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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans | Public Relations & Social Media Insight | Scoop.it

Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather installed a "drinkable billboard" that shoots soda through a massive straw into a public drinking fountain.


The 23,000-pound novelty is in White River State Park in Indianapolis, where the games are taking place. Coke Zero flows through 4,500 feet of straw to spell out "Taste It." Then the liquid travels from the bottom of the billboard to a sampling area with six fountain spouts where people can taste the soda....

Jeff Domansky's insight:

Epic creativity!

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How to Pull Off Coca-Cola Marketing on a Diet Coke Budget

How to Pull Off Coca-Cola Marketing on a Diet Coke Budget | Public Relations & Social Media Insight | Scoop.it

Yesterday, the architect behind Coca-Cola's content strategy, Jonathan Mildenhall, took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes.


Why? Because he told an epic series of stories. And he told these stories, by sharing stories, in order to teach how to tell stories. (Whoa, meta, right?)


But when all was said and done, after Mildenhall delivered his keynote, the same questions we hear time and time again came up."How do I create that kind of content without Coca-Cola's budget?"...

Jeff Domansky's insight:

Learn what makes Coke's content so amazing, and how you can replicate it without their massive budget.

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Ade Omomo's curator insight, October 30, 2013 1:50 AM

Hubsopot is one of my favorite sites. In this article they discuss what was the motivation behind the marketing campaigns and then elaborate on how anyone could use a similar strategy.

Seung Ha's curator insight, August 5, 2014 11:01 PM

This article tells us how efficiently conducted marketing in regards to creating a campaign for Diet Coke (Branding).