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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement

3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement | Public Relations & Social Media Insight | Scoop.it

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).


Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....

Jeff Domansky's insight:

Nicole Kohler shows how to do it better on Twitter. A useful overview.

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Dean Ryan G. Martin's curator insight, December 18, 4:35 AM

These are simple but extraordinary Twitter strategies, helping you become a rockstar.

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15 Twitter tips to make you follow-worthy - Daily Genius

15 Twitter tips to make you follow-worthy - Daily Genius | Public Relations & Social Media Insight | Scoop.it

Would you want to follow your own Twitter account? If you were someone else – a random Internet user for example – and you came across your Twitter account, would that account be follow-worthy? Would you want to keep up with what this account tweets and perhaps even retweet or *gasp* direct message the person behind the account? These Twitter tips are designed to help you become that useful and fun account that others want to keep track of.

These simple Twitter tips are great for all levels of Twitter users. Whether you’re a seasoned pro or a relatively new user, follow these tips and hopefully you’ll start seeing more people follow you and engage with you. That’s the whole idea behind Twitter after all, right? Aside from making money as a publicly-traded company, that is....

Jeff Domansky's insight:

Twitter tips for beginners and experts alike.

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Luis Suntaxi's curator insight, December 14, 11:59 AM

Ofrece un sencillo servicio que puede ayudar a tu negocio a estar en contacto con seguidores y clientes a través de su servicio de mensajería con un máximo de 140 caracteres por mensaje.

En cualquier caso Twitter ofrece mucho más que la posibilidad de envio de mensajes y es la red con mayor número de aplicaciones. Para las empresa quizá sea la más desaprovechada de las “grades redes populares”. 

Ben Kreisberg's curator insight, December 16, 11:52 PM

The age of followers is what is discussed at every event. How many "followers" do you Have? How many have they gone up every week? Many people have accounts for years and there followers have nver increased, Here is a list of tips that I have found very useful and that could help an impact others.

Birgit Bauer's curator insight, December 17, 3:10 AM

Interessante Fragestellung und ein bisschen Inspiration! 

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The Lowdown On Twitter Analytics

The Lowdown On Twitter Analytics | Public Relations & Social Media Insight | Scoop.it

If you’re a data wonk or just a social media nerd like me, you’re going to LOVE Twitter analytics. The good news is, its easy to acess and simple to use. Start by logging into your account.


Visit  https://analytics.twitter.com/user/[your twitter handle here]. You should see a blue box right up top that offers you access to your “Tweet Activity Dashboard.” Click it. If you don’t see the box, you can get to your analytics by visiting https://ads.twitter.com and selecting “Analytics” from the dropdown menu on top.


What Analytics Matter?
To determine what analytics are most valuable to you, start by revisiting your goals. What are you trying to accomplish through your social media presence? Is it reach (are you trying to reach the widest audience?)? If so, you’ll want to see when your tweets are getting the most organic reach and how your followers are trending. Are you growing your follower base? Is there a time when some tweets do better than others?...

Jeff Domansky's insight:

Good look at Twitter analytics by Heidi Schmidt.

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7 kickass Twitter post ideas to spark engagement

7 kickass Twitter post ideas to spark engagement | Public Relations & Social Media Insight | Scoop.it

Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by various measures. Here I have tried to consolidate a list of ideas you can use for your Twitter posts....

Jeff Domansky's insight:

Harsh Ajmera shares top Twitter tactics.

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7 Inspirational Twitter Contest Ideas And Examples For Your Brand - SocialBro

7 Inspirational Twitter Contest Ideas And Examples For Your Brand - SocialBro | Public Relations & Social Media Insight | Scoop.it
It’s Twitter contest time! We have the must-see ideas and examples to get you inspired. Once you’ve checked out Twitter’s contest guidelines, and you’re ready to get creative, here’s seven Twitter contest ideas and examples to help you plan an excellent contest of your own.
Jeff Domansky's insight:

Seven great ideas and ways to run a Twitter contest.

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Marco Favero's curator insight, November 29, 6:33 AM

aggiungi la tua intuizione ...

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How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio

How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio | Public Relations & Social Media Insight | Scoop.it

While there are tons of ways to increase your blogging community, we can't forget about plain ol' social sharing. You may not feel comfortable with putting yourself out there, but let me break it to you: if you're blogging, you're already putting yourself out there.


Give yourself a hand and do a little promotion.In this post, I'll be talking about how to share your content on Twitter the right way,...

Jeff Domansky's insight:

Best tips on how to promote your blog posts on Twitter the right way, meaning more visibility, increased engagement, and maximizing efficiency and time spent on Twitter.

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Wdideas's curator insight, November 26, 4:05 AM

Promote Your Posts on Twitter

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 27, 1:58 AM

This post gave me a couple of new ideas. Hope it does the same for you.

Amanda Kaye Wall's curator insight, November 28, 12:57 PM

Recently I had a project that involved making a schedule for when we would post certain things to our social media pages. I wish I had of found this blog earlier as it gives some great insight on how to promote posts on specifically Twitter but in the right way.  

 

Planning ahead is a good way to organize your content and keep audiences informed about an event or program before, during and after it has happened.  This blog really promotes attaching photos, links or videos to better engage your audience since it is really hard to say what you need to say in only 140 characters.

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8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study

8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study | Public Relations & Social Media Insight | Scoop.it

Whether it’s a tweet in your stream or a search on Google. If they haven’t found you then you can’t start the engagement, the conversation or close a sale.


Simply Measured and Interbrand have just released a study on how the top 100 brands use Twitter. It reveals 8 insights on what works for them and how they are playing in the Twitter torrent....

Jeff Domansky's insight:

How you use Twitter and Facebook should be different as they are not the same beast. Here are some insights on how the top 100 brands use Twitter in 2014.

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Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen

Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Is Twitter integrated into your 2014 holiday marketing plans?


If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.


Because over 50% of UK users turn to Twitter to discuss what they’re doingRIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)....

Jeff Domansky's insight:

Looking to increase holiday sales at the last minute? Check these Twitter holiday tips that you can implement in real time. Includes research and charts.

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Marco Favero's curator insight, November 23, 7:30 AM

aggiungi la tua intuizione ...

Michelle Smith's curator insight, November 23, 6:12 PM

This article gives great reasns why you should use Twitter to increase your sales in the holiday season. According to this article, Twitter users use Twitter to find the lowest prices on items and 54% of Twitter users check their Twitter while shopping in retail stores. 52% of people say they have learned about products through Twitter and later purchase those products. With the holiday season going around, all businesses should be promoting themselves via Twitter because it is super beneficial.

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Ultimate Social Media Empire: Use Twitter To Search Every Tweet Ever Made

Ultimate Social Media Empire: Use Twitter To Search Every Tweet Ever Made | Public Relations & Social Media Insight | Scoop.it

...At the moment, the updated search bar is pretty basic. Twitter plan to continue upgrading as time goes on, and more and more advanced features will become available over time. Still, you're able to set a few parameters, such as the dates you search between and whose posts you're combing through. In other words, you can choose to search a certain person’s tweets between December and January of last year, and you can choose to only search for tweets which contain the hashtag #christmas.


This allows you to track people's changing opinions over time.For those who understand coding and binary and scary words, Twitter have explained their new search bar in impossible amounts of detail over at their official blog post. If you speak fluent binary, check it out. If you don't, all you need to take away from this article is that Twitter is now even more powerful than it was before.

Jeff Domansky's insight:

This is an important development for researchers, marketers and PR people who need to use Twitter for research, insight and other strategic uses.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] | Public Relations & Social Media Insight | Scoop.it

To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Over 100K viewers have found it beneficial thus far -- and hopefully you will too.

But I've got to warn you: Social media is constantly changing, and while the data and best practices unveiled here are a strong start to success, nothing beats testing each strategy for your own audience. 

That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form. ...

Jeff Domansky's insight:

Solid tips for producing perfect posts the biggest three social networks - Twitter, LinkedIn and Facebook.

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How to Get More Followers on Twitter (the Semi-Legit Way)

How to Get More Followers on Twitter (the Semi-Legit Way) | Public Relations & Social Media Insight | Scoop.it

Everyone wants more. It’s one of the most common questions in marketing: How do I get more Twitter followers? The most common answers usually go like this: tweet more, be helpful and engage with people. Sound familiar?

But do these things really grow your following? We’re about to find out. This is a three part post:

  • New original research into the real reason that Twitter followings grow. Does tweeting more actually lead to faster follower growth?
  • Review of the tactics – black, white and gray – to getting more followers. We’ll step over to the darkside of social media
  • Finally, we’ll ask ourselves why we want a lot of followers anyway?...
Jeff Domansky's insight:

Here's how to grow your Twitter following the smart way.

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Here are all the ways Twitter as you know it is about to change

Here are all the ways Twitter as you know it is about to change | Public Relations & Social Media Insight | Scoop.it

Some analysts and investors have criticized Twitter for not doing enough to tweak its product and reignite user growth. The company sought to address that on Wednesday by promising to accelerate its pace of product innovation.

During Twitter's first-ever Analyst Day event, the Twitter team promised to launch new messaging, video creation and content curation features, among other services, in the coming months to make the social network more engaging to new and existing users....

Jeff Domansky's insight:

Good snapshot of Twitter's plans to refresh its product.

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4 Easy-As-HELL Twitter Marketing Tactics for Advanced Users

4 Easy-As-HELL Twitter Marketing Tactics for Advanced Users | Public Relations & Social Media Insight | Scoop.it
I probably spend way too much time on Twitter.

But that’s not necessarily a bad thing!

My Twitter marketing tactics always get stronger when I poke around on Twitter.

And sometimes the new tactics I learn are just priceless!

I recently wrote about how you can market on Twitter like a BOSS — and many of you have asked for more!

Since I always try to listen to you the best I can, here are 4 powerful, advanced, EASY-as-HELL tips to beef up your Twitter marketing tactics today!
Jeff Domansky's insight:

Tweet success with four tips.

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Little Used Technique To Grow Twitter Followers Fast

Little Used Technique To Grow Twitter Followers Fast | Public Relations & Social Media Insight | Scoop.it

All you need is probably 30 minutes of your time daily and in a long run, I am sure you would be able to grow your followers much quicker than before.


I started a new Twitter handle a few months back in conjunction with my new marketing blog. Just like you, I was determined to grow Twitter followers without buying any followers and I want to grow them fast!


This case study was started around 3 months back and today I have 3,010 followers. With this technique, I was gaining anywhere between 5 to 30 new followers on a daily basis....

Jeff Domansky's insight:

I am a huge Twitter fan and I have been using it for years to boost my content. Here I share one simple technique that will grow Twitter followers fast.

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Instagram Is Getting So Good at News, It Should Scare Twitter | WIRED

Instagram Is Getting So Good at News, It Should Scare Twitter | WIRED | Public Relations & Social Media Insight | Scoop.it
It’s raining in San Francisco. Hard. Trees have already fallen, and the skeletons of cast-off umbrellas are tumbling down the street. This is the kind of storm that drives a girl to social media to watch the drama unfold. And while Twitter historically has been the best place to unearth real-time updates and descriptions, it’s not nearly as compelling as the stream of images flooding Instagram today.

Don’t believe me? Go ahead. Try it. Pull up your app and hit the magnifying glass on the bottom left. That’s the explore tab. Now search for rain in San Francisco, or better yet, try searching for the hashtag #Hellastorm. There’s a photo of cars driving down a road so flooded their wheels are invisible beneath the water. There’s a photo of a sign on the door of Santa Rosa Junior College, announcing it’s closing at noon. And there’s the one I just posted of my friend Carla throwing sandbags into the back of her station wagon to stop the water currently gushing into her garage.

Embedded in the captions, many of which are dense with information, is the kind of local news I’ve seen before—in tweets. The puddle at 9th and Irving went up to mid-calf. This section of Highway 1 in Pacifica near Manor Drive is flooded. Instagram has become a visual version of the real-time news stream that Twitter invented. And with 300 million monthly active users, it’s beating out the little blue bird to become the dominant mass messaging platform.
Jeff Domansky's insight:

Good look athow Instagram is making news relevant and exciting and maybe putting fear and Twitter.

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Marco Favero's curator insight, December 12, 2:57 AM

aggiungi la tua intuizione ...

Jaione's curator insight, December 15, 3:50 AM

Beldurtuta ote, Twitter?

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Must-Have Checklist Of Top Twitter Tips For Ambitious Small Biz - SocialBro

Must-Have Checklist Of Top Twitter Tips For Ambitious Small Biz - SocialBro | Public Relations & Social Media Insight | Scoop.it

Twitter has leveled the playing field for small businesses to take on global brands. With 284 million active users, a single Tweet has the potential to go far beyond any other form of communication and at an unprecedented speed. And with 72% of people more likely to buy from a company they follow on Twitter, small businesses everywhere need to start thinking big and take advantage of Small Business Saturday coming up in the UK (it was last week in the US).


A solid foothold on Twitter can be a challenge if your brand isn’t yet established, so to help your SME take that initial leap from unknown to well-known, we’ve compiled six essential steps to optimizing your Twitter account and getting the most out of the socially active audience. If you follow these tips and use our checklist below then you’ll have a Twitter strategy that matches your aspirations in no time....

Jeff Domansky's insight:

Ahead of Small Business Saturday, Social Bro shares a checklist, and some top Twitter tips to help small businesses punch well above their weight on Twitter. Recommended reading if you're new to Twitter.  9/10

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Marco Favero's curator insight, December 3, 10:44 AM

aggiungi la tua intuizione ...

wanderingsalsero's curator insight, December 4, 2:59 PM

I know I don't pay enough attention to Twitter and most SME's probably don't either. I think the reason is partly due to the fact that they don't know how to make it pay (as it is anything else). 

Christin Kardos's curator insight, December 7, 5:45 PM

Great tips for beginners!

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How to analyze all your 2014 tweets - Christopher S. Penn

How to analyze all your 2014 tweets - Christopher S. Penn | Public Relations & Social Media Insight | Scoop.it

Twitter’s Analytics tool has never been super forthcoming about all it can do. From its lackluster announcement of a stellar feature to non-obvious ways of getting at your data, it’s a goldmine without a map. As you start looking at the year’s marketing data, you might logically say, hey, can we analyze how we did on Twitter? From the default Analytics interface, the answer might appear to be no. Luckily, there’s a trick to get the answer you need.


First, log into Twitter Analytics by going to  ads.twitter.com  or  analytics.twitter.com,  depending on what your account is set up for (if you don’t see anything in one, try the other). Next, go to the Tweet Activity section....

Jeff Domansky's insight:

Christopher Penn shares a valuable tip to help you analyze your Twitter feed for one year

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How to Be Successful on Twitter: 9 Surprising Stats to Know

How to Be Successful on Twitter: 9 Surprising Stats to Know | Public Relations & Social Media Insight | Scoop.it

There are 284 million monthly active users on Twitter and chances are, you're one of them -- we're certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter ... and what doesn't.


While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too...

Jeff Domansky's insight:

Are you using Twitter wrong? Check out these stats from HubSpot and Social Bro to find out. Essential reading for marketing, content marketing and PR pros. 9/10

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Tom George's curator insight, November 27, 9:41 AM

A great article on using Twitter effectively.

Olena Savelieva's curator insight, November 30, 2:27 AM

Некоторые данные о работе Твиттер. Удивительная статистика

Interconectados's curator insight, December 1, 10:35 AM

Cómo tener éxito en Twitter: 9 sorprendentes estadísticas que hay que saber

Que seamos activos en Twitter no significa necesariamente que lo estemos usando de forma correcta. Gracias a SocialBro se han obtenido datos de 200.000 tweets corporativos para mostrar lo que funciona y lo que no en Twitter.

Entre las claves para obtener más retweets se encuentran la inclusión de imágenes, la utilización de hastags o la posición en la que se nombre la empresa.

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6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter

6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter | Public Relations & Social Media Insight | Scoop.it

Did you know Twitter is a great way to improve your personal branding?Did you know leveraging Twitter to do this is actually pretty easy?


Yup!.. and to prove it, I’m sharing 6 no-brainer Twitter marketing tactics that will beef up your personal branding on Twitter in no time....

Jeff Domansky's insight:

Really practical Twitter tips.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, November 27, 2:01 AM

Another post that gave me some ideas. I like it.

Emily Focht's curator insight, December 4, 3:11 PM

Very interesting to learn that professionals use Twitter as I was under the assumption Linkedin was the main platform.  The 6 tips include joining live twitter chats, responding to mentions, retweeting your own stuff, searching for relevant discussions, follow others, and hijacking trending content.

Arja Parpala's curator insight, December 7, 3:08 AM

A great article about the Twitter Etiquette. Reading is learning :)

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12 Scientific Twitter Tips to Get You MORE Retweets & Followers

12 Scientific Twitter Tips to Get You MORE Retweets & Followers | Public Relations & Social Media Insight | Scoop.it

Every day more than 500 million tweets get sent!Getting noticed among all this noise is tough. You can’t just tweet & forget about it anymore.


Today HOW you tweet is just as important as WHAT you tweet!


With that in mind, HubSpot recently released new data giving awesome tips on HOW to tweet.


The tips in this HubSpot infographic show you how to optimize your tweets to reach as much as your target audience as possible.


You’re probably already using a couple of these Twitter tips, but I guarantee a few of them are new — and those are the ones that’ll improve your Twitter strategies big time!...

Jeff Domansky's insight:

Want to get more retweets & followers on Twitter? You're not alone. Here are 12 scientific Twitter tips to help you optimize your tweets & boost retweets.

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joaopauloavila's curator insight, November 24, 10:59 AM

www.joaopauloavila.info

 

Dicas de João Paulo Ávila-Training e MÉTODO FIDELIZE Sucesso Total

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 25, 1:46 AM

Astonishing, but different people seem to have different best times to tweet.

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Brands Wasting Time, Money on Facebook, Twitter Forrester Says

Brands Wasting Time, Money on Facebook, Twitter Forrester Says | Public Relations & Social Media Insight | Scoop.it

Today market research firm Forrester published a report for brands titled “Social Relationship Strategies That Work.”


So: What works? Not Facebook or Twitter.


The crux of the research suggests that brands are wasting their time, effort, and money on Facebook and Twitter to diminishing returns. A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Engagement is even more measly: A mere 0.07% of followers actually interact with those posts....

Jeff Domansky's insight:

Wow! WTH. Stop making Facebook the center of your relationship marketing efforts, says Nate Elliott, VP and principal analyst at Forrester.

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7 Counterintuitive Twitter Tips to Get More Out of Twitter

7 Counterintuitive Twitter Tips to Get More Out of Twitter | Public Relations & Social Media Insight | Scoop.it

These foundational concepts are hugely helpful in making Twitter really work for you. And when you’re ready to build on these foundations and scale your Twitter engagement and reach, there are some useful next-level tactics that work great, too.  I’ve had a chance to test out some of the advanced tips and tricks to more followers and increased engagement on Twitter, and I’d love to share them with you and hear what you think!...

Jeff Domansky's insight:

Buffer helps you get more followers, drive your engagement numbers even higher, and score the influencer follows you want by following these 7 unconventional Twitter tips.

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Marco Favero's curator insight, November 21, 7:30 PM

aggiungi la tua intuizione ...

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Our Best Twitter Tips: 33 Ways to Get the Most From Twitter

Our Best Twitter Tips: 33 Ways to Get the Most From Twitter | Public Relations & Social Media Insight | Scoop.it

When all was said and done, we totaled 33 actionable tips on how to get the most out of Twitter for your social media marketing. We’ve taken each one of these tips for a test drive, and it’s neat to see the impact they have on your efficiency on Twitter, your engagement, and your enjoyment.


Here is the complete list of 33 Twitter tips. Grab your copy of the Twitter ebook for additional details on each of the 33 tips below. I’ve bolded a few noteworthy ones that readers have particularly enjoyed....

Jeff Domansky's insight:

Twitter tips is one of our favorite topics on the blog. Learn how to get more followers, earn more clicks, and share better content from Kevan Lee at Buffer.

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Content Marketing Landscape 2014

Content Marketing Landscape 2014 | Public Relations & Social Media Insight | Scoop.it

We analyzed Twitter conversations around the #ContentMarketing hashtag to surface the most influential individuals and brands driving the conversation.


Download to see the full analysis and discover who ranks among the top 200 most influential individuals and brands.

Jeff Domansky's insight:

Want to know who the content marketing thought leaders are on Twitter? Onalytica has a valuable list of potential follows. And coming in at #108, yours truly. Well, at least I wasn't #109. ;-) Point being, a lot of great resources to fillow.

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Tom George's curator insight, November 14, 2:18 AM

Some good insight here in this article.

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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | Public Relations & Social Media Insight | Scoop.it

Are you looking for creative ways to improve your Twitter updates?

Do you want to spark better conversations with your followers?

Coming up with interesting content ideas for tweets can be challenging for social media marketers.

In this article I share 14 ways you can achieve more engagement with your Twitter audience....

Jeff Domansky's insight:

Great list of 14 creative ways to improve your Twitter feed.

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