Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare

STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare

Before you upload your next presentation to Slideshare, here are a few things you might want to implement.

Jeff Domansky's insight:

Super, practical Slideshare presentation tips.

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How to Get Featured on the Front Page of SlideShare | Venngage

How to Get Featured on the Front Page of SlideShare | Venngage | Public Relations & Social Media Insight | Scoop.it

Let’s put it this way–if there are 70 million business owners looking at the content on SlideShare every month, then there is a good opportunity for you to take advantage of that traffic and redirect some of it back to your own site.

But here are a couple of problems I have encountered in my attempt to upload content to SlideShare:

  • If you’re not on the featured page, you probably won’t get a whole lot of traffic.
  • Presentations that are on the featured page seem to stay there for more than a week.


So if whatever I create will only get me tons of traffic if it makes it to the featured section, but I can’t get on to the featured section unless I can prove my content is worthwhile, and it takes FOREVER for the featured section to rotate content, then I might as well just give up because life seems too impossible right now, right?

 

Wrong.

Being the impatient person that I am, I decided that rather than figuring out how to get my presentation to the featured section on my own, I would ask the pros. After all, these are people whose presentations have been featured multiple times and who seem to have the method down pat!

I personally reached out to every single one of the experts listed below and got some exclusive nuggets of wisdom, which I will now share with you and the rest of the world. Instead of giving you false information that would likely lead you on a wild SlideShare goose chase, I’ve rounded up some highly actionable tips from the ones who have mastered SlideShare altogether....

Jeff Domansky's insight:

Here's a useful infographic with a great set of tips on how to get better results on Slideshare.

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5 tips for repurposing your content on SlideShare

5 tips for repurposing your content on SlideShare | Public Relations & Social Media Insight | Scoop.it

Recycling existing content into a SlideShare is a great way to get more mileage from content you have already spent the time and effort to create. It is a wonderful medium for presenting information visually.


By the end of 2013, SlideShare averaged 60 million unique visitors a month…215 million page views” and was “among the top 120 most-visited websites in the world, according to its website. SlideShare is the perfect vehicle for extending the life of your content. Adapting existing content into a Slideshare allows you the perfect opportunity to present your information in an exciting, humorous or unexpected light. It provides a platform from which you can inform and educate your viewers about the subject matter.


Consider the following 5 tips as you repurpose your content into a SlideShare....

Jeff Domansky's insight:

Valuable tips to help you maximize the ROI on your content.

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How to Use Slideshare for Personal Branding

How to Use Slideshare for Personal Branding | Public Relations & Social Media Insight | Scoop.it

Unfortunately, there isn’t nearly enough information out there on how to best utilize Slideshare for this purpose. The articles that exist are usually a few years out of date, and don’t take into account the changes that have occurred more recently. Or indeed look at the culture as it exists today, and how people take advantage of the platform.


New ways to use Slideshare will be coming as new features are released and we see more site integration with third party platforms.


For now, here are some ways you can build your own personal brand using the slideshow network....

Jeff Domansky's insight:

Want to forge new frontiers and find an audience that doesn't know your business? Try SlideShare! Here a quick, easy how to use SlideShare for branding from Ann Smarty.

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Marco Favero's curator insight, June 14, 2015 8:45 AM

aggiungi la tua intuizione ...

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Beginner’s Guide to Creating a Must-See SlideShare Presentation | VerticalResponse

Beginner’s Guide to Creating a Must-See SlideShare Presentation | VerticalResponse | Public Relations & Social Media Insight | Scoop.it

SlideShare averages 60 million unique visitors a month. By creating and sharing presentations you could boost your exposure, brand awareness and sales.


The network has ready-made templates, color schemes, easy-to-populate charts and a simple editor so you don’t need a lot of experience to create great presentations. But, we know that learning your way around a new social platform can be tricky, so we created this six-step guide to help you create and share must-see presentations....

Jeff Domansky's insight:

Ready to create great SlideShare presentations? This guide from Vertical Response will show you how.

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4 Ways to Use SlideShare for Lead Generation |

4 Ways to Use SlideShare for Lead Generation | | Public Relations & Social Media Insight | Scoop.it

SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.

In this article you’ll discover four simple ways to use SlideShare to improve your marketing and lead generation....

Jeff Domansky's insight:

Peg Fitzpatrick shares four valuable Slideshare marketing tips.

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The Best SlideShare Presentations of 2014 [SlideShare]

The Best SlideShare Presentations of 2014 [SlideShare] | Public Relations & Social Media Insight | Scoop.it
I don't know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations.

As a marketer, I love that the platform lets you create and publish interactive, beautiful pieces of content without a ton of design experience. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics.
That being said, I do have one gripe with SlideShare: With so much content to choose from, it can be difficult to figure out which presentations are actually worth your time.

Well, discovering the best presentations just became a lot easier: The folks over at SlideShare sorted through and handpicked the very best SlideShare presentations of 2014 and put them together into the SlideShare below. (So meta, I know.) Flip through to see the top presentations from 2014 on business, leadership, design, and career development (among others). Find one you like? Click on the slide itself to be taken to the presentation. 

By the end, you'll have plenty of presentation to inspire your next deck ... or at the very least, teach you something new.
Jeff Domansky's insight:

Another "best of" blog post from HubSpot that's definitely worth reading/viewing for inspiration.

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Maialen Etxaniz's curator insight, December 26, 2014 7:27 PM

2014ean SlideShare erabilita egindako aurkezpenik onenak 

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Five Myths About SlideShare | LEWIS PR

Five Myths About SlideShare | LEWIS PR | Public Relations & Social Media Insight | Scoop.it

With 60 million unique visitors every month,It is also one of the only places on the internet where you can find a large, highly targeted B2B market, with low competition.


SlideShare gets 5 times more traffic from business owners than any other platform.


As such an easy, simple way to boost your business’s content marketing strategy, SEO strategy, and social media strategy it is a wonder that many companies still don’t take advantage of this unique platform. Especially since just this August, SlideShare made their PRO version free for all users.


The reason many companies still don’t take advantage of SlideShare is because of these five misinformed myths about it....

Jeff Domansky's insight:

Here is how to use SlideShare for some impressive B2B content marketing.

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Marco Favero's curator insight, November 24, 2014 5:51 AM

aggiungi la tua intuizione ...

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Google Tips and Tricks - "I didn't know I could do that in Google!"

Google tips and tricks presentation by Tom D'Amico to educators on Nov. 6, 2014 at BIT14 (ECOO) in Niagara Falls, Ontario..


Via Tom D'Amico (@TDOttawa)
Jeff Domansky's insight:

Lots of learning in this online presentation filled with Google search tips and tricks.

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Jennifer McGuff's curator insight, August 1, 2015 4:49 PM

Google tips, tricks and tutorials that I definitely did not know about it.

Christine Rounsevell's curator insight, August 26, 2015 8:28 PM

Ok. I admit I didn't know Google could do half those things!

ManufacturingStories's curator insight, November 19, 2015 5:31 PM

#Google #Education #Apps

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Public Relations & Social Media Insight | Scoop.it
If you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.


But you feel like there's still more you could be doing with the platform. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). 

Unfortunately, the recommendations you've found so far have been fairly surface-level. 

If this sounds like you, I'd recommend you keep on reading. We've compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads....

Jeff Domansky's insight:

Useful tips to help you get the most from your Slideshare presentations.

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Jeff Domansky's curator insight, October 18, 2014 2:47 PM

Useful tips to help you get the most from your Slideshare presentations.

Marco Favero's curator insight, October 18, 2014 6:42 PM

aggiungi la tua intuizione ...

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Top 5 Slideshare Marketing Tips | Convince and Convert

Top 5 Slideshare Marketing Tips | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint._


I really love creating short (read: easily consumable) but informative Slideshares (view example) and then socializing them with my networks. The presentations have been very effective content marketing pieces for me, and they can be for you as well....

Jeff Domansky's insight:

Kristina Allen offers practical SlideShare presentation tips.

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Javier Santana's curator insight, October 4, 2014 4:50 AM

Slideshare Marketing Tips.

Chris Shern's curator insight, October 4, 2014 4:11 PM

Slideshare is really a powerful tool to communicate a message, and more and more are starting to understand its value

Marco Favero's curator insight, October 4, 2014 6:21 PM

aggiungi la tua intuizione ...

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SlideShare PRO Features Unlocked. Here’s How to Use Them | Content Marketing Forum

SlideShare PRO Features Unlocked. Here’s How to Use Them | Content Marketing Forum | Public Relations & Social Media Insight | Scoop.it

SlideShare announced that PRO features like analytics and video uploads will soon be free. Learn how content marketers can benefit.


With the introduction of these newly free features, the benefits of tapping into the power of SlideShare are even greater for boosting your content marketing efforts.


Content marketers can use SlideShare to:

- Reach 60 million visitors per month

- Reuse and repurpose existing content into SlideShare presentations using the content marketing pyramid 


For example:

- Break down a bulleted blog post into a series of slides with visualsExtract key messaging or steps from an eBook

- Gain brand recognition and awareness with Profile customization (similar to other social media platforms such as Twitter and Facebook)

- Track results and optimize future presentations for success

- Understand where traffic is coming from and cater future presentations to these specific audiences and personas....

Jeff Domansky's insight:

Now that Slideshare is mostly free, it's a must add tool in your social media toolkit.

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