Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Two Can't-Miss Content Marketing Trends | The PR Coach

Two Can't-Miss Content Marketing Trends | The PR Coach | Public Relations & Social Media Insight | Scoop.it
A couple of new content marketing trends popped up last week and they're fascinating to follow if your job is to create new and engaging content.


Heard about BlogShares? Jay Baer highlights the first new blogging trend and coins a new buzzword in his post Did We Just Invent A New Form of Blogging?...

Jeff Domansky's insight:

BlogShares, InstaVids and the World's shortest cooking show? The PR Coach has it all! ;-)

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Did We Just Invent A New Form of Blogging?

Did We Just Invent A New Form of Blogging? | Public Relations & Social Media Insight | Scoop.it

Presentations are becoming less visual, as the rest of social media and content marketing becomes more visual. The new BlogShare presentation style is all about the words.There are several great resources for how to create a sound presentation on Slideshare, including this one and this one, so I won’t trod upon that ground. But I do want to raise awareness for a new type of SlideShare that you might be seeing a LOT more of in the future.


The New Presentation Blog Post Hybrid

The new type of presentation is essentially a written blog post or manifesto, delivered word-for-word in slides. Historically, the words on slides are thematic guideposts that the speaker then uses as a springboard. But in these new blog/slide format (I’m hereby coining “BlogShare” to describe these) the language on the slides is a linear narrative – almost like a flip book of words. Given that the rest of social media and content marketing is moving steadily more visual, it’s fascinating to see presentations – which started visual, and where best practices have always been around fewer words – moving toward a more copy-centric style....

Jeff Domansky's insight:

Jay Baer talks about the new blogshares as the new blend of blogging and slidesshares.

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