Public Relations & Social Media Insight
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Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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YouTube vs. Vimeo: Which Is Better for B2B Marketing?

YouTube vs. Vimeo: Which Is Better for B2B Marketing? | Public Relations & Social Media Insight | Scoop.it

Here are the pros & cons of each, as well as factors B2B marketers should consider for their video content marketing strategies!...


Your audience should be as wide as possible, but B2B companies should have targets in mind – namely, other businesses. What kind of site will attract your target organizations? YouTube unquestionably provides an opportunity for broader viewership with top brands averaging 884,000 monthly views. Although Vimeo draws fewer sets of eyes, you have less competition, so it may be the more appropriate outlet, depending on your industry.


In terms of quality and production value, Vimeo may have the leg up. Its more refined vibe and approach to video hosting can be more appealing to professionals, a definite positive for B2B outreach. YouTube’s limit on video length is problematic for longer demos, but in the B2B marketing world, the average effective video lasts just 30 seconds to 3 minutes. Fully customizing your account may be more valuable than high resolution and unlimited duration....

Jeff Domansky's insight:

YouTube vs. Vimeo: Which is better for B2B Marketing? 

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Zahid Yakoob's curator insight, December 3, 2013 6:21 AM

So which is the better option for a B2B company between Vimeo and You Tube? Check out this interesting feature article!!

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Vimeo Rising as Online Video Platform | Contently

Vimeo Rising as Online Video Platform | Contently | Public Relations & Social Media Insight | Scoop.it
YouTube is king, but Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.

 

In terms of online video platforms, YouTube is king. But Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.
Vimeo, founded in 2004, has more than 70 million unique monthly visitors, according to company statistics....

 

While Vimeo has always been the underdog to YouTube, it seems that the site has carved its niche in the public eye this year. With the possibilities for monetization and brand collaboration, the site seems to be on an upward path. Trainor attributes his company’s recent success to its creative edge. “Vimeo is the high-quality video sharing site, specifically for creative people, and we are rewarded with that because we are doing something distinctly different,” he said.

 

[Time to explore Vimeo's possibilities. Good overview. ]

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