Maximizing Video SEO: Tips and Tricks You Should Know Every time Google updates its search algorithm, things seem to change for your site’s SEO.
Every time Google updates its search algorithm, things seem to change for your site’s SEO. Last fall there was Panda, now there’s Penguin, and while many of the changes are minor, some of them represent major departures from the way you thought search worked.
With Penguin, it’s been widely touted as a way to improve search for high-quality sites. Panda was seen to boost online video, and Penguin hasn’t changed that. This means that since October 2011, videos and sites that host videos show up higher in the search rankings. Whether you are involved with B2B or B2C marketing, there are a few ways you can tap into this major shift in search....
[Really useful tips from Tom Bishop - JD] 
In this week’s episode of “Inside the Mind“, we’re going to DESTROY IMAGES- BWAHAHAHAHA!
Hey What’s Up Guys, Welcome to Inside The Mind Where We Talk About Online Marketing Strategy, What It is, Why It’s important And Why You Should Care.
This week we’re going to talk about standing out using new media formats which means we’re going to destroy all images....
[Thought-provoking post; fun read from Tommy Walker - JD] 
A yet-to-be-launched tool called Meograph promises to let you easily “create, playback and share beautiful stories in the context of when and where.” It’s a tool that’s still in pre-beta, but journalists and news organizations can get priority access for an invite.
Meograph released a demo of what the tool can do, using the fictional KVWM San Diego TV station as an example use case. Based on the examples, I wouldn’t yet call the resulting product “beautiful,” but the storytelling format is a compelling mishmash: timeline + audio + Google Maps + images + video+ hyperlinks (for adding more context and linking to stories).... 
The Times-Picayune announced that it will only publish in print three days a week. Legal notices must be published in a daily newspaper.
[Interesting to ponder this and other changes ahead for newspapers - JD] 
LinkedIn claims there are almost 2.5 million companies that have company pages on their site, yet when I ask the question (which I did to eight different audiences this past week), “Does your company have a LinkedIn company page,” I get a positive response from about 25 percent of the audience.
I just don’t get it, so I am going to stop trying to figure out how the math works (or doesn’t work) and share ten reasons why I feel you should take advantage of this great LinkedIn feature.... 
Many brands see social media as just another megaphone to blast their marketing campaigns and news releases at their customers and prospects. Then they give up because no one seems to care. Why do they fail? These jabberjaws never stopped to listen.
[This Radian6 guide to social media monitoring is a superb resource for PR, social media and marketing pros - JD] 
Do you have a favorite writer? Are you looking for another one? Visit our Writers page to discover Most Read, Featured, and Up & Coming Writers. Or visit your favorite authors’ own pages, where our editors have hand-picked the very best stories for you to enjoy. Read on for notable stories from our favorite authors....
[Awesome reading, story suggestions from Byliner. Just in time for the long weekend - JD] 
I like to compare content marketing to cinnamon rolls.
...You can make plain, generic cinnamon rolls with just a few basic ingredients; but it isn’t likely anyone will ask for seconds. However, if you make truly unique cinnamon rolls with high quality ingredients, superior spices and flavorings, and with a truly amazing frosting artfully drizzled over the top – people with come back and ask for more.
And, just as missing or inferior ingredients in your cinnamon rolls will limit demand for them, missing ingredients in your content marketing will hold you back.... 
In order to benefit from digital media and the disruption created by the social web, content companies and publishers have to think differently about what they do: it's not content, it's information, John Borthwick of Betaworks told attendees at paidContent 2012... 
Dan Rather says public relations should be for public interest...
Dan Rather urged PR professionals to recommit to working on behalf of the public’s best interest.
When public relations operates at its best, it is helping more than a client or corporation — it is helping the general public, said Rather, the keynote speaker during the PRSA New York Chapter’s 25th annual Big Apple Awards last night.... 
This piece was written by Raymond Morin posted on Intelegia
In Raymond's previous post, “Influence On Social Media: Finding, Creating and Sharing The Best Content”, he says that the main challenge for professionals and companies on social media will be to position themselves as an industry leaders.
Excerpt:
"These 10 steps are a part my daily routine. As I mentioned before, this is the approach that I user and the goals that I set myself.
**Every professional must determine their own sources of content, according to his or her expectations and those of their audience.
**Above all, he or she must make lists that will guide him or her throughout search for great content.
Here are some highlights from this piece: In the article Raymond goes into detail and shares his process and how he uses these sources
10 Sources of Content To Enhance A Social Media Presence
1. Newsletter Subscriptions (email) media sources (i.e., Radio / TV / Print).
2. Traditional Media (Newspapers, radio and television)
3. News Feeds From Social Networks (Facebook, Twitter, Google Plus)
4. Publication Tools (Articles selected through lists of influencers)
5. File Sharing Platforms (Images / Graphics)
6. File Sharing Platforms (Videos / Podcasts)
7. Bookmarking Sites
8. Platforms For Content Aggregation
9. Newsgroups (Facebook, LinkedIn, Google +)
10. Blogs of Influencers
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://links.visibli.com/share/pLxK8D] Via janlgordon 
There are just so many social sharing buttons these days, and content marketing is more important than ever.
**As a user, it has created a moment of decision of choosing which channel to share a particular news story, or cute video.
**The goal is to have as many network peers see the content, enjoy it, and re-share.
**There’s no shame in admitting gratification in people liking something you share.
**As a Marketer, its important to help users make this decision easily, and also ensure that your content is shared with the appropriate audience on the right channels.
**Your mileage may vary, but this is a very useful one-stop resource for brands looking to get the biggest bang from their social sharing buttons.
**Just remember: when it comes to user options, less is always more.
**Pick the best three or four buttons for your site and leave it at that.
This Infographic by The Search Agents - http://bit.ly/KBCg9O , takes a closer look at the different social sharing buttons, how they work, who their target audience is and the kinds of content that will be most effective when shared via these tools.
Download / Embed: http://bit.ly/KBCs9j ;
Selected by maxOz and Jan Gordon covering "Content Curation, Social Business and Beyond" Via maxOz, janlgordon The USDA put in some solid crisis management work to convince consumers beef was safe after discovering more cows tainted with BSE.
US Government agencies are finally embracing crisis management, with organizations from the military to FEMA and more engaging stakeholders in honest and open communication. Today’s story comes from the USDA, whose deft handling of the most recent incident of BSE (aka Mad Cow Disease) detection in US cattle resulted in a crisis management success. Here’s a summary of how things went down... |
One brand has taken note of social media’s love of funny images and incorporated a popular internet meme into their own marketing strategy.
[Creative maybe. But does it sell? JD] 
Just a few months ago Pinterest was the new kid on the block, but now it is firmly the number three social network in the world.
Since January 1st the number of users who visit Pinterest daily has grown by 145%. This is great news for marketers as Pinterest is proving to be highly effective for converting sales and driving traffic to websites.
The New Orleans Times-Picayune, a fixture in the Big Easy since 1837, will slash its staff and production schedule, going from 7 to 3 days a week beginning...
[Another large city will no longer have a daily newspaper. Ironically, the NewspaperDeathWatch.com website is thriving - JD] 
In a discussion about his use of Twitter as a reporting tool, NPR strategist Andy Carvin made some interesting points about the value of crowdsourced journalism -- including the importance of being transparent about the process, and the virtues of being human.... There are so many technical aspects of your social media crisis plan that need to be executed quickly and efficiently in a crisis.
There’s so much stress involved in a social media crisis, that you don’t need to add more to the list by being caught unprepared and unequipped.
The following is a checklist with basic but likely tech savvy and developing skills that more than one person on your team should be equipped with.... 
Part of the content marketer’s job is to champion the value that content has on the bottom line of any business, and explain its benefits in a clear, compelling way in order to get the sign-off and budget necessary to move projects through the execution.
If you’ve ever found this to be a challenge, you’re not alone. The content experts who work with the CMI Consultants program have all been there. Here, they share a few tips to help you make the case to the C-suite — so your business can start reaping the rewards of deeper audience engagement....
[Just a terrific resource when you need ideas and an explanation for content marketing - JD] 
41 Multi-Layered Artworks - These multi-layered artworks take ordinary flat surfaces and transform them into extraordinary deep masterpieces....
[Nothing like some creative with your coffee - JD] 
The Internet is brimming with new content curation tools -- search tools that make discovering great content fast and easy. Try using a mix of the following...
[Several new-to-me curation tools worth trying - JD] 
Each time we’re in the midst of hashing out some new press materials for a client we get talking about boilerplates. Do reporters even read them? Somewhere in a press release, we have already stated what the company does – no sense in repeating it. It seems more logical to have one or two sentences, the website, Twitter, FB and other contact info – 400 words is too many for a news release, let alone the boilerplate. Let’s keep it to 100 words or less, best under 50 words.... 
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers.... 
...Curating content done properly, IMO has its positives. I do it here on iblogzone, via my weekly speedlinks (weekly roundups). With so much information out there, this is one method where users are starting to see its advantages, due to its objective of “finding the best content about a certain topic”, combining them together, and letting like minded people to know about them. Really great to filter out the noise, and useless content....
Did you notice the words, meaningful, great information and credit your sources? That’s the essence of being a great content curator and nothing else....
[Useful article and great summary of seven free content curation tools - JD ] Pete Codella shares an excellent presentation on Pinterest, how to use it, why it makes business sense. Well worth reading for those content marketers looking for a brand new tool to use. [JD] |
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