Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why would Apple make a watch?

Why would Apple make a watch? | Public Relations & Social Media Insight | Scoop.it

...If one thing is clear, it’s that Apple doesn’t see any of the current smart watches as competition. Apple’s aspirations are far far greater than to just shrink the iPhone and put it on your wrist. Apple wants to produce something so great that millions and millions of people who have never worn a watch will buy it and use it. This isn’t just a better smart watch, this is a better watch.


Purpose — Why make a watch?


Why make a watch? What can you do better on a watch than you can on a phone or a tablet? What can you only do with a watch that would otherwise be impossible in any other form factor? What can you do to make a watch so good that people who have never worn a watch start wearing one?


After weeks of mulling it over, here are some key requirements I believe will dictate the design of Apple’s iWatch....

Jeff Domansky's insight:

It's not just a watch It's an Apple!

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marissa goldberg's curator insight, September 9, 2014 4:11 PM

-Mobile Marketing-

Mobile Marketing is no longer categorized as simply cell phones and tablets. As this kind of technology gets more popular we venture into new ways to take our information on the go. In 2013 Samsung coined the term 'wearable tech' with their very own smart watch called the "Samsung Galaxy Gear" which ignited the 'WT' trend. Quickly following the smart watch was a soft release of the "Google Glass" and the demand for these products is unprecedented.

This article talks about why Apple is jumping on the trend instead of sticking with their phones and tablets. It is a very interesting read that gives insight into the wearable tech market, and the future of Apple's brand. 

Here are some reasons they list for making a watch as opposed to just coming out with a new phone:

-You will always be wearing it

-You will never forget you're wearing it 

-It is more durable

-Revolutionary battery charging technology

-It can tell you the time all the time

It will also be beneficial in tracking your health from day to day including fitness, diet, heart rate ect.

Last but not least they talk about how Siri will be more advanced and how she will be able to say and do more for you in conjunction with your wearable Apple watch. 

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Report says Apple 'fanboys' will make the iWatch an incredible success

Report says Apple 'fanboys' will make the iWatch an incredible success | Public Relations & Social Media Insight | Scoop.it

The smartwatch market is dominated by Samsung, followed by Sony and Pebble, according to a mid-May Strategy Analytics report, but that may change as soon as Apple’s rumored iWatch launches.


Obtained by Forbes, a new research note from Morgan Stanley’s Katy Huberty reveals that Apple’s ecosystem strength and consumer loyalty are going to drive an incredible amount of sales in the first year alone.


Citing data from AlphaWise, Huberty says that Apple’s brand loyalty continues to grow and that, thanks to its integrated ecosystem of devices and the “halo effect,” Apple may be able to sell more than 30 million iWatch units in the first 12 months, for $300 a pop. iWatch sales would bring in an extra $9 billion in revenue, and $0.49 EPS – that’s the “worst case” scenario, with the stock seen driving up to $110 as a result.


In the “bull case,” Huberty sees Apple selling 60 million smartwatches in the first year, with stock hitting $132 by the same time next year....

Jeff Domansky's insight:

Report says Apple 'fanboys' will make the iWatch an incredible success.

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Jeff Domansky's curator insight, July 15, 2014 1:40 AM

Speculation about sales projections for Apple's iWatch are running wild.

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Jack Dorsey Believes The iWatch Will Be More Valuable To Users Than Google Glass | Cult of Mac

Jack Dorsey Believes The iWatch Will Be More Valuable To Users Than Google Glass | Cult of Mac | Public Relations & Social Media Insight | Scoop.it

When asked whether he’s looked into Google Glass, Dorsey had the following to say:“I don’t think glasses are the answer. I think it might be a 10-year answer, but not in the next five years. Maybe if they’re in sunglasses or what not. I think the movement you see around Fitbit, Up and FuelBand, that seems to be the next step in wearable. So something on the wrist that feels natural, almost feels a bit like jewelry. Glasses are very compelling and I think it’s an amazing technology, but I just can’t imagine my mom wearing them right now. What is the value of Glass?”


Google Glass was announced last year at Google’s I/O developer conference but the consumer version of the product isn’t expected to be released until the end of 2013, or a year-ish from now, depending on who you talk to. Apple has yet to announce its rumored iWatch product, but some rumors have pointed to a late 2013 or early 2014 release date.


When asked specifically, whether he had more faith in the rumored iWatch, Dorsey replied: ”(Laughs.) I don’t know, I think there’s a lot going on. The Pebble watch I think is pretty compelling as well.”...

Jeff Domansky's insight:

Google Glass or Apple iWatch? Interesting debate, guaranteed to go on forever.

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Hands On With The Moto 360, The First Round Smart Watch | TechCrunch

Hands On With The Moto 360, The First Round Smart Watch  | TechCrunch | Public Relations & Social Media Insight | Scoop.it

As we approach Peak Smart Watch at the Apple event next week, manufacturers are racing to offer product to those who might not want to bow down to Cupertino in the coming months. The latest contender is the Moto 360, a steel and leather beauty that launched today alongside the new Motorola .


Although I’ve been duly impressed by the Samsung Gear series, you will immediately see that the design language of the 360 is far more chic. Made of a round piece of coated steel and featuring a nice leather band and Gorilla Glass crystal, the watch looks more like a Misfit Shine than a nerd accouterment.


How does it work? Well, if you’re not familiar with the vagaries of Android Wear, not very well at first. The interface consists of notifications that appear over the various watch faces available as well as a voice activated screen that allows you to ask for various pieces of information....

Jeff Domansky's insight:

Smart design but sketchy performance so far.

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Jeff Domansky's curator insight, September 6, 2014 1:54 AM

Super design but sketchy performance.

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New Survey Finds A $350 iWatch Would Interest 14% of Current Watch Wearing Public | MacTrast

New Survey Finds A $350 iWatch Would Interest 14% of Current Watch Wearing Public | MacTrast | Public Relations & Social Media Insight | Scoop.it

Investment firm Piper Jaffray has published the results of their recent fashion-focused survey, and while the poll was mostly about fashion and jewelry, it did touch on Apple’s much-rumored “iWatch.” The poll found that 14% of consumers would buy an iWatch that was priced at $350. Interest in such a device varied greatly based on price....

Jeff Domansky's insight:

Okay Apple, the gauntlet is thrown.

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Jeff Domansky's curator insight, June 28, 2014 2:21 AM

Okay Apple, the gauntlet is thrown.