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Clients are the vehicle by which our work is put to use. So why do some of us view them with contempt?
Recommending avoiding terms like "fire your customer" is good advice. But why do we talk like this? It's more than just frustration with difficult clients, or those who are a little slow to catch on to our brilliant ideas, or ones that keep demanding better service and lower prices.
The "fire the customer!" mindset is a symptom of contempt for clients. The term "contempt" might sound shocking. We love our clients, don't we? They pay the bills. They refer us to others. They are the vehicle by which our work is put to use. Yet this dismissive attitude toward clients is surprisingly pervasive. If you listen carefully, you will hear it from others, and perhaps even, on occasion, from yourself. Do you find yourself thinking any of the following?...
This post will get you thinking about client relationships... but you may still feel like firing a client regardless.