Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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MarTech Landscape: What Is Local Marketing Automation Software?

MarTech Landscape: What Is Local Marketing Automation Software? | Public Relations & Social Media Insight | Scoop.it

Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple locations. Corporate managers want centralized control while combining brand consistency with geo-specific local messaging. Imagine being the brand manager, checking addresses and phone numbers for hundreds of retail stores or monitoring social media comments at the local level. Each location is its own business, but it’s not.

Thankfully, there is software that can automate many of the tasks involved in marketing at the local level....

Jeff Domansky's insight:

According to Barry Levine, local marketing can be enhanced with effective use of automation tools. 

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What You Need to Know About Marketing Automation

What You Need to Know About Marketing Automation | Public Relations & Social Media Insight | Scoop.it

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities.

 

...Among the growing number of marketing agencies and "experts" who produce such varied results under such varied budgets – it's no wonder why marketing is frequently perceived by business owners as a cost center instead of a profit center. Marketing automation helps fix this – and although there are many marketing automation platform providers (Marketo, Eloqua, Pardot, etc.), the platform as a concept is now also emerging as a popular investment for numerous companies worldwide.

 

The Elements of Marketing Automation

The 10 primary elements of marketing automation include...

Jeff Domansky's insight:

Automation is definitely not an automatic for success. But it is worth looking at for deficiencies.

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25 B2B Marketing Automation Thought Leaders to Follow on Twitter

25 B2B Marketing Automation Thought Leaders to Follow on Twitter | Public Relations & Social Media Insight | Scoop.it

I had just stepped off the stage at Dreamforce 2013 when I was asked by an audience member, "Who are other thought leaders I should follow in the marketing automation industry?"


...To help better answer this question in the future, and make it easier for people to find the thought leaders they are seeking, I have broken down marketing automation into its underlying elements: Content Creation, User Experience, Search Marketing, Email Marketing, Social Marketing, and Sales/Marketing Alignment. Let's take a look at some of the thought leaders that you should be following within each category....

Jeff Domansky's insight:

Valuable list of marketing automation experts.

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