How to Pull Off Coca-Cola Marketing on a Diet Coke Budget | Public Relations & Social Media Insight | Scoop.it

Yesterday, the architect behind Coca-Cola's content strategy, Jonathan Mildenhall, took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes.


Why? Because he told an epic series of stories. And he told these stories, by sharing stories, in order to teach how to tell stories. (Whoa, meta, right?)


But when all was said and done, after Mildenhall delivered his keynote, the same questions we hear time and time again came up."How do I create that kind of content without Coca-Cola's budget?"...