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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Snapchat Journalism | Medium

Snapchat Journalism | Medium | Public Relations & Social Media Insight | Scoop.it

All too often, we learn of revolutions in police states of third world countries from citizens on social media. This week, the stories and images online looked like a world away but unfortunately it was close to home. The stories of Ferguson, MO became national stories as they were shared by media and citizens on social media.


As the evolution of journalism continues on social media, storytelling through real-time mobile video is the latest shift. On Thursday, filmmakerCasey Neistat traveled to Ferguson with Vice News to cover the story for 24 hours. If you are not familiar with Casey’s work, check out his acclaimedYouTube channel to view.


In recent months, he began using Snapchat to share video stories and later posts to his Snapchat Stories YouTube channel. Instead of putting words in his mouth, I’ll let him explain...

Jeff Domansky's insight:

Here's a very interesting look at Snapchat as a journalism tool used by Casey Neistat in covering the Ferguson story. It's not polished but it has impact and like other good citizen journalism is a good complement to mainstream reporting.

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Pauline Kershaw's curator insight, September 4, 2014 4:11 AM

Read this story and reflect how social media developments have changed different aspects of life and helped in particular jobs.  Maybe investigate the jobs within social media development as a possible career.

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How 12 Brands Used Snapchat

How 12 Brands Used Snapchat | Public Relations & Social Media Insight | Scoop.it

Most people wish all advertising would disappear in 10 seconds, but here are some of the standout Snapchat campaigns, with input from marketers on why they're including the platform in their social efforts.


There is no shortage of marketers rushing to meet consumers where they live online, to elbow their way in and find even a moment of relevance amidst the cacophony of tweets, Instagram posts, Facebook updates, and every other platform that defines the current age of casual communication.It's taken years for many brands to get a handle on just how to organize and create for Twitter and Facebook, then something like Snapchat comes along and marketers are faced with the challenge of engaging via an app in which the content disappears in seconds.


...there's the eternal challenge: the struggle between figuring out an application that makes strategic sense for a brand, and stands on its own creatively, and just getting the hell on there and getting that sweet, sweet millennial attention....

Jeff Domansky's insight:

Fast Company looks at some standout Snapchat campaigns and brands share why they're including the platform in their social efforts.

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Laura Avila's curator insight, August 14, 2014 12:38 PM

These are great examples of innovative social media interactions. A personal favorite is Taco Bell and their use of Snapchat to promote their new breakfast menu.

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How to use Snapchat for Business Marketing | Mike Gingerich

How to use Snapchat for Business Marketing | Mike Gingerich | Public Relations & Social Media Insight | Scoop.it

With smartphone use growing each day, companies that aren’t utilizing mobile marketing channels are missing a golden opportunity.  The prized Millennial demographic is shifting from traditional marketing methods and causing major players—like McDonalds—to find new ways to reach them. Using the above examples, here are:5 ways companies can use Snapchat in marketing:In-store couponsNew product announcementsExclusive looks behind the scenesExclusive deals and promotionsBuild followers with giveaways...

Jeff Domansky's insight:

5 great social marketing tips from Mike Gingerich.

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Why Snapchat Is The Best Marketing Tool You Can Use Right Now

Why Snapchat Is The Best Marketing Tool You Can Use Right Now | Public Relations & Social Media Insight | Scoop.it

Snapchat is the best marketing tool you can use right now, according to digital marketing master Gary Vaynerchuk


.Vaynerchuk is a video blogger and entrepreneur who has amassed more than 1 million Twitter followers. He also runs a company that works with personal and consumer brands called Vayner Media.


He believes Snapchat is the best because it's an ephemeral, one-to-one experience which yields high engagement....

Jeff Domansky's insight:

When Gary V speaks millions listen. So listen up Pilgrim.

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Kwang Hyun's curator insight, December 13, 2013 1:45 AM

Not just Twitter, Facebook, Youtube aren't the tools to market the other businesses and people. Snapchat is another tool to use it as a marketing tool. New tool comes out every month so be picky what you are using!

Felice Kimbrew's curator insight, October 27, 2014 1:03 PM

This is sooooooooooo true! I never thought of it like that. Coming from an AVID snap chat user, I think this makes a lot of sense. It teaches us how to GRAB our audience. I think that's important in any social media marketing tool. Possibly teaching us how to market ourselves for business purposes. 

Noah Rothstein's curator insight, November 4, 2014 4:04 PM

This article outlines why Snapchat is a great way to market your company or brand. It creates one-to-one personal experiences and helps foster a true relationship between the consumer and the product. Snapchat is here to stay!

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CapitalOneSparkVoice: Snapchat, Instagram And Vine For Social Media Marketing?

CapitalOneSparkVoice: Snapchat, Instagram And Vine For Social Media Marketing? | Public Relations & Social Media Insight | Scoop.it

By creating personalized images for the right audience with a bent toward either real-time fun or extended sharing, brands are building a more visual experience for their customers.


Consider all the time, energy and money that goes into the average 30-second commercial or magazine ad. Now imagine those ads being cut down to 10 seconds or a couple of square inches. Now imagine them self-destructing after 10 seconds, Inspector Gadget-style, never to be seen again by consumers.


If all of this seems like an insane way to market a small business, welcome to the crazy times of social media. That’s exactly how the massively popular Snapchat app works, and businesses are jumping on board. Using photos or short videos, companies are reaching out to customers with fleeting promotions, contests in real time and quick peeks at leaked product images....

Jeff Domansky's insight:

Counterintuitive content marketing seems to be working for some small businesses.

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Jessica Lucas's curator insight, October 6, 2014 11:55 AM

The article I curated, “Snapchat, Instagram and Vine for Social Media Marketing”, was about how businesses are using different social media platforms to appeal and market to their customers. A frozen yogurt company 16 Handles, is one of the first companies to use Snapchat as a marketing platform. They realized that many of their social media fans were teenagers and that they were using Snapchat so they decided to give it a try. They used the short video and picture medium to deliver coupons and prizes to their customers who sent a snap of their purchase to the 16 Handles account.

 

In addition to using the 10-second videos for ads and marketing, which disappear afterward, businesses are using the 6-second videos on Vine and Instagram which remain there until they are deleted. These videos create a personal, visual experience for followers.

 

I think this is a great thing for companies to utilize because, as the article mentioned, Vine videos alone are receiving about a half a million shares a day. If companies combine this with other social media platforms, their ads and personalized videos could effortlessly reach hundreds of thousands of people. Sharing the right content could equal successful marketing.

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Taco Bell Joins Snapchat to Reintroduce the Beefy Crunch Burrito

Taco Bell Joins Snapchat to Reintroduce the Beefy Crunch Burrito | Public Relations & Social Media Insight | Scoop.it

...Tressie Lieberman, director of social and digital for Taco Bell, says the brand has been "blown away" by the response it has gotten on Snapchat. Taco Bell is using the app to reintroduce the Beefy Crunch Burrito. "People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement," she says. "Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have. It’s all about treating them like personal friends and not consumers."


Taco Bell is one of the few marketers to embrace Snapchat, a mobile platform in which pics self-destruct within 10 seconds....

Jeff Domansky's insight:

Snapchat may very well be a marketing "silver bullet" for some products and services. Worth exploring.

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Time to start snapping? Snapchat is the third-most popular social network for Millennials

Time to start snapping? Snapchat is the third-most popular social network for Millennials | Public Relations & Social Media Insight | Scoop.it

After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat - and social media marketers should take notice if they want to keep up with younger buyers.


It would be a mistake to dismiss social media channels like Snapchat as a fad or niche network. The platform is the third most popular social network among young adults, according to ComScore research. If social media marketing is all about reaching audiences where they’re active and delivering content there, it might be time for brands to lay off the skepticism, pick up a smartphone and snap some pictures.


Facebook is still at the top of the heap, with 75.6 percent of 18- to 24-year-olds counted as active users. In second place is Instagram, with 43.1 percent penetration. Snapchat isn’t far behind with 32.9 percent of the demographic, and it beats out Twitter (23.8 percent) and Pinterest (17.8 percent). In total, Snapchat has been used by over 50 percent of 18-24-year-olds, compared to only 20 percent of 25-34 year-olds and 8 percent of people over the age of 35....

Jeff Domansky's insight:

Stop napping and start snapping if you want to reach younger targets.

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SNAPCHAT REPORT: Audience, Demographics, Brands' Early Marketing Efforts

SNAPCHAT REPORT: Audience, Demographics, Brands' Early Marketing Efforts | Public Relations & Social Media Insight | Scoop.it

Snapchat has cultivated a unique identity as a smartphone-only social network and messaging platform focused around images and videos. The app has emerged as an everyday communication tool for millions of teens and young adults, particularly in the U.S. and Western Europe. 


Snapchat launched in September 2011, so it is not even three years old. But as BI Intelligence explained in a recent report, brands stand to gain a lasting advantage from adopting emerging social media early....

Jeff Domansky's insight:
Snapchat skews young and surprisingly female.
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20 Snapchat Marketing Resources

20 Snapchat Marketing Resources | Public Relations & Social Media Insight | Scoop.it

Here are a few reasons why Snapchat may be the perfect social media tool for your business.


...While widely known as a  perishable selfie/sexting platform, Snapchat is undoubtedly gaining attention from social media marketing minds.

 

Brands wanting to connect with ages 13-25 should pay close attention to the ins and outs of sending the perfect snap.If you’re wondering where to start, which campaigns you can copy, and what the fizuck Snapchat could do for your business, we’ve developed the perfect list of resources just for you....

Jeff Domansky's insight:

Helpful Snapchat resource links from Rich DeMatteo.

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Jane Gardner's curator insight, January 23, 2014 6:05 PM

Check Snapchat out for possibilities in your business...

Jennifer Okpara's curator insight, April 16, 2014 11:32 AM

I absolutely love Snapchat. I use it to send snaps which can be a video or a picture of what I'm doing. Anyone who is following me can view it. You can also time how long a person has to see a picture and add effects to pictures and videos as well as a text.

Lydia Gracia's curator insight, September 30, 2014 4:39 AM

Il faut être là où sa cible se trouve...

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8 Brands Rocking Snapchat

8 Brands Rocking Snapchat | Public Relations & Social Media Insight | Scoop.it

These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.Mobile apps such as Twitter, Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base, and these mobile apps allow for two-way conversations.


Snapchat, which launched in the iTunes App Store in September 2011, is popular with a much younger demographic than some marketing execs are used to, but it takes little or no cost to interact with customers by way of snaps. Compare that to other pricey forms of old-school advertising, and that’s a major plus...

Jeff Domansky's insight:

Eight content marketing innovators that are definitely worth checking out on Snapchat.

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malek's curator insight, December 6, 2013 8:10 AM

Taco Bell in a great chat "Got That Fire". Going after younger generations.

Allison Emma Schizkoske's curator insight, December 6, 2013 1:51 PM

Snapchat is really big today, i myself use this app with my friends. This is a great way to get a message out among many people. The Snapchat app allows you to take a picture, write a short message and draw on it. You can then select how long this picture will be viewed for and send it to select friends. Snapchat has now added another feature called "Mys story" You can make a collage of pictures that will show on someones screen for up to 24 hours, after that the pictures are gone forever. This would be a great app to work with as a PR agent. 

Esteban Mejía Isch's curator insight, December 6, 2013 2:01 PM

Pubñicado manualmente en mi scoop futbol

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What Is Snapchat?

What Is Snapchat? | Public Relations & Social Media Insight | Scoop.it

A primer on the photosharing service that Facebook reportedly offered to buy for $3 billion.


.... How does Snapchat actually work?


Once you've found your friends on Snapchat, you can simply start taking pictures and sending them out to as many friends as you want.The app has a couple of distinguishing features in terms of photo taking. One, users can draw on their photos. So that's funny sometimes. Two, you can caption any photo. Three, you get to set how long — from 1-10 seconds — the photograph will be visible to receivers. Crucially, too, the app tells you when your snaps are opened by the receiver. You know they saw it....

Jeff Domansky's insight:

In-depth look at app success story Snapchat.

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Marc Kneepkens's curator insight, November 19, 2013 8:16 AM

Focused around mobile and 'just having fun', this proves that the position of big social media sites like Facebook and Twitter are not the end, but just the beginning. Creative, and full of new challenges.

Linda Allen's curator insight, November 19, 2013 8:48 AM

Thank you Jeff, I need this explanation!

 

Social media test's curator insight, December 9, 2013 6:33 PM

The new trend: small talk and short attention spans.

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5 New Platforms for Social-Savvy Brands | Mashable

5 New Platforms for Social-Savvy Brands | Mashable | Public Relations & Social Media Insight | Scoop.it

There always seems to be some hot, new social network on the block, gaining popularity among consumers and media. With each, marketers ask how the platform will benefit their businesses — and whether they should even be on it at all?

 

When brands create presences on new social platforms, what’s important isn’t registering an account, but rather, the innovative ways they choose to use the tools. Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them....
Jeff Domansky's insight:

Ladies and gentlemen... start your test engines.

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