Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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NBA Sponsorship Dollars Jump 8% in 2015-16 Season

NBA Sponsorship Dollars Jump 8% in 2015-16 Season | Public Relations & Social Media Insight | Scoop.it

Sponsorship spending on the National Basketball Association and its 30 teams totaled nearly $800 million in the 2015-2016 season -- up 8% from the previous year, according to IEG research, part of WPP’s ESP Properties.

The increase is well above IEG’s projected 4.5% increase in overall 2016 North American sponsorship spending and projected 5% gain in sports spending, the firm noted.

“Global expansion, rich content and social media dominance continue to drive corporate interest in the NBA,” stated William Chipps, IEG Sponsorship Report senior editor.

State Farm edged past Anheuser-Busch to become the most active sponsor of the NBA. Eighty-three percent of NBA properties report a partnership with the insurance company, up from 74 percent in the 2014-2015 season....

Jeff Domansky's insight:

The NBA continues to attract big sponsorship dollars.

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2013 NBA All-Stars Player Stats - Blog About Infographics and Data Visualization - Cool Infographics

2013 NBA All-Stars Player Stats - Blog About Infographics and Data Visualization - Cool Infographics | Public Relations & Social Media Insight | Scoop.it

Rami Moghadam has just published two infographic posters detailing the stats for each of the players on the NBA All-Star teams. 2013 NBA All-Stars East and 2013 NBA All-Stars West both use radar charts to highlight each player’s strongest areas....

Jeff Domansky's insight:

Just what the Dr. Julius Erving ordered for NBA geeks...

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Daniel Carvalho's curator insight, April 23, 2013 6:00 PM

ligando a NBA à tecnologia, algo diferente com uma infografia sobre as estrela das equipas do fim de semana All Star, que ocorreu em Fevereiro

Zachary Ramondetta's curator insight, January 20, 2014 8:27 PM

As we approach the NBA allstar break here are some of the stats that are most showed for the players of the west.

Hyrum Alofipo's curator insight, March 26, 2014 7:27 PM

This article discusses NBA players stats through the use of Info graphic charts. This is very interesting as it uses color and very precise, accurate judgments through using numbers to provide players stats within the circle.

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How digital has transformed the NBA

How digital has transformed the NBA | Public Relations & Social Media Insight | Scoop.it

The NBA’s 68th glorious season off to a roaring start and the storylines are coming faster than John Wall in transition.


However, one of the more subtle headlines is how technology is changing almost every facet of the game.


While basketball is no longer bound to the 13 original rules conceived when Dr James Naismith invented the game in 1891, the digital transformation of the NBA over the last few years has significantly impacted how the game is played, consumed, advertised and much more.


With the aid of social media, online streaming and stats, lets have a look at how digital has changed the NBA experience...

Jeff Domansky's insight:

Awesome! LeBron live on your tablet and smartphone. Entertainment and content marketing all rolled up together. Great lessons and learning.

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