Public Relations ...
Follow
Find tag "Reddit"
147.9K views | +134 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

How a Tiny Startup Used Reddit to Build an Army of 1,400 Ambassadors (and How You Can Too) - Zapier

How a Tiny Startup Used Reddit to Build an Army of 1,400 Ambassadors (and How You Can Too) - Zapier | Public Relations & Social Media Insight | Scoop.it

Pushbullet started as simple app for taking advantage of the rich notification functionality that came out on Android in late 2012. The company’s founder, Ryan Oldenburg, realized that his notification tray could be much more useful if notifications could actually come with some text or imagery. It would allow you to get to needed information faster.


The Google Play Store shows it’s an app with over 500,000 installs so far and more than 40,000 people have given it ratings, with an average score of 4.6 stars out of 5. It’s also on iOS, if you’re an Apple user. There’s another statistic that’s neither present in the Play Store or App Store, however, but it’s been equally important for the company: 1,420


1,420 is the number of Pushbullet users who have joined its subreddit,/r/Pushbullet.


“Every app tends to attract ambassadors and I think the people on our subreddit are ambassadors,” Oldenburg told us....

Jeff Domansky's insight:

A smart social marketing strategy pays off on Reddit for startup Pushbullet. And you can replicate it.

more...
Marc Kneepkens's curator insight, June 22, 8:25 AM

Great way to grow engagement for your app!

Rescooped by Jeff Domansky from Social Media and Journalists
Scoop.it!

A journalist’s quick guide to Reddit, the next thing you have to learn | Poynter.org

A journalist’s quick guide to Reddit, the next thing you have to learn | Poynter.org | Public Relations & Social Media Insight | Scoop.it

After President Obama's “surprise Q&A appearance Wednesday,” Poynter's Jeff Sonderman says, “it’s time for journalists to understand Reddit and the role it plays not only in culture, but in specific news events.”

 

[Important for PR, marketing and content pros too - JD]


Via Mindy McAdams
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Understanding Reddit | Marketing Guide | Infographic | Ultralinx

Understanding Reddit | Marketing Guide | Infographic |  Ultralinx | Public Relations & Social Media Insight | Scoop.it

Ever since the fall of Digg, Reddit has risen, even if the design isn’t the greatest. People now refer to Reddit as being the front page of the internet, it receives millions of visitors a month and has even made some people become “internet famous”. If your website gets on the front page of Reddit, be prepared for your site to go down with surge of visitors that will come to the site....

 

[This infographic is an excellent guide to Reddit ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from SOCIAL MEDIA, what we think about!
Scoop.it!

Reddit: A Beginner's Guide | Mashable

Reddit: A Beginner's Guide | Mashable | Public Relations & Social Media Insight | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil

 

[A really good walk through of Reddit - JD]


Via Martin Gysler
more...
No comment yet.