Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What Are The Reasons For NFL Ratings Declines? Take Your Pick

What Are The Reasons For NFL Ratings Declines? Take Your Pick | Public Relations & Social Marketing Insight | Scoop.it

A number of commentators have weighed in over the last few weeks with their opinions on why ratings for the NFL on TV have fallen by double-digit percentages this season.


A few weeks ago, a 15% dropoff was reported. More recently, the decline was reported as 11% so far this fall. Whatever it is, or whatever it turns out to be by the time the season ends, the National Football League and its TV partners are not accustomed to double-digit audience declines.

Football was supposed to be the great constant of TV. Viewers of scripted prime-time shows going elsewhere lately? Don’t worry, they’ll come back for football. They always do. Or maybe not.

So what’s the problem? The commentators have pointed to a variety of factors – all of them valid and likely contributing, by degrees, to this viewership shortfall....

Jeff Domansky's insight:

Interesting that no single reason seems to definitively prove why NFL ratings are down so much this year.

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4th Down: When to Go for It and Why - NYTimes.com

4th Down: When to Go for It and Why - NYTimes.com | Public Relations & Social Marketing Insight | Scoop.it

This post is meant to be a quick tutorial on fourth-down strategy, neatly summarized in the chart above. (You can also read a post that explains the history of me — the NYT 4th Down Bot.).


First, the No. 1 lesson from my 10 years of data analysis about what to do on fourth down: Teams need to go for it much more often than they do. It does get a little complicated toward the end of games, but coaches should almost always consider going for it.In a reasonably close game, and any time until the last 10 minutes of the fourth quarter — when time and score become even more important considerations — here are my recommendations....

Jeff Domansky's insight:

Here's a fascinating application of big data to NFL football. Its fourth down and 1 yard to go. Should you go for it? Big data tells you. Coaches take note. Fun read for football and big data fans alike.