Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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30 Premium Tumblr Themes With Beautiful, Minimal Design | Design Shack

30 Premium Tumblr Themes With Beautiful, Minimal Design | Design Shack | Public Relations & Social Media Insight | Scoop.it

There are thousands of Tumblr themes all over the web. To be perfectly frank, most of them aren’t great, and won’t do your creative work justice. Today we’ve collected thirty of our favourite premium Tumblr themes from across the web.

All of these cost a few dollars, but all of them will take your Tumblr blog to another level. From stylish, minimal Tumblr themes, through to those featuring big colours and bold images — we have a full selection. All of them are available to buy straight from Tumblr directly, and can be set up on your blog in a few minutes!...

Jeff Domansky's insight:

Blogging strategies and Creativity with your coffee.

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Three brands raking in the leads with Tumblr | AGBeat

Three brands raking in the leads with Tumblr | AGBeat | Public Relations & Social Media Insight | Scoop.it

Tumblr is extremely popular among a younger demographic and it has the youngest average user-base of all social media sites. Seventy percent of users fall between the ages of 16 and 34, making many of Tumblr’s users Millennials. Millennials are known for being a difficult demographic to capture the interest of.


Tumblr is a great way to target Millennials, however it may be a difficult platform to master if you are unfamiliar with it. Yahoo purchased the company last year and Yahoo chief Marissa Mayer projected that it is likely to make more than $100 million in 2015. “More than 260 of the world’s top brands have a Tumblr presence,” Mayer said...

Jeff Domansky's insight:

Useful lessons from three key brands including Kraft, IKEA and Sephora.

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Best Practices For Using Tumblr For Marketing - infographic

Best Practices For Using Tumblr For Marketing - infographic | Public Relations & Social Media Insight | Scoop.it

...diving into Tumblr can be a bit intimidating. To help you leverage this social networking site, Quicksprout created an infographic that explains how to use Tumblr for marketing, and proposes some tips and tricks on how to get the most from it.


And perhaps more important, the visual illustrates some best practices for leveraging Tumblr. Take a look at a few of them....

Jeff Domansky's insight:

How do you use Tumblr for your business? Here's an infographic that breaks down exactly what you need to do.

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Jeff Domansky's curator insight, May 26, 2014 2:28 PM

Surprising reach of Tumblr.

Shelley Costello's curator insight, May 26, 2014 7:22 PM

Love tumblr for blogging.

Shelley

http://www.creativewebconceptsusa.com

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50 Tumblr Blogs for Inspiration

50 Tumblr Blogs for Inspiration | Public Relations & Social Media Insight | Scoop.it

Tumblr is an awesome blogging platform where you can take inspiration from its great design ideas. This particular post is designed so as to provide you with the best 50 inspirational Tumblr blogs.We hope that our hard work will help you find what you have been looking for. Choose any of the following and innovate one of your own masterpieces....

Jeff Domansky's insight:

Take a creative coffee break and look over these inspiring Tumblr blogs.

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Jennifer Frezza 's curator insight, December 17, 2013 11:47 AM

Looking for some inspiration?  This is a great collection.

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Study: How Big Brands Are Using Tumblr

Study: How Big Brands Are Using Tumblr | Public Relations & Social Media Insight | Scoop.it

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.


Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.


Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week.  Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....

Jeff Domansky's insight:

Here's what the smart ones are doing and what the others may be missing

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AdPT-Creative's curator insight, September 5, 2013 6:23 AM

Always interested to see how, by  spreading interesting informaation to linked social media , whether it generates creative briefs or revenue enquiries!

Two Pens's curator insight, September 5, 2013 12:01 PM

Tumblr has an immediacy that I like. It's so easy to make your Tumblr page interesting so it doesn't feel like the same level of "work" that blogging does. 

Ouida Sparkman's curator insight, September 6, 2013 12:50 PM

Who would have thought?

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How to publish news and reach your audience when your website goes down | Poynter.

When the PBS website came under attack by hackers this weekend, the Newshour staff took to publishing its news transcripts and videos to Tumblr instead. A month earlier, a TV station in Tallahassee, Fla., posted videos and news on Facebook when technical difficulties disrupted its 11 p.m. newscast.


PBS Newshour is posting its stories on a Tumblr site.With so many publishing platforms and social networks available, there’s no reason for a news organization to go dark when its website is down. But it must have a good plan in advance.Here are the steps to take now to get ready....

Jeff Domansky's insight:

Canadian newspaper The Globe and Mail was the first large media to use Tumblr when its primary site crashed. It worked well for the newspaper at the time. Here are 10 tips to plan for a future crisis communications channel...

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3 Tips for Successful Content Marketing on Tumblr | Business 2 Community

3 Tips for Successful Content Marketing on Tumblr | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...Regardless of what happens to the newly acquired platform from an advertising and financial standpoint, Tumblr will surely place a priority on retaining its viability as a content channel through which brands can tell a story and connect with consumers.


That’s what Tumblr’s all about: It’s a place to showcase content, and a place to share it. It’s a virtual display case for creative types, and an ever-expanding catalogue of visual art. Tumblr’s users know good photos, animated GIFs, and blog posts when they see them, and won’t hesitate to broadcast your content far and wide — if you can master the platform to ensure your branded work is what they’re looking for....

Jeff Domansky's insight:

Here are three pointers for producing successful content marketing results on Tumblr...

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6 Tips to Start Creating Content on Tumblr

6 Tips to Start Creating Content on Tumblr | Public Relations & Social Media Insight | Scoop.it

Tumblr's visually engaging format has inspired brands like IBM, Kate Spade, and Target to publish content on the platform. Here are six tips that will help you get started creating your own content... There are just so many social platforms a marketer is expected to stay on top of — like Facebook, Twitter, Google+, Pinterest, and even Foursquare and Instagram — that it can be hard to justify adding another one to the mix. But wait! Tumblr is a unique platform that encourages your audience to engage with you, and you with them. It can be a great tool for B2C content creation — if you have the right target demographic. And it’s actually not that hard to keep a Tumblr up to date and interesting....

Jeff Domansky's insight:

Blogging rocks, Tumblr rolls. Great overview of this easy to use blogging channel.

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5 Brands Using Tumblr Effectively

5 Brands Using Tumblr Effectively | Public Relations & Social Media Insight | Scoop.it

It may not seem as glamorous as big networks like Facebook, Twitter, and Pinterest, but with over 50 million users and 20 billion posts, it is unwise to overlook Tumblr as an effective medium for brands. On the surface, one might assume that Tumblr is just a place for One Direction fangirls to share each other’s crushes through reblogs and likes.

 

The channel catches a lot of flack for not creating much unique content (it is trying to remedy this perception through the creative collaboration that is Reblorg), but it is actually a thriving community. Tumblr reaches a much larger demographic than you might imagine, as seen in Ignite Social Media’s 2012 Social Network Analysis. Many brands are utilizing the channel with incredible effectiveness, possibly implying that more brands should follow suit.

 

Before we start listing off some spectacular branded Tumblr blogs, there are a few things you should know about the platform....

Jeff Domansky's insight:

Useful marketing insight and lessons from leading brands...

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Timing is Everything: Tumblr | Social Media Today

Timing is Everything: Tumblr | Social Media Today | Public Relations & Social Media Insight | Scoop.it
If you're looking for better results from your social media strategy, finding the right time to post to your social networks is a huge step forward both in terms of maximizing your reach potential and growing your online audience.

 

Twitter and Facebook have a corresponding pattern of usage. If you want your tweets or posts to receive the maximum amount of impressions, it is recommended by almost every social media expert to publish them between 1 p.m. to 3 p.m. EST, Monday through Thursday. Tumblr, however, because of its significantly different age demographic, has a "drastically different pattern of usage", bitly says.

 

To maximize your impact, you should try your best to post mainly at night. The optimal time to post on Tumblr, according to bitly, is between the hours of 7 p.m. and 10 p.m. EST on Monday through Thursday, not including just about anytime on Sunday. According to click-thru research, it is strongly suggested you match your post schedule around that of a high school or college student’s schedule, as the 13-24 age demographic indubitably makes up the largest percentage of Tumblr users. Whereas Facebook is very fast paced in usage patterns, the majority of Tumblr users tend to visit the platform with the intention of staying awhile, easily making it one of the most engaging social sites in the world....

 

[Really valuable advice on timing posts for social media and what makes Tumblr unique ~ Jeff]

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The Beginner's Guide to Tumblr | Mashable

The Beginner's Guide to Tumblr | Mashable | Public Relations & Social Media Insight | Scoop.it
Depending on how you want to utilize the platform, this guide will help you move from a Tumblr novice to power blogger.

 

Tumblr is a micro-blogging platform that churns out more than 64 million posts daily. There are 57.5 million blogs on Tumblr, which might seem intimidating to anyone not already using it.

Tumblr could be useful to you for many reasons, depending on what you’re looking to get out of it, for example, inspiration, scrapbooking, communication or a portfolio.

The site is a mix of bloggers, brands and tastemakers. But to keep it simple, there are essentially two types of bloggers on Tumblr: those who create original content and those who curate, or re-blog posts.

Depending on how you want to utilize the platform, this guide will help you move from a Tumblr novice to power blogger....

 

[One of the best intro guides I've seen - JD]

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Tumblr for Brands: Pros, Cons and What to Consider | Shelley Kramer

Tumblr for Brands: Pros, Cons and What to Consider | Shelley Kramer | Public Relations & Social Media Insight | Scoop.it
Tumblr is becoming an increasingly popular blogging platform, but is it a good fit for your brand? Use these Tumblr pros and cons to help you decide.

 

There’s no denying that Tumblr continues to become an increasingly popular blogging platform. Recent statistics indicate that Tumblr has nearly doubled in size since last fall and now has 50 million blogs (and 20 billion posts). Founded four years ago, Tumblr, microblogging platform, is becoming a more popular option for both personal and business blogging.

 

Of course, that begs the million-dollar question: is Tumblr right for your brand or business? To make a decision, you’ll need to not only think about your brand’s content strategy, but also familiarize yourself with Tumblr and understand how it would work as an additional tool in your content marketing arsenal. Let’s talk—then you can decide....

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When Content Meets Community: Brands on Tumblr | Sparksheet

When Content Meets Community: Brands on Tumblr | Sparksheet | Public Relations & Social Media Insight | Scoop.it
Is it a social network? Is it a blogging platform? No, it’s Tumblr! In our latest Engagement Checkup, we examine how brands are tapping into Tumblr’s unique content-centered community.

 

Nearly five-year-old Tumblr recently released its 2011 stats, and it’s looking like last year was the company’s best yet, with 900 percent global growth since 2010, mentions on both the Daily Show and Jeopardy and a ninth language (Polish) added to its repertoire.

 

With that kind of growth, it’s no surprise that an increasing number of brands are tapping into Tumblr’s uniquely engaged community....

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Five Creative Ways Brands are Using Tumblr

Five Creative Ways Brands are Using Tumblr | Public Relations & Social Media Insight | Scoop.it

Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission. As the fastest-growing network of 2014, Tumblr and its 420 million users deserve a second look. (Note for your sales team: Tumblr users have higher median incomes than those of Pinterest or Twitter users.)


With that in mind, we consulted the Fortune 500 list to spotlight interesxxting ways major brands are engaging fans on the site. Consider how your brand might adopt one or more of these approaches as you read through the list...

Jeff Domansky's insight:

If you prefer your brand’s social media shaken, not stirred, consider using Tumblr.

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Jamie Dela Torre's curator insight, May 10, 2015 7:48 PM

Great stuff here! Love the contents and it's very helpful. Also, found this tumblr page. Let me know what you think? http://bit.ly/1H9rqtd

Jamie Dela Torre's curator insight, May 11, 2015 8:32 PM

Great content! So much valuable & learnt a lot. I also want to expand the exposure of my brand. Check my tumblr page! http://bit.ly/1H9rqtd ; Let me know what's missing. Thanks!

Jamie Dela Torre's curator insight, May 24, 2015 7:25 PM

Helpful content! I found this tumblr page which is actually useful too. http://bit.ly/1H9rqtd