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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Here's a Flipping Awesome Way to Showcase Your Marketing Content

Here's a Flipping Awesome Way to Showcase Your Marketing Content | Public Relations & Social Media Insight | Scoop.it

Even after you've exhausted the usual channels for promoting your content, there's still other ways! Discover how to use FlipBoard to showcase your awesome marketing content.


As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as yourcorporate blog, and other online resources.


As you publish content, you'll want to be sure it gets found in search via SEOand also on social media. However, what if you could publish your own online industry-specific magazine (that's optimized for tablets) to an audience with over 100 million people?


Well, it's easier than you might think. Just use Flipboard.

Jeff Domansky's insight:

Michael Reynolds offers great tips on getting started with Flipboard.

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Flipboard CEO Mike McCue: What If We Remade The Internet?

Flipboard CEO Mike McCue: What If We Remade The Internet? | Public Relations & Social Media Insight | Scoop.it

Mike McCue cringes at the thought of anything on Flipboard being appy. Instead it should be printy. To do that he reinvented the web. Sort of.What if you had to build the Internet a second time around from scratch knowing everything we know today? Knowing that social is really core to what we're doing, knowing that everything is moving to mobile, knowing all of the ups and downs we had about the web and how the web has been monetizing and how journalism has happened on the web. What would you do differently to redo a better version of the web?...

Jeff Domansky's insight:

Very thoughtful post.

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The State of Flipboard and Rise of Mobile Curation | Dashburst

The State of Flipboard and Rise of Mobile Curation | Dashburst | Public Relations & Social Media Insight | Scoop.it

Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines. Readers can now collect and curate the web pages they like into these magazines on Flipboard.

 

Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over!

Jeff Domansky's insight:

The awesome Flipboard app is showcased in this infographic.

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AdriM's curator insight, May 14, 2013 8:36 AM

Another great way to find curated information.

Constance Jones Collier's curator insight, July 17, 2013 5:51 PM

compelling reason to for content curation it brands you .

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Flipboard CEO: The future of the web will look more like print [Updated]

Flipboard CEO Mike McCue is on stage at Techcrunch Disrupt conference right now and he is saying some interesting things about the future of the web and the iPad.

 

“The web will feel a lot different in 5 years. It will feel a lot like print and be monetized differently than it is currently.”...

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How to create your own mobile web magazines with Flipboard | The Apps Magazine Website

How to create your own mobile web magazines with Flipboard | The Apps Magazine Website | Public Relations & Social Media Insight | Scoop.it

When Google announced it was making its popular Google Reader service redundant this summer, it left millions in need of a new way to read and subscribe to their favourite web content. Step forward Flipboard, a digital social magazine that has quickly become an App Store favourite. Now in its second iteration, Flipboard has been boosted by a new personalised magazine creation tool that enables users to create their own custom magazine based on whatever they fancy.


Since its launch, the second version of Flipboard has amassed a further three million users to the service, and has already seen over 500,000 personalised magazines published....

Jeff Domansky's insight:

It's now possible to read and share your favourite news stories in a glossy magazine-like interface using Flipboard 2.0 for iPhone, iPad or Android. This post shows you how to create your own web magazine in six simple steps.

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Amrit Chhetri's comment, August 12, 2013 11:04 AM
Flipboard 2.0 for Android is an amazing Mobile App. You can read all news streams including your Facebook feeds, conversations and posting on Twitter, Google Plus etc and can subscribe more than 10,000 Magazines available for FREE subscription from Flipboard. It leverages an option for creating own Flipboard Magazine by taping the contents from all sources- Facebook, News Feed, RSS, Google Plus and Twitter- available on Flipboard. It also allows to share the Flipboard Magazines and contents to different Social Networks including Twitter. Its user-experience is very smooth and easy. It is also available on Web, iOS, WP and BlackBerry OS.
Deborah Banker's curator insight, August 23, 2013 7:23 AM

Looks like a great class project for older students!

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NBC News Turns Big Flipboard Presence Into Ad Sales | AdWeek

NBC News Turns Big Flipboard Presence Into Ad Sales | AdWeek | Public Relations & Social Media Insight | Scoop.it

About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.

 

Starting today, the news org will be running its first third-party ads, purchased by old friend, General Electric; and NBC News says it is currently talking to other brands about buying in. "We have a lot of readers consuming our content on that platform," Peter Naylor, evp of digital sales for NBCUniversal, told Adweek. "When we looked at our monthly Flipboard users, we realized we had a pretty big opportunity. This is something we are going to study and see how readers go through it."

 

Flipboard lets users aggregate Web and social media content, presenting the items in a magazine-like display on smartphones and tablets. With a swipe of a finger, users literally flip through content from the likes of NBC News and countless other publishing entities. Through September, GE will be running full-page interstitial ads within NBC News' Flipboard pages, which includes 25 new articles a day from NBCNews.com, Today.com and CNBC.com.

 

When viewers click through GE's ads, they are driven to the multinational conglomerate's so-called magazine on the app—specifically to a section dedicated to innovation. These ads will effectively highlight the newest content from the GE magazine, using feeds from the brand's blogs, such as Txchnologist....

Jeff Domansky's insight:

How NBC is monetizing its Flipboard magazine.

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Flipboard: 100,000 User-Generated Magazines in First 24 Hours

Flipboard: 100,000 User-Generated Magazines in First 24 Hours | Public Relations & Social Media Insight | Scoop.it

Flipboard reveals some stats about its new magazine creation tool. On Tuesday, Flipboard released version 2.0 of its iOS app, allowing its more than 50 million registered users to create their own magazines for the first time.

 

In the first 24 hours after launch, more than 100,000 magazines were created, Paul Katz, Flipboard's partner of strategy and development, revealed on stage at a Magazine Publisher Association conference in New York Thursday. The statistic doesn't necessarily mean that users love the magazine-making feature, but it does indicate they're interested in it.

 

Reviews of the new version in the iTunes Store have been generally positive, though some users have complained that it makes the app too "convoluted," or that it takes too many steps to create a magazine...

Jeff Domansky's insight:

Flipboard keeps innovating.

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