Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Five brands that proved marketing on Reddit can work

Five brands that proved marketing on Reddit can work | Public Relations & Social Media Insight | Scoop.it

From a small business perspective, case study #2 is not feasible. Overall, though, this post features some very good examples of what you can achieve if you take the time to study the Reddit user base. 

The social media platform is notorioous for being anti-self-promotion. So anyone who is able to get traction as an entrepreneur deserves some kudos. 


Via Cendrine Marrouat - cendrinemarrouat.com, Os Ishmael
Jeff Domansky's insight:

Good guide to [carefully] marketing on Reddit

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maseymasoio's curator insight, March 12, 12:45 PM

Good guide to [carefully] marketing on Reddit

Online Marketing Man's curator insight, March 13, 7:15 AM

Good guide to [carefully] marketing on Reddit

Neo John's curator insight, March 17, 8:32 PM

Good guide to [carefully] marketing on Reddit

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The Actionable Guide to Reddit Marketing for Your Business

The Actionable Guide to Reddit Marketing for Your Business | Public Relations & Social Media Insight | Scoop.it

Reddit is a website built upon hundreds of different groups, also known as subreddits. Each subreddit has its own rules, and depending on the rules, you can either start a new thread with a link and/or a text post (links can be added inside the text). The only identifiable information to others is your username (which doesn’t even have to be your name).

Aside from your username the only other relevant element of your profile is the amount of “karma” that you have. Karma reflects the quality of the content you have provided: the upvotes or downvotes that you get for your comments and posts compromise your “karma” count. More Reddit “karma” only means that you are a trusted source and a healthy Reddit user (and not another brand spamming Reddit). There is no added benefit to your posts as someone with more “karma” versus someone with less....

Jeff Domansky's insight:

Ins and outs of Reddit for business. Tread carefully.

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Marco Favero's curator insight, December 24, 2015 4:42 AM

aggiungere la vostra comprensione ...

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Well explained, solid advice: How To Reddit

Well explained, solid advice: How To Reddit | Public Relations & Social Media Insight | Scoop.it

I originally wrote this material as a guide for the Appszoom content team to get started with reddit.


I’m already a redditor in my spare time (read: all the time), so it’s blindingly obvious to me that there’s huge potential to meaningfully connect with tons of people, really quickly. This is exactly what any decent business wants to do, too. A match made in heaven.


Only, reddit hates marketing.


Examples of marketing fails on reddit abound (see more: r/hailcorporate, plus this in-depth opinion article). If reddit decides your brand is full o’ Scheiße, it can be a huge stain on your reputation....

Jeff Domansky's insight:

Janet Torkington shares a practical guide for any marketer considering driving the beast!

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Austin Musgrove's curator insight, November 22, 2014 11:59 PM

I personally love Reddit and found this article very interesting.  Since deactivating my facebook months ago, I've spent an increased amount of time on Reddit and one thing that I've noticed is the lack of brand presence.  Although, I see a few brands from time to time but rarely do I see them sharing or posting content .  Overall, I believe this article is a great article for brands wanting or considering the use of Reddit for marketing purposes. 

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Understanding Reddit | Marketing Guide | Infographic | Ultralinx

Understanding Reddit | Marketing Guide | Infographic |  Ultralinx | Public Relations & Social Media Insight | Scoop.it

Ever since the fall of Digg, Reddit has risen, even if the design isn’t the greatest. People now refer to Reddit as being the front page of the internet, it receives millions of visitors a month and has even made some people become “internet famous”. If your website gets on the front page of Reddit, be prepared for your site to go down with surge of visitors that will come to the site....

 

[This infographic is an excellent guide to Reddit ~ Jeff]

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Reddit: A Beginner's Guide | Mashable

Reddit: A Beginner's Guide | Mashable | Public Relations & Social Media Insight | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil

 

[A really good walk through of Reddit - JD]


Via Martin Gysler
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How to Curate Your Social Content With Reddit : Social Media Examiner

How to Curate Your Social Content With Reddit : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you looking for new content to share to your fans and followers?

Have you considered Reddit as a source for valuable content?

Using Reddit will reveal unique and interesting content that helps you stand out from the crowd.

In this post you’ll discover how to use Reddit for content curation and inspiration....

Jeff Domansky's insight:

Here's a practical checklist of tips on how to use Reddit from Kelsey Libert.

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Jeff Domansky's curator insight, January 5, 2:23 PM

Here's a practical checklist of tips on how to use Reddit from Kelsey Libert.

Cheryl Chng's curator insight, January 8, 3:44 AM

Here's a practical checklist of tips on how to use Reddit from Kelsey Libert.

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5 Brands That Rock Reddit (And What You Can Learn From Them)

5 Brands That Rock Reddit (And What You Can Learn From Them) | Public Relations & Social Media Insight | Scoop.it

As an incentive for not shilling self-promotional, low-quality spam, reddit users get “karma,” or points for their comments and links that are upvoted. As a result, it’s pretty hard for a company to promote itself on reddit without sparking a huge backlash from the online community.

However, some brands have been savvy enough to promote themselves on reddit without invoking the wrath of the Interwebs. How? By giving audiences good content. Since most of the content on reddit is generated by users rather than brands, it begs the question: How can a company get noticed on the site? Here, we look at how five companies have managed to rule reddit....

Jeff Domansky's insight:

Practical tips and lessons to help you test drive Reddit the right way.

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How a Tiny Startup Used Reddit to Build an Army of 1,400 Ambassadors (and How You Can Too) - Zapier

How a Tiny Startup Used Reddit to Build an Army of 1,400 Ambassadors (and How You Can Too) - Zapier | Public Relations & Social Media Insight | Scoop.it

Pushbullet started as simple app for taking advantage of the rich notification functionality that came out on Android in late 2012. The company’s founder, Ryan Oldenburg, realized that his notification tray could be much more useful if notifications could actually come with some text or imagery. It would allow you to get to needed information faster.


The Google Play Store shows it’s an app with over 500,000 installs so far and more than 40,000 people have given it ratings, with an average score of 4.6 stars out of 5. It’s also on iOS, if you’re an Apple user. There’s another statistic that’s neither present in the Play Store or App Store, however, but it’s been equally important for the company: 1,420


1,420 is the number of Pushbullet users who have joined its subreddit,/r/Pushbullet.


“Every app tends to attract ambassadors and I think the people on our subreddit are ambassadors,” Oldenburg told us....

Jeff Domansky's insight:

A smart social marketing strategy pays off on Reddit for startup Pushbullet. And you can replicate it.

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Marc Kneepkens's curator insight, June 22, 2014 11:25 AM

Great way to grow engagement for your app!