Sometimes, it takes an entire village … to answer the telephone.
To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being so peaceful, so quiet, that when the phone rings in the village square, the whole population of 166 can hear it.
So, what could be better than a tourism campaign designed to shatter the alpine serenity by making that phone ring constantly, right?
Last month, Jung von Matt/Limmat staged a six-day promotion in Tschlin, inviting folks from far away to call the village-square telephone. Each time a resident failed to pick up, the caller would win a Graubünden vacation or other prizes....