, the list could be endless.  


So what is happening here? It is the power of human behaviour and preferences which is proving itself to be the bigger brand which all these commercial brands are trying to lure. And why does that happen? Because people empower brands with insights by way of explicit & implicit feedback and their preferences reflected in their purchase or advocacy decision....

Jeff Domansky's insight:

You mean we have the power to impact brands? Who knew?

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