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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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iWatch, iBeacon and What's Wrong with Wearables

iWatch, iBeacon and What's Wrong with Wearables | Public Relations & Social Media Insight | Scoop.it

...Now, clearly, an iWatch will receive. It will be a screen. And a few months ago I would have imagined that its primary purpose would be to offload push messaging, step tracking, heart rate monitoring, music controls and other functions from the phone to the wrist. (And all of these things will likely be true).


But there’s potentially another paradigm in place – one that will be recognized by those who think long and hard about beacons. Because in addition to being another screen, data capture device and interface controller, I think the real value of an iWatch could come from someplace else.


Because what if, much like beacons, the iWatch was less a receiving screen and instead was more like a broadcaster? What if your watch was, like a beacon, a way to signal to the world around you: “I’m here, and here are the permissions I’m giving you, here are the rules of my being in this space, and if I choose to I’ll share my identity or let you send me messages and communicate.”


In this view, an iWatch (and other future wearables) shouldn’t just be a screen programmed to receive.


It’s a wearable form of identity and intent....

Jeff Domansky's insight:

Doug Thompson wonders. iBeacon gives us a hint of new paradigms for smart watches that the current generation gets wrong. Will iWatch get it right? Or just another screen?"

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Jeff Domansky's curator insight, July 13, 10:40 PM

Doug Thompson says there's more to the SmartWatch than just another screen.

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New Survey Finds A $350 iWatch Would Interest 14% of Current Watch Wearing Public | MacTrast

New Survey Finds A $350 iWatch Would Interest 14% of Current Watch Wearing Public | MacTrast | Public Relations & Social Media Insight | Scoop.it

Investment firm Piper Jaffray has published the results of their recent fashion-focused survey, and while the poll was mostly about fashion and jewelry, it did touch on Apple’s much-rumored “iWatch.” The poll found that 14% of consumers would buy an iWatch that was priced at $350. Interest in such a device varied greatly based on price....

Jeff Domansky's insight:

Okay Apple, the gauntlet is thrown.

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Jeff Domansky's curator insight, June 27, 11:21 PM

Okay Apple, the gauntlet is thrown.