Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | Public Relations & Social Media Insight | Scoop.it

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.


Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:

• Keep Up With Your Plus Stream

• Share Content Daily

• Reach Out to Influencers

• Use Google Hangouts

• Use Communities

• Monitor Follower Growth


Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....

Jeff Domansky's insight:

Here's a really practical blueprint to using Google Plus for your social marketing.

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Getplus's curator insight, August 19, 2014 4:58 AM

Inbound marketing et Google plus. Tout est dans la creation et la diffusion de votre contenu via google plus.

Gonzalo Moreno's curator insight, August 19, 2014 5:16 AM

Este año me pongo con Google+... Lo juro!

jaycee.eteamsys's curator insight, August 19, 2014 9:51 AM

It's all about sharing !

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Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers

Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers | Public Relations & Social Media Insight | Scoop.it

Discover how big brands, from cars to candy, are making Google+ work for them by operating like community managers in this post from TopRank Online Marketing.


From cars to candy, big brands are proving that Google+ can be an important part of their digital marketing strategy. There are massive strengths, especially for brick and mortar retailers with both online and physical locations. Those brands that are making Google+ work for them operate more like true community managers.


Social media success doesn’t happen overnight and without effort. For those brands that recognize Google+ represents a social layer of Google overall, it’s a great way to engage fans and promote products, especially, using a multitude of digital content. In fact, that’s what the following brands have in common: the ability to connect visually and viscerally with their fan base...

Jeff Domansky's insight:

Nothing like learning how Google+ adds value from a couple of useful social marketing case studies.

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debbieleven's curator insight, August 28, 2013 4:44 AM

Good insight on what big brands have been doing with Google+

Ali Anani's curator insight, August 29, 2013 12:21 AM
Expand your social network, see how groups form and what they can do for your business
Andy Birkitt's curator insight, August 30, 2013 5:51 AM

Really interesting case studies that show just how you can make Google+ work for your business.

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Why Bloggers Need Google Plus So Badly | Social Media Today

Why Bloggers Need Google Plus So Badly | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Most bloggers simply have no idea what Google+ is all about. They assume that the only social networks they truly need to promote their blogs are Twitter and Facebook. However, this is extremely far from being true.

Jeff Domansky's insight:

Here's some thoughts on why Google Plus counts for bloggers.

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Mick Holloway's curator insight, August 18, 2013 8:51 AM

How Goolge+ helps improve your reach and grow followrs.  Gives a nice overview of the benefits of +1's and comments

Michael Johnson's curator insight, August 18, 2013 8:42 PM

Google Plus is becoming one of the most important assets for anyone with a website, but for those of us with Wordpress powered blogs it is becoming more and more important everyday.

 

Are you using #GooglePlus effectively right now?

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8 Reasons To Consider Marketing With Google+ - Business 2 Community

8 Reasons To Consider Marketing With Google+ - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

So what are the numbers? After just two years the numbers are in and they are compelling, but not many people are aware of the penetration and popularity of Google plus.

- 602 million registered users

- 359 million monthly active users

- according to a GlobalWebIndex study Its active users base grew by 33% from June 2012 through to March 2013.


Marketing is always about fishing where the fish are and Google+ has a lot of fish


8 reasons to consider marketing with Google+


With most marketers comfortable with using Facebook for their primary social media marketing tactics they quite often don’t see the other opportunities. Here are some compelling reasons to register a Google+ plus page to complement your Facebook page, your social media and digital marketing activities....

Jeff Domansky's insight:

The case for Google+ is growing. At the very least you need to integrate it into your social marketing strategies.

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Simple2Technology's comment, July 25, 2013 5:46 PM
definitely need to get more involved in G+, looks interesting
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Why You Can No Longer Afford to Ignore Google Plus for Business

Why You Can No Longer Afford to Ignore Google Plus for Business | Public Relations & Social Media Insight | Scoop.it

Consider that Google Plus is the brainchild of the world’s most powerful search engine. So is it really a good idea to ignore Google Plus for business...

 

Despite all the hoopla that surrounded the new social site when it was first released, many businesses are ignoring Google Plus completely in exchange for increased focus on sites like Facebook and Twitter. While 72 of the world’s largest 100 brands have a Google Plus page, nearly 40 percent of them haven’t posted any content on the site. But when you consider that Google Plus is the brainchild of the world’s most powerful search engine, is it really the brightest strategy to ignore Google Plus for business? Even though it might not be a major traffic driver like Pinterest or other social sites, Google Plus has some incredible benefits....

Jeff Domansky's insight:

Rethinking the value of Google+ for business.
 

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TechinBiz's comment, May 29, 2013 3:59 PM
with its new upgrade its a serious player now..
Randy Hilarski's curator insight, July 30, 2013 12:49 PM

Ignore Google Plus at your Peril.

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Google Plus for Business: 3 Google Plus Tools to Help Your Business

Google Plus for Business: 3 Google Plus Tools to Help Your Business | Public Relations & Social Media Insight | Scoop.it

Google Plus Tools help you to become more efficient and effective with Google plus. If you are using Google plus for business check out this article....

 

Google + is an extremely important platform for anyone that wants to market their business online. It is much more than a social network and within the next 2 years you will have a Google + account whether you like or not as it is the foundation layer for all Google products including search. A couple of months back we covered an article on Google plus tools but we’ve discovered some more useful tools and plugins we want to share. So here are 3 killer tools if you are using Google Plus for Business....

Jeff Domansky's insight:

Google+ tools that business should be using.

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Ji Woong Jang's comment, May 16, 2013 10:33 AM
Thanks Christina ! I got the more idea how to use Google+ well ^^
Christina Lee's curator insight, May 17, 2013 3:31 AM

Good tools to manage you buisness!

Christina Lee's comment, May 17, 2013 3:32 AM
Thank you!
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64 Google+ Content Strategies | Copyblogger

64 Google+ Content Strategies | Copyblogger | Public Relations & Social Media Insight | Scoop.it

Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

 

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....

Jeff Domansky's insight:

Exceptional resource and introduction to Google+. Highly recommended.

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Jeff Domansky's comment, May 11, 2013 8:06 PM
You're welcome Ken. It was an eye opener and great G+ tips. Glad it was helpful.
Two Pens's curator insight, May 12, 2013 11:08 AM

Infographic is a mess but the article info on G+ is excellent with lots of helpful tips. My fave: use recorded Hangouts to interview people in your field. They will be stored on YouTube and can function as informative posts.

Steve Schildwachter's curator insight,