Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy | AdExchanger

Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy | AdExchanger | Public Relations & Social Marketing Insight | Scoop.it

Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce.


The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success.


To boost content engagement across its owned-and-operated site and social channels, Campbell’s is beta testing a new tool called Muse developed by Pinterest marketing platform Ahalogy. Muse taps Facebook topic data through a partnership with DataSift and combines it with Ahalogy’s bank of category-level Pinterest data.


“Campbell’s Kitchen’s biggest audience is on Facebook right now, but Pinterest users tend to be younger and early adopters of new cooking methods,” said Sheila Miller, a senior manager for Campbell’s Kitchen.

Jeff Domansky's insight:

Campbell's provides an excellent Pinterest marketing case study.

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What Studying 1.5M Pins Taught Us About Pinterest Marketing | Buffer

What Studying 1.5M Pins Taught Us About Pinterest Marketing | Buffer | Public Relations & Social Marketing Insight | Scoop.it

Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening on Pinterest.

 

We looked at over 1.5 million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using.

 

I’m excited to share these findings with you and hope they can help you start, or enhance, an amazing Pinterest marketing strategy....

Jeff Domansky's insight:

Pinterest marketing is a great way to make your brand stand out and drive traffic to your website. Here's what Buffer learned by studying over 1.5 million pins.

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4 Ways to Increase Your Pinterest Visibility | Social Media Examiner

4 Ways to Increase Your Pinterest Visibility | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you want more visibility from your Pinterest marketing? Are you looking for ways to get your pins and boards seen by more people?


There are some quick and easy tactics you can use to help more of the right people find and share your content on Pinterest.


In this article you’ll discover how to increase the visibility of your content on Pinterest....

Jeff Domansky's insight:

Are you looking for ways to get your pins and boards seen by more people? Discover how to increase the visibility of your content on Pinterest.

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9 Pinterest Hacks to Drive Traffic, Sales and Profits

9 Pinterest Hacks to Drive Traffic, Sales and Profits | Public Relations & Social Marketing Insight | Scoop.it

What are the most effective ways to leverage Pinterest for business? How can you use Pinterest to help improve your ROI?


Those are the questions we set out to explore in a recent webinar with Tailwind -- and ones we’ll continue to discuss during our follow-up webinar tomorrow.


You see, we’re BIG believers in Pinterest.


We know Pinterest is a great way to find new fans for your business – but only if you know how the platform works and how to get the most out of it.


Are you ready to get real results with Pinterest? Take a look at these 9 Pinterest hacks you can use to improve visibility, get more leads and grow website traffic!...

Jeff Domansky's insight:

Using Pinterest for business, but don't know how to maximize ROI? No worries! Here are 9 Pinterest hacks to get more leads and drive more traffic.

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How to Get Your First 1000 Followers on Pinterest

How to Get Your First 1000 Followers on Pinterest | Public Relations & Social Marketing Insight | Scoop.it

Although there isn’t much talk about Pinterest these days, it doesn’t mean you should ignore it. It’s actually one of the highest converting social sites on the web… especially for e-commerce related products.

But how do you get started on Pinterest? Well, to get you off and running, I’ve decided to create an infographic that breaks down how to get your first 1,000 followers on Pinterest...

Jeff Domansky's insight:

Neil Patel tells us why Pinterest is still a priority

Jeff Domansky's curator insight, June 26, 2015 7:22 PM

Neil Patel shares very practical tipsand tells us why Pinterest is still a priority

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How Solopreneurs & Small Businesses Can Use Pinterest

How Solopreneurs & Small Businesses Can Use Pinterest | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is one of those social media platforms that many people struggle with using as a marketing avenue at first. It differs significantly from the more familiar Facebook, and looks nothing like the often used Twitter.


I’m going to start by giving you the basic tools for success on Pinterest as a marketing platform, and then build up from there to more advanced ideas. If you can’t market on Pinterest by the end of this article, you may want to take a look at whether or not you’re the right person for the job....

Jeff Domansky's insight:

Small businesses and solopreneurs using Pinterest are connecting with potential customers easier than ever; here's how it can work for your small biz.

Jeff Domansky's curator insight, April 22, 2015 11:03 AM

Small businesses and solopreneurs using Pinterest are connecting with potential customers easier than ever; here's how it can work for your small biz.

Rajiv Jain's curator insight, August 5, 2015 8:44 AM

Small businesses and solopreneurs using Pinterest are connecting with potential customers easier than ever; here's how it can work for your small biz.

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The Pinterest Conundrum | Nate Elliott

The Pinterest Conundrum | Nate Elliott | Public Relations & Social Marketing Insight | Scoop.it

I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce something in the autumn. Now here we are in the dead of winter, and at long last today we published our report on how marketing leaders should use Pinterest.


The reason it took so long? Pinterest is confusing. It’s a bundle of contradictions: at once it offers marketers huge potential and huge frustration....

Jeff Domansky's insight:

What is Pinterest so frustrating for business? Nate Elliott has some answers.

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Pinterest Traffic: How to Use Pinterest for More Exposure

Pinterest Traffic: How to Use Pinterest for More Exposure | Public Relations & Social Marketing Insight | Scoop.it

Do you want to drive more traffic to your site with Pinterest?

Are you looking for ways to improve your Pinterest exposure?

To explore how Pinterest can help your business I interview Pinterest expert, Vincent Ng...

Jeff Domansky's insight:

Good podcast with great Pinterest tips.

Sayed Abedossy's curator insight, January 2, 2015 6:45 PM

السيرة الذاتية للاِرهاب

نشأ و ترعرع فى بيئة خراب

وضل و أضل وحاد عن الصواب

عقب و لادته أرضعوه ميلك الكلاب

ثم لقنوه نشيد السباب

ولفوه فى درع واقى بدل الثياب

فكانت وأوأته ينعق فيها كالغراب

واِن أرادوا اِسكاته ألقموه أعواد الثقاب

 فماذا تنتظرأن يكون المغات المُقدم للشراب

سوى دم أحمر قانى زيادة فى الترحاب

رؤيتهم له تُسيل عندهم اللُعاب

وأول هدية قُدمت له من الأحباب

حزام ناسف قيل هو لهُ عندما يبلغ سن الشباب

وفى الطفولة يلهو به كلعبة من الألعاب

ويوم السبوع أوقدوا له الشموع بقنبلة  موقوتة

نسفت الشبابيك والأبواب

والجيران يمتنعون فلا عشم و لاعتاب

و لا سلام ولا كلام ولا لين فى الخطاب

ولما اِشتد عوده وظهرت له بعض الأسنان والأنياب

اُرسل للخلية الاِبتدائية المختبأة فى السرداب

مدرسة يتعلم فيها فنون قطع الرقاب

لكل من خالفهم وعن فصولها اِمتنع و غاب

وكذا كل من اِنتقد فكرهم و عاب

وأول ما تلقاه من دروس حوت العناصر و الأسباب

بعد فتح الكتاب فى أول باب .. صفحة آلام و اِلتهاب

أنظر عبارة ( عند الضغط على الزناد اِمتلك الأعصاب )

فوسائلنا التعليمية فحواها اِستيلاء و اِغتصاب

لأن كل من حولك ذئاب

فلا تتخذ من بنى البشر أصحاب

فكن منهم دائماً فى حالة توجس و اِرتياب

واِتخذ من مردة الشياطين أتراب

ومع أول تفجير سوف تؤجر وتُثاب

بعدها كن كفص ملح و داب

فأنت على موعد بأن تحظى بأسمى الألقاب

ولا تنسى أن تأخذ ما تبقى لك من حساب

فاِن كنت أنا متآمر فأنت يا حبيبى نصاب

فماذا ننتظر ممن تعلم على يد متآمر كذاب

سوى أنه يرى الحقيقة سراب

والحجرة الواسعة دولاب

وبينه وبين الأفق الواسع حجاب

وأن بنك الدم أنسب مكان للاِكتتاب

ونحن نراه حتماً يوماً سوف ينال العقاب

مهما اِختبأ فى الأحراش والهضاب

وفى  الأخرة  له سوء العذاب .

http://sayedabedossy.blogspot.com/

Sayed Abedossy's curator insight, January 2, 2015 6:50 PM

Biography of terrorism
Grew and grew up in the ruined environment
Deities and astray and sharp all right
And after the birth Erdauh Milk dogs
Then taught him to pay tribute to the young
Vuh and the shield visor instead of clothes
Was and where the crow cawing Ooath
And that they wanted to silence him Oalghemoh matchsticks
  So what are waiting to be submitted to Amoat syrup
Only red blood ruby increase in welcoming
Seeing him have the saliva flowing
The first gift presented to him from loved ones
Belt is said to him when he reaches the age of young people
In childhood by playing a game of games
On Elsobooa lit candles him a ticking time bomb
Blew up the windows and doors
The neighbors do not abstain Asham and doorstep
And neither peace nor words nor Lin in the speech
As intensified promises and appeared to him some teeth and fangs
Send to a cell in the basement of First Instance Almokhtboh
School of the Arts learns beheadings
Each of the pious and the chapters declined and missed
As well as all of their thoughts and criticized saliva
The first thing he received from the lessons of whale elements and reasons
After opening the first book in the door .. Page pain and inflammation
See phrase (when you press the trigger owned nerves)
Educational Vosaúlna its content and grab rape
Because everyone around wolves
Do not take human beings owners
Be them always in the case of apprehension and distrust
And took the devils cohort
With the first bombing will lease and rewarded
Then Kvs Be Salt and Dub
You're on a date that enjoys the highest titles
And do not forget to take you the rest of the account
Van I conspirator you replied sweetly spotter
So what are waiting for those who learn by bouncing conspirator
Only the fact that he sees a mirage
The roommate wide Cupboard
And between him and the wide horizon veil
Blood Bank and the most suitable place for IPO
We see it one day inevitably will get punished
Whatever hid in the bush and hills
And in the Hereafter he mistreated.

http://sayedabedossy.blogspot.com/

Ricardo Penders's curator insight, January 3, 2015 3:42 PM

I'm very interested in knowing a bit more about SEO and how to get organic targeted traffic to my website.

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Why Pinterest Is So Addictive

Why Pinterest Is So Addictive | Public Relations & Social Marketing Insight | Scoop.it

Since Pinterest exploded on the social media scene, the user base has only grown. In the beginning, it was the social platform for women. Crafts, fashion, food and more flooded the screen with attractive pictures and an easy-to-use sharing model. Now all different types of people and companies use Pinterest.


Have you checked out the Daily Infographic Pinterest board? Pinterest is creeping into my Google searches more and more lately. Whether I’m researching new pants or Internet marketing, I keep getting Pinterest in the results. Then I end up spending two hours scrolling down and learn way too much about carrot cake....

Jeff Domansky's insight:

Now all different types of people and companies use Pinterest.

Patricia Alvarez's curator insight, January 28, 2015 1:46 AM

A Picture speaks a thousand words! 

Darcy Bevelacqua's curator insight, January 28, 2015 5:38 PM

I think Pinterest is something you have to try to really understand. WOrth your time - it may be more addicting than you think. 

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Pinterest Marketing & SEO Tips: Business Strategy & Ideas

Pinterest Marketing & SEO Tips: Business Strategy & Ideas | Public Relations & Social Marketing Insight | Scoop.it

Pinterest accounts for 25% of all referral traffic to retail sites and generates 4x more revenue per click than Facebook or Twitter. With numbers like these, Pinterest is hard to ignore for e-commerce marketing.

Over the past year, I’ve been experimenting with Pinterest for My Baby Shower Favors, one of my e-commerce sites and I’m happy to say that we are the #1 or #2 Pinner for the term “baby shower”. Rankings can fluctuate over time but over the past several months, we’ve always been in the top ten....

Jeff Domansky's insight:

Brian Lang shares a quick Pinterest case study.

Bruce McDuffee's curator insight, December 17, 2014 1:38 PM

The unanswered question here is 'did it increase sales?'  I think it's a common mistake by small business to put time and effort into getting more views, shares, likes, comments etc. but not knowing or, even worse, knowing that the social media site is missing your target audience.  ID the target audience first, then choose social channels only if your target is present.

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11 Ways to Get More Traffic to Your Business Blog Using Pinterest

11 Ways to Get More Traffic to Your Business Blog Using Pinterest | Public Relations & Social Marketing Insight | Scoop.it

If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine.


While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) have more than doubled and continue to grow.


People are using Pinterest as a place to find helpful articles and information, not just pretty photos – and Pinterest itself is encouraging this practice.


Here are 11 ways to get more readers to your business blog using Pinterest....

Jeff Domansky's insight:

How do you get more traffic to your blog? Social referrals (namely Facebook, Pinterest, etc.) to websites have more than doubled and continue to grow.

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10 Pinterest Boards Your NPO Should Have

10 Pinterest Boards Your NPO Should Have | Public Relations & Social Marketing Insight | Scoop.it
Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs social media strategy. Did you know that Pinterest has 70 millions active users and is wildly popular among American women? (Does you NPO target females, moms maybe?) Keep reading!


While Pinterest hasn’t yet scaled to the size of its competitors, it has firmly secured its position as the 2nd largest referrer of social traffic.


Most NPOs do really well on Pinterest, isn’t it time yours does, too? In this article you’ll find out:

  • Why NPOs should consider being present on Pinterest.
  • 3 tips on how to get your NPO started on Pinterest.
  • 10 ideas for Pinterest boards every NPO on Pinterest should have....
Jeff Domansky's insight:

Check this article for some useful Pinterest tips for nonprofits and small business.

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How to Use Pinterest to Boost Blog Traffic Dramatically

How to Use Pinterest to Boost Blog Traffic Dramatically | Public Relations & Social Marketing Insight | Scoop.it

As a blogger, you must create content and then repurpose and position it in a creative and engaging way. Pinterest can help you do this effortlessly.


If you’ve been on the fence about Pinterest, I challenge you to dip your toe in the water.To help you get started, I’ve put together my top ways to use Pinterest to boost blog traffic exponentially....

Jeff Domansky's insight:

Rebekah Radice shows how to use Pinterest to drive big traffic back to your blog or website.

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Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest Is Working on a New 'Explore' Section for Publishers, Brands | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.


The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site.


There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....

Jeff Domansky's insight:

Pinterest exploring video marketing for publishers and brands.

Jayme Soulati's curator insight, December 7, 2016 8:16 AM
Ever browse on Pinterest? It's a true delight; candy.
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6 Powerful Reasons Why you Should include Images in your Marketing - Infographic

6 Powerful Reasons Why you Should include Images in your Marketing - Infographic | Public Relations & Social Marketing Insight | Scoop.it

This can be broken into three phases as we enter the age of visual culture and language.

Phase One: Massive increase in photo creation

Ten percent of photos taken by humankind took place in the last 12 months

Phase Two: The Rise of Image Centric Social Networks

Photos are becoming the “universal language”.1 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.

These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.

Phase Three: Images become Interactive

Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.

So how and why should you use images in your business communications, marketing and social networks?...

Jeff Domansky's insight:

Jeff Bullas shares visual marketing tips and an infographic that shows why images matter.

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67% of Pinterest users are looking up Pins in-store - Business of Apps

67% of Pinterest users are looking up Pins in-store - Business of Apps | Public Relations & Social Marketing Insight | Scoop.it

The latest study from Pinterest Marketing Developer Partner, Ahalogy, takes a closer look at how Pinners are using Pinterest to help them shop in-store and online. According to the research, an increasingly more diverse range of people are actively Pinning on the site. 67% of Pinners were below the age of 40. Men are also on the rise with two-thirds of males having joined in the past year.


“Our latest research continues to show Pinterest at the heart of what’s most important for consumers – as the ultimate planning tool for all of life’s important events. Smart brands are waking up to Pinterest’s unique content marketing opportunity. This research, along with our added insights and technology, is helping our client partners realize the potential Pinterest can bring to their business. A smart Pinterest strategy combines paid, owned, and earned media – creating lower effective CPMs with engaging content that lives forever on a platform where consumers are spending their time.”


In addition to a growing user base, Pinners are increasingly using Pinterest to replace other activities. 73% of Pinners actually bought a product they found on the site, whilst 67% pulled up Pins in-store to view and compare products. 63% are replacing magazines and catalouges with Pinterest and whilst 47% are aware of promoted Pins, they don’t mind them. 


For marketers this means that their Pins aren’t actively being received as advertisements....

Jeff Domansky's insight:

Many Pinterest users are using Pinterest instead of many other traditional activities according to a new research study

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Everything We Had Wrong About Pinterest Marketing

Everything We Had Wrong About Pinterest Marketing | Public Relations & Social Marketing Insight | Scoop.it

I’m a bit embarrassed to share my early Pinterest Pins. But here they are anyway.


A pin loaded with hashtags, a really odd-sized image, an image with a one-word description, a Pin with no description at all.I’ve made a lot of mistakes with Pinterest, both in the Pins I’ve created and in the strategies and plans I’ve set forth. And I’ve come to discover that Pinterest is wholly unique from Twitter and Facebook, and that I’ve had things quite wrong from the start.


All these mistakes have been a wonderful opportunity to learn. I’m grateful for the chance to keep improving my Pinterest strategy, and I’d love to share with you all my mistakes and the new perspectives I’ve gained from researching and experimenting with the best ways to Pin on Pinterest....

Jeff Domansky's insight:

Kevan Lee shares all the mistakes he made in his Pinterest marketing strategies and the changes he made since. Excellent tips and recommended reading.  10/10

Jeff Domansky's curator insight, July 3, 2015 1:26 AM

Kevan Lee shares all the mistakes he made in his Pinterest marketing strategies and the changes he made since. Excellent tips and recommended reading.  10/10

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How Do You Use Pinterest for Business? Read THIS to Start!

How Do You Use Pinterest for Business? Read THIS to Start! | Public Relations & Social Marketing Insight | Scoop.it

Hoping to learn more about Pinterest marketing, I watched Cynthia Sanchez's speech from Social Media Marketing World about the best ways to get more Pinterest followers.And I decided to write about her awesome suggestions.


Answer these 5 questions before you even think about marketing your company on Pinterest:

  • Who am I trying to reach?
  • How can I help my customers?
  • How can I make great content?
  • What are my potential followers interested in?
  • What topics should I choose for my followers?


Once you have those answers, just follow these 5 easy steps...

Jeff Domansky's insight:

How do you use Pinterest for business? So many people are asking this! Answer: It's all about boards, pins & followers -- and here are 5 easy ways to start. Very practical Pinterest primer from Aaron Lee. Recommended reading. 9 /10

Small Business Online Solutions - Patant Consultants's curator insight, July 14, 2015 1:47 PM

Its not enough to use social media. You need a strategy that works.

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Pinterest for Marketers: Driving Engagement with Content Marketing

Pinterest for Marketers: Driving Engagement with Content Marketing | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is a consumer data goldmine if marketers know how to use it. With over 70 million active users pinning dreams, goals and projects every month, Pinterest marketers can harness very personal insight into what shoppers view as important and interesting enough to save for the future and share with their friends and followers.


Forrester has written that Pinterest has not yet proven effective for brands, but we decided to take a closer look to establish how the platform can work for marketers today.  We analyzed about 10 million social shares across the social web to determine how valuable Pinterest really is and how to use it strategically.


What we found shows the level at which Pinterest users are engaged with content and willing to share branded pins on other social platforms. Overall, consumers share branded links to Pinterest content 1.5x more frequently than general branded content on the social web....

Jeff Domansky's insight:

Pinterest marketers, learn how to develop a Pinterest content marketing strategy to maximize engagement.

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12 Reasons Why Your Business Needs Pinterest Marketing

12 Reasons Why Your Business Needs Pinterest Marketing | Public Relations & Social Marketing Insight | Scoop.it

When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for?


If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social media networks, Pinterest.


Shareaholic.com reveals that Pinterest has increased its traffic driving capacity up to 7.10% from 4.79% in just three months (from December 2013 to March 2014). This 48% increase has a huge effect for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing....

Jeff Domansky's insight:

Research shows that visual marketing drives a big increase in customer engagement. As a very visual platform, Pinterest marketing cannot be ignored

Tara Verner's curator insight, January 11, 2015 11:34 AM

Pinterest is not only good for branding and marketing, but also research and SEO.  Check out the 12 reasons why your business needs pinterest marketing.

Jaione's curator insight, January 15, 2015 6:18 AM

Pinterest merkaturako erraminta insteresgarria...

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Pinterest Pushing Deeper Into Ads - NYTimes.com

Pinterest Pushing Deeper Into Ads - NYTimes.com | Public Relations & Social Marketing Insight | Scoop.it

A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones.


Yet Pinterest wants to be like Facebook in one notable way: Soon some of the slick-looking photos on its site may be advertisements from the world’s biggest consumer brands — ads, Pinterest hopes, users actually want to see.


On New Year’s Day, the company plans to start selling ads on the site to marketers, sounding the call that Pinterest is open for business and that it wants to compete for ad dollars with the likes of Google, Twitter and Facebook....

Jeff Domansky's insight:

Pinterest "promoted" ads: start your marketing engines for 2015.

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10 Visual Strategies To Grow Your Pinterest Following and Presence

10 Visual Strategies To Grow Your Pinterest Following and Presence | Public Relations & Social Marketing Insight | Scoop.it

Gone are the days of Pinterest being a virtual cork board for women searching for the perfect outfit.

 Today Pinterest:

►Drives more referral traffic than Google+, Twitter AND YouTube! (Social Media Today)

►Generates 4x’s the revenue that Twitter does (MediaBistro), and…

►Has 50% higher conversion rates than other traffic (Pinterest)

In short, it’s a vast piece of web real estate that as a brand you can NOT afford to ignore!

In fact, Pinterest can return double, triple even quadruple the investment than any other social platform…IF you leverage it to its fullest potential.

To help you do just that I’ve got 10 easy to implement and highly effective visual strategies that when leveraged will foster massive growth in your Pinterest presence and following....

Jeff Domansky's insight:

Here's a quick refresher on social marketing to help you activate your Pinterest results.

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Pinning to Perfection: 3 Ways to Leverage Pinterest Marketing this Holiday Season

Pinning to Perfection: 3 Ways to Leverage Pinterest Marketing this Holiday Season | Public Relations & Social Marketing Insight | Scoop.it
In fact, there are currently more than 604 million holiday-related pins on Pinterest, as well as 244 million gift-related pins, according to the company's business blog. Plus, there are more than 65 million people following boards with holiday or gift pins.

With holiday pinning so popular, it's the perfect time of year to take your Pinterest game to the next level. Not sure how to take advantage of the network? Don't worry; Pinterest has some helpful hints to get you pinning up a storm.
Jeff Domansky's insight:

During the holidays, Pinterest is a powerful marketing tool.

Sarah Woloson's curator insight, December 8, 2014 10:39 PM

The best piece of advice in this article is to remember to refresh older boards. I don't follow a lot of boards, but I use Pinterest daily because the boards I do follow are updated so frequently. I never run out of ideas for the holidays and searching keywords like "holiday" and "sequins" makes my search easier so don't forget to add hashtags! Pinterest is, essentially, one giant compilation of wish lists so you're already a step ahead of other brands.

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Pinterest: The Social Search Goldmine

Pinterest: The Social Search Goldmine | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is shaping up to be a very interesting and very different player. Many of us remember the quick rise in the search results that Flickr experienced a few years ago; however, this one is different.

Not Just Successful In Image Search

First of all, Pinterest is not only winning in image search; it is also winning in blended (regular mixed) search.

The second and even larger differentiator is the fact that Pinterest is all about driving website traffic vs. just posting an image. In most cases, people on Pinterest have a research mindset, and they fully expect when they click on an image containing a product to be brought to a product page.


Oh, did we also mention that it is a highly social asset with a long-term lifespan? Unlike a tweet or a Facebook post, which will be pushed down in the timeline and be seen by nobody after a few days, a pin does not disappear into cyberspace; it will live on for many months after its original creation..../


Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

How to use the power of Pinterest, for search.

Vigisys's curator insight, November 22, 2014 5:12 AM

Une analyse pertinente : et si Pinterest était les plus intéressant des réseaux sociaux à suivre ...

David Sousa's curator insight, November 23, 2014 5:08 PM

A new player is emerging in the social search landscape and it’s Pinterest. According to the article, over the last 12-18 months, the number of search engine results containing Pinterest content has nearly doubled. Its biggest search topics have to do with beauty, hair, and home, which has seen an increase of over 400 percent year-over-year. That is insane! Pinterest users going in with a certain mindset when searching for topics. They know what they want to view and fully expect to be brought to the product page when they click on the image or link they are viewing. A big part that is playing in the success of Pinterest is that it is delivering high quality and value traffic. The charts within the article show the overwhelming dominance that Pinterest has in terms of referral traffic. I have never used Pinterest before. I mainly thought of it as a site for females because most topics of pins are beauty, hair, clothing, and other topics that I am obviously not interested in. But it appears that it is becoming more than that now. I could probably go in with the mindset of looking for sports related pins or helpful workout tips which would make the site more interesting for me to use. However, I am trying to step away from social media and other networks so I doubt I will ever enter the world of Pinterest. It is interesting to see that it is making a rise in terms of social searching.

Rachel Turner Dool's curator insight, December 1, 2014 10:38 PM

A platform to continue to watch

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1Simple Steps to Market on Pinterest for Profit

1Simple Steps to Market on Pinterest for Profit | Public Relations & Social Marketing Insight | Scoop.it

Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer!


This article will discuss why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Adding Pinterest to your marketing mix will provide better brand visibility and reward you with long term web traffic....

Jeff Domansky's insight:

Pinterest is the #4 traffic referrer on the web. Use these smart marketing tips to gain more traffic with Pinterest for your blog or website.

Rebecca Lynch's curator insight, December 9, 2014 7:39 PM

Pinterest is outside of the top three or four social media platforms that most businesses think of, but it should not be overlooked. According to this article, many users are likely to purchase something they see on Pinterest, and the majority of their users (young moms, single men) are tech-savvy and have buying power. Businesses should use the platform to create a holistic online presence, spread their brand and create trust between them and their customers. By putting up relevant images or inspirational messages, the company is selling the brand rather than a specific product or service.