Public Relations & Social Media Insight
328.0K views | +133 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Bridging the Advocacy Gap with Social Media, Part 2 | Capstrat

Bridging the Advocacy Gap with Social Media, Part 2 | Capstrat | Public Relations & Social Media Insight | Scoop.it
The world of social media provides a clear road map for how to bridge the 'Advocacy Gap'. Will the advocacy technology world follow it?

 

What capabilities would an advocacy platform need to provide to make effective advocate storytelling a reality?

 

Last week on the blog, I began focusing on the concept of the advocacy gap. Research, compiled in a report titled “The Advocacy Gap: Research for Better Advocacy,” notes that for the better part of the past 20 years, Capitol Hill offices have faced an ever-increasing crush of online constituent communication.

 

The world of social media has followed much the same path. And, as social media has continued to evolve, some clear trends have developed on how to cut through the communications clutter...

Jeff Domansky's insight:

Here are some valuable suggestions on how to use social media for effective advocacy.

more...
No comment yet.
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
Scoop.it!

Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Public Relations & Social Media Insight | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Great example of a smart grassroots advocacy campaign supported by social media ~ Jeff]


Via Karen Dietz
more...
No comment yet.