Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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6 Ways to Create a Personalized Experience on your Website

6 Ways to Create a Personalized Experience on your Website | Public Relations & Social Marketing Insight | Scoop.it

This comes as no surprise, but consumers want a more personalized web experience. Of course, you have to do it correctly.


A study by Accenture found that nearly 60% of consumers want real-time promotions and offers, but “only 20 percent want retailers to know their current location and only 14 percent want to share their browsing history....

Jeff Domansky's insight:

Consumers want a more personalized web experience. Of course, you have to do it correctly. Here are 6 tips on how to offer the best personalize experience.

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Argos Case Study: Mapping The Consumer Journey To Purchase

Argos Case Study: Mapping The Consumer Journey To Purchase | Public Relations & Social Marketing Insight | Scoop.it

Consumers today conduct a great deal of research about the products they are buying and brands are being asked to fulfill a multitude of informational needs.


Argos, a UK-based consumer goods and ecommerce retailer, is exceptional in that they maintain an active presence operating across a large range of touchpoints, both digitally and via traditional media. This case study takes a close look at how Argos reaches, influences, and engages consumers as they go through their purchase journeys....

Jeff Domansky's insight:

In-depth case study looks at Argos consumers' online purchase journey.

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Digital Body Language of eCommerce Shoppers | Infographic

Digital Body Language of eCommerce Shoppers | Infographic | Public Relations & Social Marketing Insight | Scoop.it

There are no sales guys and zero face time with the customer. Hence, no scope to study buying signals. However, customers still reveal a lot through their ‘digital’ body language – browsing, clicking, scrolling, filtering, etc.Identifying a pattern in their behavior, and leveraging it is not an uphill task. In fact, there are some specific kinds of online visitors any ecommerce website usually gets. The infographic below will describe you various visitors that as an ecommerce store you will receive. Plus, their digital body language, their whole journey of shopping....

Jeff Domansky's insight:

Seeing digital buyers' footprints.

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the 6 worst pieces of promotion advice for artists, and the real solutions.

the 6 worst pieces of promotion advice for artists, and the real solutions. | Public Relations & Social Marketing Insight | Scoop.it

After countless suggestions of sites to use for promotion, I'm starting to realize that several things do not help at all. 6 online marketing and selling tips for artists....

Jeff Domansky's insight:

Heartfelt advice artists or any marketer can use.

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