Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Katie Couric: What the Hell Are You Doing at Yahoo?

Katie Couric: What the Hell Are You Doing at Yahoo? | Public Relations & Social Marketing Insight | Scoop.it

It's 2013, and David Karp, David Pogue, and Katie Couric are now coworkers. Think about that. They're not sharing a stage at some boring conference or wacky variety show: they're part of the same baffling mission, and emblematic of just how confused and irrelevant Yahoo! has made itself.


Or more properly, how confused Marissa Mayer has made Yahoo! on her behalf. Since her tenure as CEO and Vogue fodder began, she's made it impossible to say what it actually is Yahoo! does....

Jeff Domansky's insight:

HUH? A Yahoo mystery or a brilliant move?

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Yahoo's Marissa Mayer: Hail to the Chief - Magazine

Yahoo's Marissa Mayer: Hail to the Chief - Magazine | Public Relations & Social Marketing Insight | Scoop.it

As she works to reverse the fortunes of a failing Silicon Valley giant, Yahoo’s Marissa Mayer has fueled a national debate about the office life, motherhood, and what it takes to be the CEO of the moment.


“I really like even numbers, and I like heavily divisible numbers. Twelve is my lucky number—I just love how divisible it is. I don’t like odd numbers, and I really don’t like primes. When I turned 37, I put on a strong face, but I was not looking forward to 37. But 37 turned out to be a pretty amazing year. Especially considering that 36 is divisible by twelve!”


A few things may strike you while listening to Marissa Mayer deliver this riff, prompted by a question about how her life has changed since her son, Macallister, was born last fall. The first is that she’s not kidding about being a geek. Mayer talks about numbers as if they were people, refers casually to x- and y-axes, and drops terms like stochastic factor (it means a random distribution) in conversation. On business issues, she speaks awkwardly, piling as many likes into a sentence as Alicia Silverstone in Clueless. But when she gets on to technology, she turns effortlessly articulate.....

Jeff Domansky's insight:

Different, and stylish, profile of Silicon Valley's new Ms Big. It appears that the substance may be there as well as the style.

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