Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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12 Blogging Mistakes Most Beginner Bloggers Make

12 Blogging Mistakes Most Beginner Bloggers Make | Public Relations & Social Media Insight | Scoop.it

Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"


That's when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their firstcouple of posts, it hits them: This is way harder than Ithought. Like any person starting a new job, they mess things up.


That's okay -- it happens to pretty much every new blogger. Luckily, it's pretty easy to avoid these roadblocks if you know they're coming. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading.


Below are 12 common mistakes most beginners make and some tips on how to avoid them....

Jeff Domansky's insight:

Just the basics. Learn 12 common mistakes bloggers make when they are just getting started.

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Melissa BBB's curator insight, August 19, 2:21 PM
yep another good one from Hubpost, another BBB Accredited Business
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Write Better Headlines: Free Headline Analyzer From CoSchedule

Write Better Headlines: Free Headline Analyzer From CoSchedule | Public Relations & Social Media Insight | Scoop.it

Make sure you have the right balance of common, uncommon, emotional, and power words in your headlines. This structure makes sure your headlines are readable while commanding attention from your audience.


Research proves that readers share emotional and positive headlines with their social networks. Use the headline analyzer to write captivating headlines your audience will share....

Jeff Domansky's insight:

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.

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Jeff Domansky's curator insight, August 7, 3:20 AM

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.

Steve Cusumano's curator insight, August 7, 4:10 AM

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.

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Quick Recipe For a Killer WordPress Blog

Quick Recipe For a Killer WordPress Blog | Public Relations & Social Media Insight | Scoop.it

The Internet is no place for sissies. Competition is fierce and you need to be seriously committed to making a killer blog if you want yours even to be seen by anyone searching for what you offer.


This post is for those who are serious about creating a site that rocks, and if you follow the tips here, it’s likely you will desecrate your competition who are too lazy to do what it takes to get down ‘n dirty.


Here’s the quick recipe for creating a killer WordPress blog, and I’ll go into the details further along:...

Jeff Domansky's insight:

Practical blogging tips from Dvora Goldstein.

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4 Places to Find Topics to Blog About That Are Right Under Your Nose

4 Places to Find Topics to Blog About That Are Right Under Your Nose | Public Relations & Social Media Insight | Scoop.it

A steady stream of new content on your website or blog goes hand-in-hand with quality backlinks, great SEO, and strong site traffic.


However, it can be a struggle to constantly generate new topics to blog about.


In this post, we review 4 excellent places to discover topics to write about.


The best part? They’re right under your nose....

Jeff Domansky's insight:

Practical ways to find fresh blog content.

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5 Content Marketing Lessons From Publishing 130 Blog Posts

5 Content Marketing Lessons From Publishing 130 Blog Posts | Public Relations & Social Media Insight | Scoop.it

As a content marketer for Bizzabo, a growing SaaS company, it’s often challenging to know if what I spend my day doing is working. I worry about generating more visits and more leads while serving the best interests of our readers.


A year ago, the challenges were even steeper. I knew that inbound marketing was effective. I knew that blogging was a good thing and that it was generating some great leads for us. But I wasn’t sure if blogging more frequently would have a tangible positive impact on our key metrics.


After talking with my team, we decided to give blogging more frequently a shot. We committed to publishing 3 posts a week for one year, and we got pretty darn close to that ambitious goal (averaging 2.5 posts per week).


We were able to grow our readership by 190% in that time. We also increased the number of people who subscribed to our blog by 980%. By publishing quality content so frequently, we learned a thing or two about what makes a B2B blog successful, and what doesn’t.


Here’s what I wish I knew when Bizzabo started this initiative a year ago....

Jeff Domansky's insight:

Learn key takeaways from HubSpot Customer, Bizaabo, on how to create an effective blogging strategy.

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The only purpose of business writing is to create change - without bullshit

The only purpose of business writing is to create change - without bullshit | Public Relations & Social Media Insight | Scoop.it

The change you are seeking in business writing varies depending on what you’re writing. For example:


- A white paper seeks to change your opinion about a company.


- A marketing email seeks to create loyalty or purchases.


- Advertising creates a favorable impression toward a brand.


- A web page educates you about products and pricing.


- Instructions seek to educate you about how to use a product.


- A research report gives you insights on how a market is changing.


- An email to your boss explains a problem and proposes solutions, changing her priorities.


- An email to your staff explains a change in strategy and seeks to modify their behavior.


In all these cases, the reader is different — smarter, better informed — as a result of reading. This is the desired change in the reader.


As a reader, you might take action (call the company, buy the product, use the product, change your approach to a market, run the company differently, change what you do at work that day). You might not; you might just save the information for later, or use it to support what you were going to do anyway.


But if there is no change in the reader, you’ve wasted the reader’s time, violating the Iron Imperative....

Jeff Domansky's insight:

Change - don't leave your writing without it.

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The Science of Social Timing Part 3: Timing and Blogging

The Science of Social Timing Part 3: Timing and Blogging | Public Relations & Social Media Insight | Scoop.it

Timing is everything, and maintaining a blog is no exception to the rule. Learning when your audience is tuning in, and therefore when to post, is mandatory for any successful blogger. In the third and final part of this series we’re going to explore how timing can affect your blog readership.


Data courtesy of Dan Zarrella (@danzarrella), searchengineland.com (@sengineland) and HubSpot. Content available as a webinar by Dan Zarrella here. Note: all of the data below is presented in Eastern Time (EST) unless otherwise noted....

Jeff Domansky's insight:

Best times to post blog posts? Find out.

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14+ Tools for Bloggers : Social Media Examiner

14+ Tools for Bloggers : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you a busy blogger?

Looking for new, unique tools to help you work smarter?

The right tools will help streamline and improve your blogging.

In this article, you’ll discover more than 14 tools to help bloggers quickly, efficiently perform common tasks....

Jeff Domansky's insight:

14 useful blogging tools.

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4 Surprisingly Simple Ways to Keep Your Blog Updated

4 Surprisingly Simple Ways to Keep Your Blog Updated | Public Relations & Social Media Insight | Scoop.it

What if you could, on occasion, publish content that is surprisingly easy to put together and still be incredibly useful to your readers


Today’s article will help you write blog posts faster and keep your blog updated regularly, all while keeping readers fully satisfied and addicted.Did I mention you will also establish greater authority and build impressive relationships with other bloggers in the process?


Let’s get started....

Jeff Domansky's insight:

Learn how to write blog posts faster, publish as often as you wish and keep every article incredibly useful? This post has you covered.