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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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25 B2B Marketing Automation Thought Leaders to Follow on Twitter

25 B2B Marketing Automation Thought Leaders to Follow on Twitter | Public Relations & Social Media Insight | Scoop.it

I had just stepped off the stage at Dreamforce 2013 when I was asked by an audience member, "Who are other thought leaders I should follow in the marketing automation industry?"


...To help better answer this question in the future, and make it easier for people to find the thought leaders they are seeking, I have broken down marketing automation into its underlying elements: Content Creation, User Experience, Search Marketing, Email Marketing, Social Marketing, and Sales/Marketing Alignment. Let's take a look at some of the thought leaders that you should be following within each category....

Jeff Domansky's insight:

Valuable list of marketing automation experts.

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What You Need to Know About Marketing Automation

What You Need to Know About Marketing Automation | Public Relations & Social Media Insight | Scoop.it

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities.

 

...Among the growing number of marketing agencies and "experts" who produce such varied results under such varied budgets – it's no wonder why marketing is frequently perceived by business owners as a cost center instead of a profit center. Marketing automation helps fix this – and although there are many marketing automation platform providers (Marketo, Eloqua, Pardot, etc.), the platform as a concept is now also emerging as a popular investment for numerous companies worldwide.

 

The Elements of Marketing Automation

The 10 primary elements of marketing automation include...

Jeff Domansky's insight:

Automation is definitely not an automatic for success. But it is worth looking at for deficiencies.

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