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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Retweeting Without Reading? Yeah, It’s Happening– and It Affects Journalism Strategy on Twitter - 10,000 Words

Retweeting Without Reading? Yeah, It’s Happening– and It Affects Journalism Strategy on Twitter - 10,000 Words | Public Relations & Social Media Insight | Scoop.it
Retweeting Without Reading?Yeah, It’s Happening– and It Affects Journalism Strategy on Twitter...

 

Worth noting for journalists looking to measure engagement on the Twitters: your retweets aren’t necessarily your click-throughs, and the two unfortunately may have almost no correlation either.

 

Hubspot’s Dan Zarrella analyzed 2.7 million tweets that contained links, and his findings show that the retweets and click-throughs had only a sad Pearson’s correlation coefficient of .038. More vividly (and perhaps this is a stat that’s easier to understand), an entire 16.12 percent of the link-containing tweets Zarrella analyzed generated more retweets than clicks.

 

Digesting those stats, that means your assumptions are probably right when you notice a weirdly fast retweet, or see a RT of something that you already recognize as not true: Zarrella’s study implies many people tweet a link without even clicking on that link....

 

[Interesting social media research and Twitter findings ~ Jeff]

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Twitter Covers & Twitter Header Images | TwitrCovers.com

Twitter Covers & Twitter Header Images | TwitrCovers.com | Public Relations & Social Media Insight | Scoop.it
Get your new Twitter Profile Cover Photo now. We have got the best collection of Twitter Covers & Twitter Header Images!

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