Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland

Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland | Public Relations & Social Media Insight | Scoop.it

Sometimes, it takes an entire village … to answer the telephone.


To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being so peaceful, so quiet, that when the phone rings in the village square, the whole population of 166 can hear it.
So, what could be better than a tourism campaign designed to shatter the alpine serenity by making that phone ring constantly, right?


Last month, Jung von Matt/Limmat staged a six-day promotion in Tschlin, inviting folks from far away to call the village-square telephone. Each time a resident failed to pick up, the caller would win a Graubünden vacation or other prizes....

Jeff Domansky's insight:

That's a very creative tourism campaign. Well done!

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What's the Deal With Ad Blocking? 11 Stats You Need to Know

What's the Deal With Ad Blocking? 11 Stats You Need to Know | Public Relations & Social Media Insight | Scoop.it

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. In case you're wondering: Ad blockers scan websites for advertising code to prevent them from loading on a browser.

To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. Below, we've outlined some of they most noteworthy statistics and takeaways from our research to get you up to speed quickly....

Jeff Domansky's insight:

HubSpot shows you all about ad blockers.

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Newsonomics: Are ads on top news sites worth more? A new study says yes

Newsonomics: Are ads on top news sites worth more? A new study says yes | Public Relations & Social Media Insight | Scoop.it

What’s the difference between The New York Times, and, say, DNAInfo New York? Maybe about $20.


The Times, along with outlets like ESPN, Hearst, Discovery Communications, Gannett, Slate, and ABC, all consider themselves “premium” media. That means they can charge advertisers “premium prices,” as compared to the great mass of news and entertainment sites out there, like a DNAInfo, a site covering local news across New York City’s five boroughs. That $20 or so difference is how much more the Times can charge for access to each thousand of its readers (a cost-per-thousand rate, or CPM) as compared to lesser-branded sites.


It’s just an approximation but it holds true across major media:


Big branded media companies believe that the “context” they provide and their “quality audiences” justifies higher-than-average rates.


Their pitch to advertisers goes like this: 


We’ve got tons of readers, and they’re smart and affluent. They really trust us. And when they’re on our site, they’re paying attention. 


In a word, their argument is a single word: effectiveness.


With the publication of a new comScore study this morning, they just got more justification for their justifying. Entitled “The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness,” comScore puts a few numbers on that effectiveness.Its key word: lift....

Jeff Domansky's insight:

"No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running." New study offers valuable insights.

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21 Most Innovative & Creative Ads of the Past Year

21 Most Innovative & Creative Ads of the Past Year | Public Relations & Social Media Insight | Scoop.it

The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention.It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe.


There is no bigger stage for celebrating advertising that moves us than the Cannes Lions International Festival of Creativity.


This year's recipients blur the line between marketing and art, delivering pieces of content that push the boundaries of media.Get inspired by 21 of the best below....

Jeff Domansky's insight:

See the most inspiring and innovative ads of the past year.

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How the Post-Organic Social Media Era Is Redefining PR

How the Post-Organic Social Media Era Is Redefining PR | Public Relations & Social Media Insight | Scoop.it
The shift in focus to paid social media content is redefining, yet again, the role of the PR professional—a topic that Kellis will dive into in his opening Wake-Up Call session at PR News' Big 4 Social Media Summit, which will be held in San Francisco on Aug. 10. In a way, paid social is bringing public relations full circle.

"At least at Clorox, earned media now comes from creating social media ads that people will share," says Kellis, who leads the social media function for all of Clorox’s brands, including Hidden Valley, Clorox-branded products and Glad. "In the past, we’ve done PR around advertising in magazines and other media. That’s what we’ve come to with social. We’re doing PR to get earned media impressions from the sharing of social media ads. The earned part is critical, because we’re no longer measuring organic social campaigns—that’s completely out the window."
Jeff Domansky's insight:

Earned media impacts PR's role once again.

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How Values and Purpose Made REI's #OptOutside a Big Winner at Cannes

How Values and Purpose Made REI's #OptOutside a Big Winner at Cannes | Public Relations & Social Media Insight | Scoop.it

Perhaps most reflective of this has been the award-winning juggernaut of REI's #OptOutside campaign, which won the Titanium Grand Prix on Saturday. If for some reason you weren't one of its 6.7 billion media impressions, essentially the company closed its doors on Black Friday, encouraging its employees and everyone else to get out into the outdoors. Beyond the ad, starring REI chief exec Jerry Stritzke introducing the idea from a wide-open office, the brand also created a helpful online guide to hiking trails and other outdoor activities around the U.S.

By encouraging us to drop out of the annual shopping day, the outdoor retailer aims for more sales and brand loyalty. The company said the brand's social media impressions went up 7,000%, with 2.7 billion media impressions in 24 hours, while overall the campaign attracted 6.7 billion media impressions, 1.2 billion social impressions, and got more than 1.4 million people to spend the day outdoors. Meanwhile, more than 150 other companies joined REI to close their doors on Black Friday, and hundreds of state parks opened up for free.

If Cannes is the ad and marketing industry's Oscars, than this is arguably Best Picture. The Titanium category is meant to honor work that breaks new ground, crosses boundaries, and pushes the industry forward. The win adds to the campaign's Media and Promotions Grand Prix, picked up earlier in the week, and its run of wins at other industry awards like the D&ADs, and Best of Show at the One Show awards in May....

Jeff Domansky's insight:

Good story. Great campaign. Exceptional content marketing results!

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cuckoophoton's comment, June 28, 2:19 AM
Thats stunning...
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The Brexit could shake up the UK media industry

The Brexit could shake up the UK media industry | Public Relations & Social Media Insight | Scoop.it

It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.

Earlier this month, Group M, the global media arm of WPP, tweaked its TV and newspaper ad spend forecast to compensate for a potential Brexit, according to The Guardian. Previous forecasts said U.K. TV ad spend would grow 7.1% in 2016, but that number drastically reduced to 2.6%. Furthermore, Group M lowered its total U.K. ad spend growth estimates from 7.2% to 6.3%.

This decrease stemmed from ad buyers' hesitation to spend money in the weeks before the referendum. Had the U.K. voted to remain in the EU, the ad market likely would have stabilized. But a vote to leave would have placed more downward pressure on U.K. ad spend, according to Sir Martin Sorrell, the CEO of WPP.

But even with these adjustments, the estimates still place the U.K. as one of the fastest-growing ad markets.

Jeff Domansky's insight:

What's ahead for the UK media industry after Brexit?

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Ryanair — which originally predicted a Remain vote —launches £9.99 flight sale for people who 'need a getaway' after Brexit wins

Ryanair  — which originally predicted a Remain vote —launches £9.99 flight sale for people who 'need a getaway' after Brexit wins | Public Relations & Social Media Insight | Scoop.it

Ryanair, the Irish low-cost airline, is 24-hour £9.99 flash sale for people who "need a getaway" after the UK voted to leave the European Union.


An ad for the promotion on Twitter takes on the famous "hear no evil, see no evil, speak no evil" monkeys and replaces them with UKIP leader Nigel Farage, former London Mayor Boris Johnson, and justice secretary Michael Gove - the leading three figures of the Leave campaign.


Ryanair, was firmly in the Remain camp - so much so that it had sent out a marketing email earlier on Friday morning - hours ahead of the official referendum results - to promote the sale, reading: "Celebrate remaining in Europe with 1 million seats from £9.99."...

Jeff Domansky's insight:

Earlier on Friday morning, Ryanair was hoping to celebrate a win for Remain but had to switch marketing gears fast!

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Gary Vaynerchuk Apologizes for Cannes Party Invite Seeking 'Attractive Females Only'

Gary Vaynerchuk Apologizes for Cannes Party Invite Seeking 'Attractive Females Only' | Public Relations & Social Media Insight | Scoop.it

Cannes Lions 2016 has its first truly cringeworthy moment, in the form of a party invitation seeking "attractive females and models only."


The email went out to a number of festival participants who planned to attend The Wednesday Party, an event sponsored by digital agency VaynerMedia and media company Thrillist Media Group with a musical performance by Wyclef Jean.


UPDATE: Thrillist founder and CEO Ben Lerer responded to the controversy via an internal staff email that appears in part at the bottom of this story.


A female agency executive tells Adweek that she and two female colleagues received the email while having lunch in Cannes on Tuesday. One of them forwarded it to women's advocate and agency veteran Cindy Gallop, who subsequently shared it on Twitter and wrote, "It's 2016, @vaynermedia @thrillist. This is not how you party at @cannes_lions."


The email was sent by events company iGetIn. Its key section reads (emphasis via the sender of the message): "Thank you for your interest in attending!! Please be aware that this specific list is for attractive females and models only."


The note, which was also shared by members of the public Facebook group Cannes for Cannesseurs, then instructs male attendees to "contact the PR departments of the respective sponsors" if they want to get into the party. It requests that women interested in attending send "recent untouched photos and/or your Instagram/Facebook links for you and each of your additional female guest [sic]," adding, "once we have reviewed we will send you specific entry details." ...

Jeff Domansky's insight:

Ouch. The moral of this bad PR story is know what your suppliers are doing on your behalf.

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The definitive guide to what's in and out at Cannes this year - Digiday

The definitive guide to what's in and out at Cannes this year - Digiday | Public Relations & Social Media Insight | Scoop.it

Over the years, the Cannes Lions International Festival of Creativity has morphed from a production company free-for-all to an agency shindig to a place where serious people insist that “serious business is actually getting done.”


There is also, thankfully, a lot that remains unserious in Cannes. This is the cradle of cutting edge trends and what-were-they-thinking lapses in judgment. To make sense of what we’ve seen this week, here’s what’s in and out at Cannes 2016. (For easy reference, here’s last year’s list. Remember Periscope?) 

Jeff Domansky's insight:

What's cool and what's not at the Cannes Lions this year.

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Jeff Domansky's curator insight, June 23, 1:29 AM

What's cool and what's not at the Cannes Lions this year.

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Cannes "Future Lions" Winning Ideas Are A Glimpse At Advertising To Come

Cannes "Future Lions" Winning Ideas Are A Glimpse At Advertising To Come | Public Relations & Social Media Insight | Scoop.it

Some pundits say the advertising industry is in big trouble, its business model is broken, the "big idea" is dead, it can’t do tech and so on. There is no shortage of pessimism and, it has to be said, some of it is valid. The days of an award-laden creative chief ensconced in his (always, his) corner office overseeing a couple of 60-second blockbuster TV ads per year, costing the client millions, are more or less over. It's no secret that the industry has struggled to adapt quickly enough to the changing world.

But if the excellence of the ideas that took the 2016 Future Lions, the Cannes Lions Advertising Festival's student awards, is anything to go by, hope is at hand.

The Future Lions began in 2006 and is a collaboration between the Festival and agency AKQA. Anyone in full-time education may enter and this year, more than 1,900 students from 69 countries did....

Jeff Domansky's insight:

Creativity is alive and well in the student "Future Lions" awards at Cannes.

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