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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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9 Most Useful Apps and Services for Marketing Your Small Business Locally | Business 2 Community

9 Most Useful Apps and Services for Marketing Your Small Business Locally | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
There are many ways to increase visibility and market your small business but nothing is more effective than Internet marketing. The problem is that most small business owners don’t have the time or know how to effectively market their business. The following apps and services are what I have found to be the most effective in my many years of Internet marketing....
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What works in marketing your small business into a local market? Here are some tips.
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Your Business Needs To Get Social, Local And Mobile--Fast | Forbes

Your Business Needs To Get Social, Local And Mobile--Fast | Forbes | Public Relations & Social Media Insight | Scoop.it

Americans are going SoLoMo. They shop socially, search locally and do it all on mobile devices. And if you’re not going SoLoMo like they are, you will quickly be left behind. Recent research by event-promotion company Eventility indicates the importance of SoLoMo for small businesses: 97% of consumers now search for local businesses online, 72% trust online reviews, 61% of young people refer to social media to decide where to go when they go out. Most compelling: 78% of small businesses now get at least a quarter of their new customers via social media....

Jeff Domansky's insight:

Can't over emphasize the marketing importance of SoLoMo (social, local, mobile) to businesses of all sizes.

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Mobile Is Here – Are You Ready for Mobile Marketing? | Business 2 Community

Mobile Is Here – Are You Ready for Mobile Marketing? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

There is a misconception that mobile Internet use mainly occurs on the go, when people are travelling to and from work for example. This is not the case; mobile devices are widely used at home as second screens and at the workplace. Now is the time to get on board with mobile marketing and mobile business.

 

Mobile device users are five times more likely to abandon your website, if it is not mobile-optimized. It is vital to enable mobile capability for your website to lessen the risk of losing valuable mobile Internet traffic, leads and greater business generation. Mobile optimization is no longer optional. If you offer a service, your content must be clear and attractive for mobile readers. If you offer products or run an ecommerce website, it needs to be optimized for mobile purchasing....

Jeff Domansky's insight:

This is a powerful look at the impact of mobile marketing a business.

 

The most important take away and reminder for me was that people are using their smartphones at home and not just on the road. and they're doing that research about products and services on multiple screens.

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