Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Social Media Experiments That Grew Our Traffic by 241%

7 Social Media Experiments That Grew Our Traffic by 241% | Public Relations & Social Media Insight | Scoop.it

“How can we get more visitors to our website?”…


You’re certainly not alone, as increasing traffic is often the number one problem faced by marketers today.


The bad news? Saying “get more traffic” is easier said than done. You could write guest posts (Leo wrote 150 articles in 9 months when Buffer first launched), optimize for SEO traffic, or drive visitors through social media. The options are endless. This article focuses on the latter, though.


In this post, I’ll share the seven most powerful lessons we learned at Hubspot from running social media experiments to increase our social media referral traffic by 241%....

Jeff Domansky's insight:

Scott Tousley shares HubSpot's web traffic strategies and results.

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Mark E. Deschaine, PhD's curator insight, March 21, 7:57 AM

Scott Tousley shares HubSpot's web traffic strategies and results.

imaginetsa's curator insight, March 21, 10:16 AM

Scott Tousley shares HubSpot's web traffic strategies and results.

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Hubspot
2014 Year In Review

Hubspot <br/>2014 Year In Review | Public Relations & Social Media Insight | Scoop.it

Get a glimpse into the monumental year we've had with HubSpot's 2014 Year in Review.


Highlights include:

- Customer Growth

- International Expansion

- Culture

- News...

Jeff Domansky's insight:

Hubspot shares inbound success in its 2014 Year in Review Magazine.

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Marketing Mad Libs: Expert Edition [SlideShare]

Marketing Mad Libs: Expert Edition [SlideShare] | Public Relations & Social Media Insight | Scoop.it

Read what top marketing analysts and experts have to say about the future of marketing.


...With attention spans dwindling and Polar Vortex induced cabin fever setting in, we tried to brainstorm a way that we could make use of the projections and thought leadership of pioneers in our field without an encyclopedia full of content.


Hence, the birth of Marketing Mad Libs: Expert Edition, in which we gave some of our favorite analysts, authors, and all-around awesome marketers the task of finishing a sentence with a prediction or insight. (The shorter and pithier, the better.) Take a look....

Jeff Domansky's insight:

Like Mad Libs? Play along with Hubspot's creative game Marketing Mad Libs: The Expert Edition.

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How HubSpot Measures Social Success

How HubSpot Measures Social Success | Public Relations & Social Media Insight | Scoop.it

There are so many metrics that can be measured in social media, that sometimes it can be overwhelming to narrow it down to something bite-sized, and find a good measure of success. Since social media also touches everything from attracting prospects to delighting customers in the buyer’s journey, figuring out what metrics to report on can be a challenge.


In this post, I will break down the metrics we observe at HubSpot, how we define success, and how we make that decision each month. And the best part: we'll wrap up with how to actually measure those metrics at HubSpot....

Jeff Domansky's insight:

In this post, you'll learn how HubSpot measures social success using Social Inbox. Measure what matters!

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The Anatomy of a Highly Shareable Infographic | HubSpot

The Anatomy of a Highly Shareable Infographic | HubSpot | Public Relations & Social Media Insight | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.


Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 

Jeff Domansky's insight:

Here are six key components to a highly shareable infographics from Ginny Soskey at HubSpot. Plus five free templates to help you create infographics quickly using PowerPoint.

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Jeff Domansky's curator insight, June 9, 2014 7:59 PM

 Here are six key elements to an effective infographic. HubSpot also offers five free templates for quickly creating infographics using PowerPoint. It's surprisingly easy.

Sunil Saxena's curator insight, June 10, 2014 11:14 AM

The web has given a new lease of life to infographics. They are easy to follow, and better than reading a 700-word article. You don't have to be a design editor to make them. Some of the tools being used today are simple, and easy to master. This article gives you an understanding of the elements of an infographic.