Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead) | Social Media Today

The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead) | Social Media Today | Public Relations & Social Media Insight | Scoop.it
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.

 

But while their intentions might be good, their results aren't. Because having more Twitter followers and a high Klout score won't necessarily help you get more website traffic, bring in more qualified leads or increase sales.

The tools and technology may have changed. But the underlying marketing principles still apply.

Here are 3 of the worst ways to use social media to grow your business, and what you should do instead.

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Is the Era of Social Media Over? | The Buzz by Mike Schaffer

Is the Era of Social Media Over? | The Buzz by Mike Schaffer | Public Relations & Social Media Insight | Scoop.it
it's evolution Well, you know We all want to change the world" - The Beatles, "Revolution" Is the Era of Social Media over? It's a hard question to answer.

 

Plainly, though, no…far from it.

 

It’s just begun.

 

Which is why the Social Media Revolution is on it’s last legs....

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How to Save a Sputtering Social Media Program | {grow}

How to Save a Sputtering Social Media Program | {grow} | Public Relations & Social Media Insight | Scoop.it
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.

 

The numbers don’t look good. The social media conversation around your brand looks worse. Even though you’ve put in a herculean effort, you always run out of time, money, and people. The management team, already dubious about social media smells blood in the water.

 

How do you turn the ship around? What can you do now that demonstrates that you have a grasp on the realities of your program and have a realistic strategy for getting back on track?...

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McDonald's exec: 'You don't control' social media | PR Daily

McDonald's exec: 'You don't control' social media | PR Daily | Public Relations & Social Media Insight | Scoop.it
The fast-food giant's director of social media explains the company's Twitter strategy (including its #MeetTheFarmers hashtag incident) and approach to blogger outreach.

 

Social media has a universal truth, according to Rick Wion, director of social media for McDonald's U.S.A.


"You don't control things. You can only hope to steer things in certain directions."

 

Over the past few years, McDonald's has aptly maneuvered the social-media steering wheel. Despite a wrong turn here and there, its video campaigns, hashtags, and blogger outreach have paid off....

 

[Some good social media lessons - JD]

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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Public Relations & Social Media Insight | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


Via Martin Gysler
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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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Twitter Background Design How-To and Best Practices

Twitter Background Design How-To and Best Practices | Public Relations & Social Media Insight | Scoop.it
Check out this overview of best practices to stand out from the crowd with your Twitter theme and follow the tutorial to create your own profile from scratch.

 

With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own.

 

We all recognise the default blue Twitter background right? It’s not a bad design, it’s clean and trendy but it doesn’t stand out when the majority of Twitter users also have the same look. Furthermore, if you’re keen to achieve more followers, removing this background would probably help out by showing that you’re an active user, or if you’re tweeting on behalf of your company or service, it helps prove that you’re not a spammer.

 

Generally speaking, there are three main approaches when it comes to creating your Twitter background (other than a boring solid colour!):

 

Read more: http://bit.ly/KoEvz4


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John van den Brink's comment, May 17, 2012 1:11 PM
Thank you Martin.
Martin Gysler's comment, May 17, 2012 3:22 PM
You're welcome John, I'm glad you like it!
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LinkedIn Training: 18 Steps To The Perfect LinkedIn Profile | TopDog

LinkedIn Training: 18 Steps To The Perfect LinkedIn Profile | TopDog | Public Relations & Social Media Insight | Scoop.it
This LinkedIn training lays out the crucial steps to having the perfect profile in 18 detailed steps complete with helpful screenshots.

 

Signing up for a LinkedIn account is easy enough but if you want to know how to create a LinkedIn profile that will attract your target market, this article is probably the most complete breakdown I’ve ever done on the subject outside of my advanced LinkedIn training course, the LinkedIn Profit Formula.


The key to your success on LinkedIn begins with a powerful and professional presence. You must strategically write your profile with your ideal client in mind before you start connecting to maximize the impact of your first impression online....

 

[Smart advice for LinkedIn success - JD]

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AdamVincenzini[dot]com: Facebook: The tabloid of the online world

AdamVincenzini[dot]com: Facebook: The tabloid of the online world | Public Relations & Social Media Insight | Scoop.it

...The point I am really trying to make is that the people advising brands on how to best use Facebook need to ask themselves some pretty honest questions. Mainly, has your Facebook output become as mainstream as the platform itself?

 

In the coming weeks, I'm going to talk more about 'Facebook 2.0' and what that entails, including some profiles of brands who are taking the lead and the specific things they are doing.

 

While the tabloid edition of Facebook might survive for a while, just like its offline cousin, it needs reinvention or it may need some serious resuscitation....

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Reddit: A Beginner's Guide | Mashable

Reddit: A Beginner's Guide | Mashable | Public Relations & Social Media Insight | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil

 

[A really good walk through of Reddit - JD]


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Research: The View Of Social Business From The C-Suite

Research: The View Of Social Business From The C-Suite | Public Relations & Social Media Insight | Scoop.it
Research that shows how executives view the importance of social business within the organization.

 

Just yesterday, MIT Sloan in collaboration with Deloitte released a study, “Social Business: What Are Companies Really Doing?” that highlights the growing importance of social business initiatives. What I found most interesting was the view and perceptions from the C-Suite.

 

According to the research, C-level executives vary considerably in their perceptions about the value of social business to their organizations today. On average, and across all industries in the study, CEOs, presidents, managing directors, board members and CMOs are most likely to perceive social business as an important business initiative today. CEOs are twice as likely as CFOs and nearly twice as likely as CIOs to view social technologies as important right now. Below is the breakdown....

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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Public Relations & Social Media Insight | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | Public Relations & Social Media Insight | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]

 

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

 

I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...

 

Read more: http://bit.ly/IDzrqr


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