...Now, clearly, an iWatch will receive. It will be a screen. And a few months ago I would have imagined that its primary purpose would be to offload push messaging, step tracking, heart rate monitoring, music controls and other functions from the phone to the wrist. (And all of these things will likely be true).
But there’s potentially another paradigm in place – one that will be recognized by those who think long and hard about beacons. Because in addition to being another screen, data capture device and interface controller, I think the real value of an iWatch could come from someplace else.
Because what if, much like beacons, the iWatch was less a receiving screen and instead was more like a broadcaster? What if your watch was, like a beacon, a way to signal to the world around you: “I’m here, and here are the permissions I’m giving you, here are the rules of my being in this space, and if I choose to I’ll share my identity or let you send me messages and communicate.”
In this view, an iWatch (and other future wearables) shouldn’t just be a screen programmed to receive.
It’s a wearable form of identity and intent....