Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Instagram is This Journalist’s Favorite Tool - MediaShift

Why Instagram is This Journalist’s Favorite Tool - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

As I reported in the villages of rural Nepal after the earthquake, I posted iPhone photographs with short dispatches on my Instagram account (@sonianarang). I suddenly found my Instagram feed full of questions about the situation in Nepal, so I kept posting more and more. In my Instagram photos, I tried to showcase the life of regular people I was meeting everyday – women who had built makeshift shelters, young mothers in a tent with their babies, and schoolchildren trying to study despite the disastrous earthquake. For me, Instagram was the perfect tool to get real-time photographs out into the world about how the earthquake had changed people’s lives.


Everyday Instagram Feeds


With more than 700 million people on Instagram as of April 2017, this popular photo-sharing platform has become a powerful tool for journalists globally. The rise of fascinating, region-specific Instagram feeds curated by a wide range of photographers offer an insider’s look into the “everyday” lives of people around the world. Some of my favorite feeds allow me to discover stories, people, and photographers in the Middle East (@everydaymiddleeast), Latin America (@everydaylatinamerica) and Africa (@everydayafrica), right from the palm of my hands....

Jeff Domansky's insight:

Visuals matter- journalism via Instagram.

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Why Instagram Captions Are the New Blogging

Why Instagram Captions Are the New Blogging | Public Relations & Social Marketing Insight | Scoop.it

The last thing you expect from the Rock is long-windedness. But Dwayne Johnson is a veritable novelist on Instagram, where he documents his days, which are composed chiefly of pumping iron at the gym, playing with his dogs, and eating snacks on private jets. Take, for example, this post from Labor Day, in which Johnson tells the gripping story of jumping into his pool with two baby French bulldogs in no less than 240 words. Spoiler: The dogs almost drown, but the Rock saves them.

Instagram, a minimalist, mobile-focused app for sharing photos, might seem like a strange place to keep a public diary. Facebook, which aggressively positions itself as an ongoing digital record of your life, comes across as a more natural place to share updates and idle musings. But the Rock’s not alone: People are increasingly turning toward Instagram not just as a place to post filtered photos, but to spill their lives and thoughts into the captions as well.

Why is this happening? For one thing, if you’re already posting pretentious, evocative images, you’re more likely to be in an artsy-musings state of mind. But it’s more than that: Facebook, at 1.5 billion users, has felt cacophonous and impersonal for a while. Many of us use it as an address book more than a means of communication; with its sheer density of information, writing a sincere post there feels a little like shouting on the streets of Manhattan. Instagram might eventually grow as large as Facebook, but its uncomplicated design and tightly curated feed make it more than just a photo app — it’s also one of the more potent blogging spaces around....

Jeff Domansky's insight:

Blogging Zen on Instagram... and even The Rock is using.

El Monóculo's curator insight, November 5, 2016 2:09 PM

Blogging Zen on Instagram... and The Rock..

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Instagram Stories has 100 million daily active users after just 2 months

Instagram Stories has 100 million daily active users after just 2 months | Public Relations & Social Marketing Insight | Scoop.it

Instagram Stories is benefitting from the large active user base Instagram itself enjoys, and now has 100 million daily active viewers. That’s two-thirds of the daily active user population for Snapchat, which reported 150 million global active users across its entire platform in late September. Even with a built-in audience to build from, and prime real estate positioning at the very top of Instagram’s user interface, the rapid pace of its adoption is impressive.

 

The new stat comes from a Buzzfeed report that also reiterated the total of monthly active users across Instagram at a high of 500 million (a number it first released in June), halfway to that coveted 1 billion mark Facebook Messenger passed earlier this year.Instagram has been around for slightly longer than Snapchat, as a six-year old company compared to Snapchat’s five, but the quick uptake of a new feature that differs dramatically from the existing Instagram experience definitely indicates that the photo-focused social network hit on a customer need when it introduced the feature.

 

Typically, new features introduced by Facebook on its platform are initially greeted with skepticism by users who prefer the comfort of things they already know well, so early eagerness around Stories is a good indicator that it’ll continue to do well in the future....

Jeff Domansky's insight:

If you're not up to speed on Instagram Stories, it's time to get familiar.

TVD Associates's curator insight, October 14, 2016 6:33 PM

Has your organization used Instagram Stories yet?

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Instagram Stories: 18 Marketers to Follow for Incredible Inspiration

Instagram Stories: 18 Marketers to Follow for Incredible Inspiration | Public Relations & Social Marketing Insight | Scoop.it

10 billion.

 

That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories —  quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users.


Does that sound like a channel worth exploring?
We believe so! Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread.


In this post, I’d love to share 18 Instagram marketers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories too....

Jeff Domansky's insight:

Take a look at these 18 marketers for instagram inspiration.

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5 Brands That Know How to Use Instagram Stories to Drive Audience Engagement

5 Brands That Know How to Use Instagram Stories to Drive Audience Engagement | Public Relations & Social Marketing Insight | Scoop.it

Instagram has gone from startup darling, to Facebook’s big purchase, to marketing powerhouse in 6 years. While Facebook promised to mostly leave Instagram alone when it first purchased the app in 2012, more recently Facebook’s influence has started to appear.


From ads built through Facebook’s powerful Ad Manager to the introduction of an algorithmic feed, and the release of a few new apps to directly integrate with Instagram; the app is becoming a more important channel for brands looking to expand their social marketing presence. Instagram has released a handful of new products and tools for users over the past few months.


One of the most talked-about is Instagram Stories, which includes a few different ways to invite your followers into your brand’s personality....

Jeff Domansky's insight:

Learn how to use Instagram Stories to increase your audience engagement by following these 5 examples from high-profile brands.

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How to Use Instagram Stories: A Simple Guide for Marketers

How to Use Instagram Stories: A Simple Guide for Marketers | Public Relations & Social Marketing Insight | Scoop.it

Stories provides Instagram users with a chance to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.

Instagram is positioning this feature as a solution to over posting. There is a significant separate space where your Instagram Stories live and you can post as frequently as you want without worrying about over flooding your friends’ feeds or filling the grid on your profile page.

So, how does it work and how can it be helpful in building your marketing strategy? Don’t worry we have got you covered.

Before we start with how Instagram stories works,  let’s first have a glance at how they appear on your Instagram profile....

Jeff Domansky's insight:

Jeff Bullas provides a simple, practical guide to Instagram stories.

DigitalDimension's curator insight, October 28, 2016 3:07 AM
Como usar Instagram en las estrategias de marketing 
judi knight's curator insight, October 28, 2016 7:34 AM

  • This could take care of the problem of having your feed fill up with someone's birthday party. 

Jeff Domansky's curator insight, October 29, 2016 12:03 PM

Jeff Bullas provides a simple, practical guide to Instagram stories.

 
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Why Instagram’s Stories Feature Is More Than a Snapchat Clone

Why Instagram’s Stories Feature Is More Than a Snapchat Clone | Public Relations & Social Marketing Insight | Scoop.it

If you’re one of the 300 million people using Instagram on a daily basis, you’ve probably noticed that Instagram Stories are a thing now.

It’s one thing if you don’t care about this as a user, but if you use Instagram for your marketing, Stories should definitely be on your radar – because the feature is already a hit.

(But first, for the uninitiated – what’s “Instagram Stories” mean, again? In three sentences or less, please.)

Instagram Stories is a way of sharing images and videos outside of your main Instagram feed. When you share something using this feature, it gets added to your “Story,” which is kind of like a little album that people can quickly flip through. The images and videos you add to your Story will stay there for 24 hours, and after that, they disappear....

Jeff Domansky's insight:

It's time to investigate Instagram Stories to see how it can fit within your social marketing strategy.

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How to Use Instagram Stories: A Simple Guide for Marketers

How to Use Instagram Stories: A Simple Guide for Marketers | Public Relations & Social Marketing Insight | Scoop.it

On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.

Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.


Instagram is positioning this feature as a solution to overposting. Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid on your profile page.

So how do you build a Story? And what does this mean for your strategy? Don't worry. We've got you covered.

Jeff Domansky's insight:

Here's a useful blueprint for creating Instagram Stories from HubSpot.

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