The world of social media provides a clear road map for how to bridge the 'Advocacy Gap'. Will the advocacy technology world follow it?
What capabilities would an advocacy platform need to provide to make effective advocate storytelling a reality?
Last week on the blog, I began focusing on the concept of the advocacy gap. Research, compiled in a report titled “The Advocacy Gap: Research for Better Advocacy,” notes that for the better part of the past 20 years, Capitol Hill offices have faced an ever-increasing crush of online constituent communication.
The world of social media has followed much the same path. And, as social media has continued to evolve, some clear trends have developed on how to cut through the communications clutter...