Are modern PR thinkers spinning Isocrates' legacy? (updated) | 21st-century PR issues › Paul Seaman | Public Relations & Social Media Insight |

The evidence just does not support the claim that Isocrates put the practice of rhetoric (read PR) on to the moral and ethical high ground.... Marsh invites us to believe that Isocrates laid the “effective foundation for [modern] public relations” and that ”history shows that Isocrates’s symmetrical rhetoric clearly was more effective than its adversarial/advocacy rivals.” He also wants us to accept that Isocrates demonstrated that ”effective, achievable ethics foundation for public relations need not function at the relatively low level of the advocacy/adversarial society model.”I beg to differ.