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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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Reality Check: Daily Required Social Media Marketing Activity

Reality Check: Daily Required Social Media Marketing Activity | Public Relations & Social Media Insight | Scoop.it

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check....

 

Our goal is to change the message of the industry that is dominated by the folks outlined in the above paragraph into that of real effective use of social media by people who have and actually do it. It’s one thing to consult Starbucks or most other major brands on social media because you sold a ton of books about the subject. It’s another thing to actually create and execute a strategy for the majority that make up social media marketers like small and medium brands or individual marketers and get results.

 

Heck, my 14-year-old daughter could consult Starbucks or most other major brands on their social media marketing. They do it wrong and don’t have to do it right. They have billions in media and marketing dollars that drive their brand on and offline. While articles that tell you that you can get results with minimal time and effort in social media are incredibly appealing to the masses, I am here to tell you that it takes work....

 

In an effort to both deliver a reality check as well as a real guide of activity, following is a list of SOME daily activities that are required to get results with any social media marketing program....

Jeff Domansky's insight:

Results, results, results. And how you need to put in the effort and time to get results in social media..

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Enterprise Social Media Marketing: How To Create A SOCIAL Business

Enterprise Social Media Marketing: How To Create A SOCIAL Business | Public Relations & Social Media Insight | Scoop.it
... In the past year, we've sensed that we're close to a tipping point, where the use of social networking in all aspects of business is quickly moving from novelty to mainstream. In fact, we think business professionals of the future must have a social networking skillset to succeed. One recent study shows this momentum towards social business. In a joint MIT/Deloitte study of global managers, 52 percent of global managers thought that social business is important to their organizations today. These same managers viewed the importance of social business as growing: 86 percent stated that social business would be important in their organizations three years from now.

Despite managers recognizing the importance of social business, few organizations are prepared to make the most of social software. According to the 2012 IBM Technology Trends report, only 1 in 10 organizations have the skills they need to benefit from advanced technology such as social software. Additionally, nearly half of the educators and students surveyed in IBM's survey indicated major gaps in their institutions' ability to meet IT skill ne youeds in the social area....
Via Martin (Marty) Smith
Jeff Domansky's insight:

Business and educators are getting the concept of "social business." They're just not all doing it yet.

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Social Media Marketing - The Most Valuable ROI

Social Media Marketing - The Most Valuable ROI | Public Relations & Social Media Insight | Scoop.it

Hunting social media marketing ROI can make it easy to ignore the most important point - Your company, brand and product must have a social media marketing strategy.

Marty Note
The soial ROI controversy is in high gear thanks to a Forrester report (see my Don't Follow GoofyStupid and the Clueless post from yesterday: http://www.scoop.it/t/curation-revolution/p/3161431620/don-t-follow-goofystupid-or-truly-clueless-on-social-media-roi-marty-note ;). I thought it would be a good idea to go over some social media marketing basics. 

First, I am NOT a mystic or philosopher. I was trained in e-commerce by direct marketers. I believe in Internet marketing's ROI. Increasingly I understand that ROI is tied to who we are, what we project and how well our talk matches our walk.

 

Caveat stated, here are some thoughts on what Social Media Marketing IS:

* Aspirational - speaks to who we ARE and Want To Be.
* Connection - speaks to our desire to learn from each other.
* Exploration - speaks to the inner explorer in all of us. 
* Saves World - creates community and action. 
* Elicits Joy - helps share discoveries, joy, victories and defeats. 

 

If these attributes sound like Jim Stengel's fundamental human characteristics brands need to align to it is on purpose (read GROW by Stengel). In the post Social Media Marketing The Most Valuable ROI I asked if you could afford NOT to create a social presence. I don't think avoiding things is as powerful as wanting something. Let's recast the question and ask if it is important your brand connect, explore, impact, have aspirations and share joy? 

Yes right? 

Social Media The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/

 

[Great comments by Marty Smith and a valuable read ~ Jeff]


Via Martin (Marty) Smith
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7 Steps To Calculate Your Social Media ROI [Infographic]

7 Steps To Calculate Your Social Media ROI [Infographic] | Public Relations & Social Media Insight | Scoop.it
Calculating your social media ROI is tricky. To help you figure it out, this infographic presents some of the most popular formulas to measure your success.

Via CIM Academy, Productive Gossip
Jeff Domansky's insight:

Couple of good suggestions for calculoating ROI.

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How alternative storytelling can help impact project evaluation

How alternative storytelling can help impact project evaluation | Public Relations & Social Media Insight | Scoop.it
Using digital technology to tell stories can help charities with impact assessment, says Kieron Kirkland...

 

Using stories to evaluate results? Quantitatively??!! You bet!!

Here is a fabulous article after my quantitative heart.

 

The author Kieron Kirkland talks about how the organization, Nominet Trust, worked with the org story company Cognitive Edge to capture stories and then have the story authors rank what their stories are about on a scale.

 

Once the story was captured, there were several types of scales the storytellers ranked their stories on -- generating big data!

 

See -- storytelling and evaluation can be done effectively if constructed properly.

 

This article goes hand-in-hand with newer qualitative evaluation processes for arts-based techniques (like storytelling) talked about in one of my favorite books, Method Meets Art; Arts-Based Research Practice by Patricia Leavy (2009).

 

If you struggle to connect stories about your projects to quantifiable results, then run to read this article. 

 

Having helped organizations articulate measures so they can see progress, the first critical area to tackle are which measures are going to be used that are the most meaningful, given the project's objectives. 

 

This article will give you several ideas for how to get started.

 

Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[A must-read for storytellers who need an ROI ~ Jeff]


Via Karen Dietz
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Sandra V. Barbosa's comment, November 5, 2012 10:17 PM
I'm Brazilian. I'm English teacher. Follow me. Thanks.