Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Tools That New Businesses Can Use to Target the Best Keywords

7 Tools That New Businesses Can Use to Target the Best Keywords | Public Relations & Social Marketing Insight | Scoop.it

Like most, you probably have a general idea of your primary keywords. For example, if you provide web design services in Denver, obvious keyword choices include: Denver website design, Denver website design companies and the like.

 

But, you don’t want to stop there. There are two other things that you need to do:

- Make a list of long-tail keywords to target, when creating blog posts and other content.

- Learn more about your competition, including their target keywords.

 

With that in mind, let’s review seven tools that you can use to find the best keywords for your business....

Jeff Domansky's insight:

Great advice on SEO tools from Neil Patel.

Jeff Domansky's curator insight, September 18, 2016 10:06 AM

Great advice on SEO tools from Neil Patel.

JoomlaUX's curator insight, September 20, 2016 5:33 AM
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5 Tools HubSpot Customers are Using for Keyword Research

5 Tools HubSpot Customers are Using for Keyword Research | Public Relations & Social Marketing Insight | Scoop.it

As a Customer Training Specialist at HubSpot, I’ve had the pleasure of meeting hundreds of our customers in person. One thing that makes my job so interesting is that I’m always learning about new and exciting tools HubSpot customers are using when it comes to inbound marketing. Some of my favorites have come from our discussions around keyword research.

There are many tools out there to do keyword research. At times it can seem overwhelming to decide which one is right for your business. Most of the tools customers have shared with me fall into two categories: keyword generators and keyword analytics tools. Here are some of my favorites....

Jeff Domansky's insight:

HubSpot shares five useful tools for keyword research

Jeff Domansky's curator insight, May 10, 2016 9:34 PM

HubSpot shares five useful tools for keyword research.

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5 Modern Keyword Research Methods to Uncover Hidden Gems

5 Modern Keyword Research Methods to Uncover Hidden Gems | Public Relations & Social Marketing Insight | Scoop.it

The good news is that the keyword planner only shows a very small portion of keywords you can target.


If you can find “hidden” keywords that have a decent search volume, but less competition, your organic search traffic will grow rapidly.


I’m going to walk you through 5 modern keyword research methods that you can use to uncover keywords that haven’t been targeted by hundreds or thousands of your competitors. ...

Jeff Domansky's insight:

All content campaigns begin with the same thing: keyword research. Neil Patel shows how to do keyword research quickly and effectively.

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Conquer Keyword Research with These 10 Tools

Conquer Keyword Research with These 10 Tools | Public Relations & Social Marketing Insight | Scoop.it

Is it really that important? Believe it or not, I speak with people all the time who never conduct keyword research. They don’t see the point in doing so and there are many reasons for this:


- They already know their two or three primary keywords.


- They don’t believe in the power of long-tail keywords.


- They are under the impression that it costs too much time and money.


If you continually utter these excuses, you’ll never conduct keyword research in the appropriate manner. Subsequently, your website will never reach its full potential.


In this post, I hope to show just how simple it can be to conquer keyword research. More specifically, I’m going to discuss 10 tools that can help you reach your goals....

Jeff Domansky's insight:

Valuable list of keyword tools from Neil Patel.

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How to Use Keywords Throughout Your Marketing Strategy - Moz

How to Use Keywords Throughout Your Marketing Strategy - Moz | Public Relations & Social Marketing Insight | Scoop.it

Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.ow do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience.


In this post, I'm going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy....

Jeff Domansky's insight:

Kristi Hines offers an excellent primer on keywords and how to get impact right across your social media marketing program. Recommended reading. 10/10

Bruce Hopkins's curator insight, September 15, 2015 11:23 AM

I never really considered using keywords in your social media profiles, but it does make perfect sense.

Patricia Guzmán Aponte's curator insight, September 15, 2015 9:45 PM

#keyword tips #SEO tips

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Keyword Tool: 750 Google Keyword Suggestions for Free

Keyword Tool: 750 Google Keyword Suggestions for Free | Public Relations & Social Marketing Insight | Scoop.it

KeywordTool.io is the best FREE alternative to Google Keyword Planner and Ubersuggest. It uses Google's autocomplete feature to get over 750 long-tail keywords fo=r any given query .


Are you a business owner, online marketer or content creator? You would definitely need to grab people's attention in order to make them click on your ads or even read your content. For that, you will have to first understand what your potential customers or readers are actually searching for.


Every search is an expression of people's needs, wants, interests and desires. Imagine how your business would benefit if you could analyse these search terms that are related to your business domain and customise your product to serve the actual needs of your customers....

Jeff Domansky's insight:

Are you blogging or doing content marketing? Try KeywordTool. You'll be impressed.

David Westwood's comment, November 25, 2014 2:35 AM
I like sg.serpstat.com which is very similar to keywordtool. I use it for title suggestion having the "Only questions" option. It's free and simple.