...If one thing is clear, it’s that Apple doesn’t see any of the current smart watches as competition. Apple’s aspirations are far far greater than to just shrink the iPhone and put it on your wrist. Apple wants to produce something so great that millions and millions of people who have never worn a watch will buy it and use it. This isn’t just a better smart watch, this is a better watch.
Purpose — Why make a watch?
Why make a watch? What can you do better on a watch than you can on a phone or a tablet? What can you only do with a watch that would otherwise be impossible in any other form factor? What can you do to make a watch so good that people who have never worn a watch start wearing one?
After weeks of mulling it over, here are some key requirements I believe will dictate the design of Apple’s iWatch....