Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Social Business Shift | Eloqua

The Social Business Shift | Eloqua | Public Relations & Social Media Insight | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon
Jeff Domansky's insight:

This is a good look at what it means to be a "social" business.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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Dream It, Do It: How Entrepreneurs Get Creative With Pinterest Marketing | Fast Company

Dream It, Do It: How Entrepreneurs Get Creative With Pinterest Marketing | Fast Company | Public Relations & Social Media Insight | Scoop.it
Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution.

 

Contests, mood boards, and remote idea-sharing: Women entrepreneurs are finding new and powerful ways to inspire and engage new and existing audiences via Pinterest....

 

[Pinterest is fueling innovation ~ Jeff]

 

 

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11 Shocking New Social Media Statistics in America | The Social Habit | Social Media Consulting - Convince & Convert

11 Shocking New Social Media Statistics in America | The Social Habit | Social Media Consulting - Convince & Convert | Public Relations & Social Media Insight | Scoop.it
Social media statistics from The Social Habit by Edison Research includes several very interesting data points about Facebook, Twitter and beyond.

 

...Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me....

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McDonald's exec: 'You don't control' social media | PR Daily

McDonald's exec: 'You don't control' social media | PR Daily | Public Relations & Social Media Insight | Scoop.it
The fast-food giant's director of social media explains the company's Twitter strategy (including its #MeetTheFarmers hashtag incident) and approach to blogger outreach.

 

Social media has a universal truth, according to Rick Wion, director of social media for McDonald's U.S.A.


"You don't control things. You can only hope to steer things in certain directions."

 

Over the past few years, McDonald's has aptly maneuvered the social-media steering wheel. Despite a wrong turn here and there, its video campaigns, hashtags, and blogger outreach have paid off....

 

[Some good social media lessons - JD]

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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Public Relations & Social Media Insight | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


Via Martin Gysler
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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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40 Must-See Modern Marketing Charts - Blog - Cool Infographics

40 Must-See Modern Marketing Charts - Blog - Cool Infographics | Public Relations & Social Media Insight | Scoop.it

Eloqua has teamed up with infographic design firm JESS3 again to create Modern Marketing Insights, a series of 40 infographics using big data analysis that can help marketers anywhere.

 

Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?

 

That’s why we produce a chart every week that modern marketers can easily learn from and use. And it’s why we’ve gone back with our friends at JESS3 to reproduce the most indispensable data points, coming up with 40 understandable, actionable charts. Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email....

 

[What a terrific marketing, social media resource! ~ Jeff]

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The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog

The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?

Marty Note
Going to steal this 10 Commandments content idea from Jeff, too good. This post combines two of my favorite things: content marketing and social media marketing for some great Jeff Bullas ideas, tips and how to.  

 

[Excellent tips ~ Jeff]


Via Martin (Marty) Smith
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