Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Can Netflix Survive in the New World It Created?

Can Netflix Survive in the New World It Created? | Public Relations & Social Media Insight | Scoop.it
It helped to develop all the new ways we watch TV — on-demand, bingeing, mobile. But the Silicon Valley company still has to keep reinventing itself.
Jeff Domansky's insight:

Excellent New York Times article and insight into the start-up of Netflix, its success, its impact on the industry and the of TV. Recommended reading. 10/10

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Nielsen’s Top Social TV Moments on Twitter

Nielsen’s Top Social TV Moments on Twitter | Public Relations & Social Media Insight | Scoop.it

For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. New data from Nielsen Social demonstrates how much activity surrounds broadcast TV, streaming and cable.

Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. #SB50, the official Super Bowl hashtag, received more than 3.7 million tweets. Other live events like the #Oscars also fared very well, with 2.9 million tweets. And scripted television events scored, with #Empire generating 702,000 tweets and @kanyewest receiving 489,000 tweets during his Saturday Night Live performance.

Whether it’s online streaming, cable TV or broadcast TV, recurring series seem to have remarkable staying power on social. Empire received an average of 387,000 tweets from 95,000 authors each episode, while cable-exclusive The Walking Dead received 435,000 tweets from 150,000 authors on average....

Jeff Domansky's insight:

Perfect partners: social media and TV? Apparently a lot of synergy, so marketers take note.

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Dismissing the cord-cutter myth

Dismissing the cord-cutter myth | Public Relations & Social Media Insight | Scoop.it

When cable TV subscriptions in the U.S. peaked in 2012 — and 97.6 million Americans paid to watch television delivered via cable — it seemed the traditional media supply chain was stronger than ever. Since then, however, cable subscriptions have steadily declined each year.

The usual culprits blamed for this decline are the streaming services, like Netflix, Hulu, Amazon Prime, and HBO Go. A recent report from MoffettNathanson Research found that 81 percent of adults under 35 have a Netflix subscription. Additionally, millions of Americans are watching television from their smartphones or other handheld smart devices, which makes app-based services convenient choices.

The story goes, “Cord-cutters are canceling their cable services and going over-the-top, therefore it’s the demise of the television business as we know it.”

This premise is wrong. Here’s why: The consumer has their own definition of TV.

To start, we should clarify that consumers now perceive “TV” as content, not as content delivered through a linear hardware box in their living room. HBO, Netflix, Amazon, Hulu, Buzzfeed — consumers don’t care about where content derives, they only care that it’s quality....

Jeff Domansky's insight:

This is a thoughtful look at television, TV content and the future of content on devices. Recommended reading for marketers.  9/10

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How Media Consumption Habits Are Changing

How Media Consumption Habits Are Changing | Public Relations & Social Media Insight | Scoop.it

Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte. The report was based on data conducted in November 2015 of 2,205 consumers in the United States.


The researchers examined the media consumption habits of four generations: Millennials (born between 1983 and 2001); Generation X (1966-1982); Baby Boomers (1947-1965), and Matures (prior to 1947). More than half of all US consumers, and three-quarters of Millennials, watch movies and TV shows via streaming on at least a monthly basis, the researchers found.


Other key insights from the report: 


- 70% Americans binge-watch television content, viewing an average of five episodes at a time.


- 90% of US consumers say they multitask while watching TV.


- Nearly three quarters of Millennials age 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads.


- Social media sites have surpassed television as the most popular source of news for Millennials....

Jeff Domansky's insight:

Millennials love streaming online video rather than watching live TV says Deloitte.

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rodrick rajive lal's curator insight, April 21, 12:06 AM
Media consumption habits are changing and fewer people watch TV these days. As a corallary to this, it is becoming clear that social media is gaining popularity over TV. Consumers are more likely to be influenced by advertisements they come across on online socia media than advertisements that appear on TV. Social media sites are overtaking TV as a source of information, and entertainment.
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Young People Are Dropping Cable. But The Reason May Surprise You.

Young People Are Dropping Cable. But The Reason May Surprise You. | Public Relations & Social Media Insight | Scoop.it

Defy Media found that youth preferred digital over cable "because it better suits their lifestyle and has more relatable content."


The study also saw cable/satellite TV consumption decrease with age, noting a spike in free digital video consumption.


Young people are turning to streaming services because they simply offer the freedom of choice — and more appealing content, the report said.


"For TV, you have channels but you're limited to that. On YouTube I can just look up what I'm interested in," 16-year-old Leah said....

Jeff Domansky's insight:

Lots of learning for marketers in tapping into young people and their TV preferences.

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Mike Allen's curator insight, April 2, 9:00 AM

Lots of learning for marketers in tapping into young people and their TV preferences.

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Say Goodbye to TV: How Online Video Is Taking Over

Say Goodbye to TV: How Online Video Is Taking Over | Public Relations & Social Media Insight | Scoop.it

Video consumption has reached its tipping point. According to a new study, U.S. consumers under 45 years of age spend even amounts of time consuming both digital video and television.Millward Brown’s study, “Ad Reaction: Video Creative in a Digital World,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so.


Individuals between ages 16 and 45 spent a little over three hours every day watching online video. Half of that is through smart TVs, but 45 minutes are spent on smartphones, on average, with desktop and tablets claiming the rest of the share.


This behavior isn’t limited just to the United States. Online consumption was even higher in some foreign countries, with Nigeria leading all other countries in online consumption.


Millward Brown points out that the trend is forcing brands to reconsider how video is targeted as a marketing medium, highlighting the differences and challenges between online and traditional TV. By now, it’s clear there’s no turning around: Online video is going to replace television....

Jeff Domansky's insight:

By now, it's clear there's no turning around: Online video is going to replace television. A new study reinforces the major shift. Must-read! 9.5/10

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Video Is Truly Everywhere, and Ad Buyers Need to Think Beyond TV, Desktop and Mobile

Video Is Truly Everywhere, and Ad Buyers Need to Think Beyond TV, Desktop and Mobile | Public Relations & Social Media Insight | Scoop.it

This is particularly true in the world of video, where TV—still a powerful medium, to be sure—is now far from the be-all for securing desired levels of video impressions. According to Nielsen, traditional television viewing has decreased from the prior year across the majority of demographics.


MoffettNathanson reports that the pay TV industry lost an estimated 556,000 subs in Q2 2015, and that commercial ratings for cable channels have been down every month since May 2014. And Americans are now spending almost five and a half hours a day viewing screens ... without even turning on a television!  At the same time, Kinetic USA reports Americans now spend an unprecedented 70 percent of their time out of the home.


So the conundrum is this: TV is moving in a negative direction, yet we know that video remains the most powerful form of ad messaging At the same time, with consumers out and about more than ever—what's a media planner to do?...

Jeff Domansky's insight:

Barry Frey explores TV and the media world in the midst of unprecedented changes.

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How The Collapse Of The Cable Business Model Will Bring A New Era Of Television

How The Collapse Of The Cable Business Model Will Bring A New Era Of Television | Public Relations & Social Media Insight | Scoop.it

Ever since the commercial Internet emerged, content has been at the center.  Bill Gates, quite famously, declared that content is king and called it the “killer app” of the Internet age.  Inspired, media executives and internet entrepreneurs alike sought to marry content and distribution to create the perfect business model.


The problem is, as I’ve noted before, that content is crap.  Nobody walks out of a great movie and says, “Wow! That was some great content.”  Nobody listens to content on their way to work in the morning.  We never call anything we like “content,” the term is a mere fantasy in the minds of business planners.


That, in essence, is why despite the predictions of digital pundits, the TV industry has continued to prosper.  Through a series of disruptions—cable, DVD and now streaming video—programing has continued to evolve.  Now, with the cable business model starting to unravel, we can expect an explosion of creative energy that will usher in a new golden age of TV....

Jeff Domansky's insight:

Gregg Satell looks at the new age of TV coming soon. Recommended reading. 9/10

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Social Media Is Showing Us The Future Of TV

Social Media Is Showing Us The Future Of TV | Public Relations & Social Media Insight | Scoop.it

When viewers are engaged with what's on TV, they turn to Twitter to talk about it. While that may seem like a no-brainer, one implication might surprise you.

These research results show that the more engrossed a given viewer is, the more likely he or she is to tweet about it -- which contradicts the idea that social media is a distraction for the bored and disengaged. The results also support the notion that today’s consumers are truly looking to share their best experiences, even those they’re just watching on television.

All this hints at a future full of potential for advertisers, television producers and technology companies: one where shared experiences and contextual conversations make everything a little more personal and powerful....

Jeff Domansky's insight:

Future of TV? Try social!

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Estralita Williams's curator insight, March 11, 2015 10:16 PM

Good information for inquiring minds ... 

Inside CloudNine's curator insight, March 12, 2015 6:16 AM

Is Social Media a distraction, or does it enhance the experience of watching our favourite shows?

Owen Kim's curator insight, April 2, 2015 2:04 AM

People now express their thoughts and feelings in social media as if they are talking to people. Although social media is something not physical, people feel it as a part of them that they post and write almost everything they would do and say in real life. Maybe others can know more about them by reading their posts which is positive but if some sensitive opinions were posted and feels uncomfortable to others, it may break out into a conflict which is bad. 

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How Americans Get TV News at Home

How Americans Get TV News at Home | Public Relations & Social Media Insight | Scoop.it

Even at a time of fragmenting media use, television remains the dominant way that Americans get news at home, according to a new Pew Research Center analysis of Nielsen data. And while the largest audiences tune into local and network broadcast news, it is national cable news that commands the most attention from its viewers.


Almost three out of four U.S. adults (71%) watch local television news and 65% view network newscasts over the course of a month, according to Nielsen data from February 2013. While 38% of adults watch some cable news during the month, cable viewers—particularly the most engaged viewers—spend far more time with that platform than broadcast viewers do with local or network news....

Jeff Domansky's insight:

Valuable insight into TV viewing for marketers and PR pros.

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Viral Video Marketing 101: A Look Into "The Science of Sharing" - Business 2 Community

Viral Video Marketing 101: A Look Into "The Science of Sharing" - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Earlier this July, video technology company Unruly released the results of its 20-page study, “The Science of Sharing,” measuring the viral effects of 12 Super Bowl commercials. Using a complex algorithm from their sharing analysis tool, ShareRank, Unruly was able to identify the parts of each video that triggered the strongest viewer responses, and grade the advertisements on their overall shareability (see below). By doing this, Unruly was able to give an in-depth look at why some viral ads perform well online, while others don’t. ...

Jeff Domansky's insight:

This research into measuring why things go viral will be great cocktail party conversation for marketers.

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malek's curator insight, August 10, 2013 1:33 PM

What makes a 30 second commercial tick? a major dilemma for years. Here's a sophisticated algorithm to guage

* psychological response and

* social motivation

 Videos with the most shares typically trigger several strong emotional responses, coupled with multiple social motivations for sharing.