Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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4 of the Biggest Advertising Trends of 2016

4 of the Biggest Advertising Trends of 2016 | Public Relations & Social Marketing Insight | Scoop.it

2016 was a year of unprecedented creative opportunities for advertisers.


Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before.Before we see what 2017 has in store, let's take a look back at some of this year's most impactful advertising trends. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year.


See which trends fueled some of the most creative ad campaigns, and start planning your first 2017 campaign. ...

Jeff Domansky's insight:

HubSpot looks at the marketing trends fueled the best ads of 2016.

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Content Marketing: Sunny with a Chance of Burritos? | The PR Coach

Content Marketing: Sunny with a Chance of Burritos? | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it

Marketing forecast? Sunny with a chance of burritos...

 

Who said content marketing isn’t fun? A recent Adweek story looked at three companies, including Taco Bell, who are buying real-time, mobile ads based on the weather.

 

Twitter and The Weather Channel were quick to recognize the growing revenue possibilities in mobile marketing. They announced a deal to create custom content based on the weather and sell it to eager marketers....

Jeff Domansky's insight:

The key question in traditional and social media soon will be: "How much sponsored content is too much?"

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HuffPo Pushes Further Into Sponsored Content - Digiday

HuffPo Pushes Further Into Sponsored Content - Digiday | Public Relations & Social Marketing Insight | Scoop.it

With HuffPost Partner Studio, the massive news aggregator and blog engine is getting into the advertising game...


Publishers are crazy for native advertising, but they’re stuck with a problem: Who is going to create it?


That’s why publishers like Vice and Gawker have begun partnered content-creation arms. Add The Huffington Post to the mix. This week it is officially taking the wraps off its new in-house branded content agency, HuffPost Partner Studio. Its charter is to make advertising that looks like regular Huffington Post content. For example, there’s this infographic for “Paranoia,” a new film with Harrison Ford and Gary Oldman, and this L’Oréal editorial about why “your daughter is a dork, and that’s okay.


”While HuffPost has hosted sponsored content for a while, this new in-house agency will do things a bit differently than how it previously handled sponsored content....

Jeff Domansky's insight:

Media and native advertising continue evolving.

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