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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">www.theprcoach.com</a>
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Does the ‘CEO As LinkedIn Influencer’ Strategy Work? - PRNewser

Does the ‘CEO As LinkedIn Influencer’ Strategy Work? - PRNewser | Public Relations & Social Media Insight | Scoop.it

Any PR firm working with a big business client today will advise that client’s public face to become, well, more public. This means going digital, either on social media or in corporate communications designed to get internal teams and investors excited. But what about going a step further and creating editorial content in the interest of becoming a digital thought leader/business strategist a la Richard Branson or Tony Hsieh? (It’s not enough to write a book anymore.)

We ask because, before today, we’d never heard of JetBlue Airways chairman Jeff Peterson. But now we don’t just know who he is—we know that he has some ideas about how to make his industry more efficient. You can see by the numbers that his LinkedIn post on “A Common Sense Solution to Slow Airline Boarding” has been quite successful....

Jeff Domansky's insight:

Gut instinct says Influencer program is smart PR and reputation management. Sure, if you're not shilling, spinning or shouting (marketing).

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Rim Riahi's curator insight, October 9, 2013 8:42 PM

Any PR firm working with a big business client today will advise that client’s public face to become, well, more public. This means going digital, either on social media or in corporate communications designed to get internal teams and investors excited. But what about going a step further and creating editorial content in the interest of becoming a digital thought leader/business strategist a la Richard Branson or Tony Hsieh? (It’s not enough to write a book anymore.)

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How to Network Using LinkedIn Groups | Social Media Examiner

How to Network Using LinkedIn Groups | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

LinkedIn Groups: how to find relevant groups, build credibility and make new connections that can ultimately help grow your business. With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.

 

...Not to worry, I’m going to give you some insights on how to find the quality groups you can leverage most for your LinkedIn strategy! How many groups should you join? You can join up to 50 LinkedIn Groups. However, it’s difficult to gain traction in 50 Groups as well as find the time to participate in that many. I recommend that you go ahead and join up to 50 Groups, but select 5-10 Groups to spend your time on in order to get the most benefit out of your participation.... 

Jeff Domansky's insight:

The author shares 5 basic tips for maximizing your LinkedIn Groups networking results.

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JVD's curator insight, May 15, 2013 6:36 AM

We could all use some help here

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LinkedIn Improves Its Search | Mashable

LinkedIn Improves Its Search | Mashable | Public Relations & Social Media Insight | Scoop.it

Following in the footsteps of Facebook, which recently overhauled its search, LinkedIn on Monday announced a revamped search with auto-complete, suggested searches and other enhancements. The search is now streamlined as well, so you no longer need to search for companies, people and jobs separately. "Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies," LinkedIn's blog explained. Among the new features...

Jeff Domansky's insight:

Overdue, but welcome...

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Daily LinkedIn To-Do List: Advanced LinkedIn Tip | Integrated Alliances

Daily LinkedIn To-Do List: Advanced LinkedIn Tip | Integrated Alliances | Public Relations & Social Media Insight | Scoop.it

You’ve heard that people are generating leads and closing clients using LinkedIn and wonder how to join the LinkedIn Success Club.

 

Here is the secret: consistently connecting and engaging. It’s simple that really.

 

Time: What are the best days to engage on LinkedIn?

Start by finding out when your desired clients and prospects are on LinkedIn. This is critical because you need to be there when they are ready to engage: if your clients are online on Sunday evening, then that’s the best time to engage and post. Most social sharing is done Monday through Friday; however, most social engagement is Thursday through Sunday.

 

Frequency: How frequently should you post, comment and share on LinkedIn?

The best frequency is 3-5 days a week, twice a day. More is better on Twitter, but you can exhaust your LinkedIn audience. Keep your posts valuable and relevant to your desired client.

 

Duration: How much time should you spend on LinkedIn?

LinkedIn expert Lori Ruff suggests 30-45 minutes a day, broken down into 10-15 minute slots throughout the day: once in the morning, around lunch time and then towards the end of the day....

Jeff Domansky's insight:

This is a really useful set of tips to make you more successful on LinkedIn.

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LinkedIn Company Pages: Your Secret Weapon | Liz Wilson

LinkedIn Company Pages: Your Secret Weapon | Liz Wilson | Public Relations & Social Media Insight | Scoop.it

Do you need a LinkedIn company page for your business? Or will a personal profile do? 

 

There are good reasons to set up a company page, as social strategist, speaker and coach Des Walsh explains in this interview.

 

[Liz Wilson shows an excellent look at producing effective LinkedIn business pages ~ Jeff]


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How To Get The Most Out Of LinkedIn Groups | Simply Zesty

How To Get The Most Out Of LinkedIn Groups | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
There are many ways LinkedIn can help develop connections and build new relationships, one of which is through the groups function which is a handy yet underused function.

 

LinkedIn can be a great tool for developing professional relationships yet the people we usually connect with are those we’ve already met and know well. While this isn’t necessarily a bad thing – developing the relationships you already have is vital to success – you’re missing out on a lot if you only do this. There are many ways to get in touch with people from your industry and develop new connections online.


One of the ways to do this is through LinkedIn Groups, a section that allows you to get to know and develop your reputation through the site. It can take a bit of time before the rewards begin to show, but provided you have a good strategy, you can walk away with new and relevant connections and an improvement to your reputation...

 

[Sound advice and LinkedIn strategies]

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The Do’s and Don’ts on LinkedIn Invites | MyVenturePad

The Do’s and Don’ts on LinkedIn Invites | MyVenturePad | Public Relations & Social Media Insight | Scoop.it
// This post was going to be a rant on the phrase “I’d like to add you to my professional network.” (but I decided that at least most people are trying…and to be nice).

 

So, instead, I’ll take a more constructive approach and share my thoughts on how to properly invite someone to join you on LinkedIn.

 

If you were at a networking event, would you walk over to someone, hand them a business card, ask them to connect and walk away? I certainly hope not. I would expect you to introduce yourself and give them some sort of reason to keep talking. LinkedIn is no different.

 

The default ’I”d like to add you to my professional network.’ is you being lazy (yep I said it) and if you don’t ‘know’ the person, it’s even worse. If the person that you are trying to link to thinks that they don’t know you…watch out – you’ll get penalty flags thrown at you!...

 

[Don't be so darn lazy on Linkedln ~ Jeff]

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37 Ways to Thrive on LinkedIn

37 Ways to Thrive on LinkedIn | Public Relations & Social Media Insight | Scoop.it

LinkedIn is quite an amazing community to be a part of. It is full of motivated professionals you can network with to build connections and find new opportunities. Before getting serious about LinkedIn, you need to develop a strategy and take the basic steps to get yourself ready to implement it. This infographic by Boot Camp Digital gives you an idea how to take your LinkedIn game to the next level...

Jeff Domansky's insight:

Great resource...

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Amanda Hoffmann's curator insight, September 23, 2013 6:48 AM

INFOGRAPHIC

Some great ideas here in this one!

Katherine Anne's curator insight, September 23, 2013 6:26 PM

Marketing 3104: Branding for yourself! 

 

We had a lecture about branding and how important a brand is for a company. I think it's just as important for yourself, and LinkedIn is the perfect way to help individuals now brand themselves and show companies a "brand promise" about themselves. This article is super helpful with learning how to maximize LinkedIn. Yes, we don't have experience as college students or a company of our own to promote, but this article still teaches us how to use LinkedIn in the best ways. Each of us should be using LinkedIn to show companies and industries we're ready for them and looking for them. It creates and starts our "brand". Also, instead of employers looking for your Facebook page hopefully they'll start looking here. 

Emily Moscato's comment, September 23, 2013 7:44 PM
Check out VT groups if you have not already. One I would recommend is the Pamplin's group: http://www.linkedin.com/groups/Virginia-Tech-Pamplin-College-Business-138724
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7 Tips for New (and Inactive) LinkedIn Users | Social Media Today

7 Tips for New (and Inactive) LinkedIn Users | Social Media Today | Public Relations & Social Media Insight | Scoop.it

... As mentioned last week in LinkedIn: 5 Important and Often Neglected Profile Areas, “LinkedIn is one of the most important social networks for new business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those whose clientele tend to be white-collar.” Last week’s article provided five important and often neglected tips to setting up your LinkedIn profile:

- Create ‘Your public profile URL’

- Use a Professional Photo

- Customize the Professional Headline that shows below your name

- Add three ‘websites’ and Twitter to your profile

- Write a Background overview/summary role that is interesting, informative, concise and typo-free.

 

Now that you’ve got the bare bones of your profile set up, here a few other areas to pay attention to as you develop your LinkedIn profile and online reputation....

Jeff Domansky's insight:

Great tips for better LinkedIn results.

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Ladina Zimmermann @MeltingPotArt's curator insight, April 21, 2013 12:28 PM

7 Tips to build your brand on LinkedIn

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Why LinkedIn is a Sleeping Giant of Publishing | Digiday

Why LinkedIn is a Sleeping Giant of Publishing | Digiday | Public Relations & Social Media Insight | Scoop.it

Let’s say you were to construct the ideal business publisher from scratch. It would have a strong tech platform that doesn’t slow down because of too many users or ads. It would foster direct connections. It would also have writers who were the most influential people in their industries. It would be digitally native. And it wouldn’t be overly reliant on ads.


Now look at LinkedIn. Back to the ideal business publisher. Now back to LinkedIn.

 

Over the last four months, LinkedIn, always living in the shadow of the sexier social platforms, has quietly built out a publishing platform. It is now a publisher in its own right, under former Fortune editor Dan Roth, with LinkedIn Today feeding aggregated articles from more than 1 million publications to LinkedIn’s 200 million users based on their preferences. It complemented that with an original publishing effort around “influencers,” recruiting a who’s who of business like Richard Branson, T. Boone Pickens and Ari Emanuel, and about 250 others....

Jeff Domansky's insight:

Really great article on the emergence of LinkedIn as publisher. The lines keep blurring between traditional and native publishers

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5 LinkedIn Group B2B Content Marketing Tips | Content Marketing Institute

5 LinkedIn Group B2B Content Marketing Tips | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it

My company uses content marketing for a number of purposes to promote our business and build relationships with customers. But one of the particularly effective ways we’ve used content marketing is to increase the membership of our LinkedIn Group, “Manage Your Leads,” a group focused on lead generation and B2B sales....

 

If you’d like to start a LinkedIn group of your own — or boost the membership and raise the profile of a LinkedIn group you already have — here are five time-tested B2B content marketing tips that we’ve used to drive traffic, attract new members, and increase the engagement of our group...

Jeff Domansky's insight:

This is a great set of five content marketing tips from Gregg Schwartz for success with LinkedIn groups including:

1  promoting the group in all B2B marketing

2  low key, informative

3  two-way communication

4  wider content creation

5  don't be "salesy".

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Your LinkedIn Intervention: 5 Changes You Must Make - Forbes

Your LinkedIn Intervention: 5 Changes You Must Make - Forbes | Public Relations & Social Media Insight | Scoop.it

I don't know you, but me I've longtime put aside LinkedIn, because I thought it's a boring and uninteresant business tool. But, today I know it's not the case. This excellent post explain in a perfect way what's going on LinkedIn, what everybody should know about the art of use it, and few other interesting things, a great post who's worth the time you would invest. [note Martin Gysler]

 

PS: I'll make the five changes right now, and you?

 

LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today. Far and away.

 

So why is it that so many of us stink at LinkedIn etiquette?

 

That’s right, folks. We stink at it.

 

We send out lazy, generic connection requests. We ask people we barely know for recommendations.

 

We ambush people, asking for favors before we’ve ever spent even two seconds of time building rapport. We shove our Tweets through our LinkedIn feeds, even though half the people on LinkedIn could care less about Twitter.

 

Read more: http://www.forbes.com/sites/dailymuse/2012/07/06/your-linkedin-intervention-5-changes-you-must-make/

 

[This is really sound LinkedIn advice. Make sure you follow it ASAP. ~ Jeff]


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LinkedIn Endorsements Changes Everything. Here's Why | Inc

LinkedIn Endorsements Changes Everything. Here's Why | Inc | Public Relations & Social Media Insight | Scoop.it
LinkedIn endorsements is to small business owners what the Facebook 'Like' button was to consumer brands: influential exposure.

 

For years, LinkedIn has offered recommendations as a way to get support from fellow professionals and businesses. If you received recommendations from other individuals, you garnered credibility, and were more likely to show up in searches.

But now, LinkedIn's endorsements are much easier to get. It takes someone seconds to vouch for one or more of your particular skills, versus the 10 minutes to 15 minutes a recommendation might take. In today's time-starved world, this is a critical difference. LinkedIn hasn't released numbers yet, but if you look at several profiles, it's clear that in just a few weeks, many users have generated way more endorsements than five years worth of recommendations....

 

[Worth noting for potential social media strategies ~ Jeff]

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