Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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8 Psychological Triggers to Optimize Your Pricing Page

8 Psychological Triggers to Optimize Your Pricing Page | Public Relations & Social Marketing Insight | Scoop.it

Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design.

Since emotions and psychological triggers influence purchasing behavior, and since consumers depend on products and services to fulfill emotional needs in their lives, pricing pages should meet those needs.

The way things are presented to people affects their decision-making. In this post, we’ll take a look at psychological triggers that influence purchasing behavior. We’ll also go over how to incorporate the triggers into pricing pages.

1. Decoy Effect
According to the decoy effect, consumers have a hard time making up their minds. So, when they are given two options, they tend to prefer the first option because it looks better, even though both options could be exactly the same.

People have a noticeable change in preference according to the way choices are presented. Sometimes, using a third option helps to guide them toward a specific choice. Considering the decoy effect, make sure you offer pricing plans that lead customers to purchase the plan you want them to purchase.

Let’s take a look at The Economist’s famous pricing page to better understand how to incorporate the decoy effect into your pricing page design. The first plan costs $59 for the online version only, the second plan costs $125 for the print version only, and the third plan costs $125 for both print and online versions...

Jeff Domansky's insight:

Pricing pages are critical to conversion. Here's how to make the most of your social marketing and get more sales.

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Homeless Man Runs International Business From His Car

Homeless Man Runs International Business From His Car | Public Relations & Social Marketing Insight | Scoop.it

OMooch has been living out of his car since the autumn of 2010. He has a full-time security job and a gym membership at a 24 hour fitness club. He uses public Wi-fi to work on client’s projects and he says he’s never “…been happier or more successful…” in his life. Mooch is homeless.


Mooch, obviously, is not his real name. Neither is it a derogatory term placed on him by society. It is a street moniker he chose himself. Some people say that Mooch is homeless by choice. That’s a statement that upsets him because he feels it labels his situation. When he couldn’t pay his rent at his apartment in California, Mooch moved in with his dad. Originally, the agreement was that Mooch would live with his father rent-free. Mooch would just have to buy his own groceries.....

Jeff Domansky's insight:

A strange story if true but would you want to be buying from a business using open access wifi? Also the reporter fails to determine how much income the man actually makes.

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40 Awesome Case Studies for Bloggers and Internet Marketers

40 Awesome Case Studies for Bloggers and Internet Marketers | Public Relations & Social Marketing Insight | Scoop.it

One of the biggest challenges in internet marketing is knowing where to focus and how to use your available time, effort, and money for maximum impact. There are countless different ways that you can go about making money online or promoting your website or blog.


The problem is that there are so many possibilities and ideas that most people tend to bounce from one to the next before ever having success. In order to succeed you’ll need to focus long enough to put in the necessary effort and time for any approach to work.


What I love about detailed case studies is that you can see the steps taken by someone else, and what they were able to achieve with their approach....

Jeff Domansky's insight:

Apart from couple of IM hype cases these case studies are very useful for social marketing, marketing and PR pros.

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