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‘I Love This Business’: Douglas K. Spong’s PR Passion

‘I Love This Business’: Douglas K. Spong’s PR Passion | Public relations in the digital age | Scoop.it
A Conversation with PRSA’s 2013 Gold Anvil Recipient
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Brands Reality Check Predictions for Media in 2014 - Digiday

It's almost time to say goodbye to 2013, and that of course means saying hello to a whole roster of digital media trend predictions for the new year.
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Big Idea 2014: The Distinction Between Media and Tech Crumbles

Big Idea 2014: The Distinction Between Media and Tech Crumbles | Public relations in the digital age | Scoop.it
This post is part of a series in which LinkedIn Influencers pick one big idea that will shape 2014. See all the ideas here.What will define media and technology in 2014? The end of defining labels.
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Coca-Cola digital chief: 'Kill the press release'

Coca-Cola digital chief: 'Kill the press release' | Public relations in the digital age | Scoop.it
By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page.
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The Explosion of Mobile Audiences and What it Means for Public Relations

The Explosion of Mobile Audiences and What it Means for Public Relations | Public relations in the digital age | Scoop.it
Just as the advent of the Internet browser and email challenged PR practitioners 20 years ago, today PR pros must also quickly adapt to and embrace the changes that mobile has in store — many of which are still evolving.
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Stop Complaining about Your PR Firm. Here’s How the Media Works — on startups — Medium

Stop Complaining about Your PR Firm. Here’s How the Media Works — on startups — Medium | Public relations in the digital age | Scoop.it
“Journalists are biased.” “Our PR firm just doesn’t ‘get’ our message.”
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4 Ways Bloggers Differ From Reporters

4 Ways Bloggers Differ From Reporters | Public relations in the digital age | Scoop.it
Remember that bloggers' influence is derived from their own ability and moxie, whereas journalists' influence is in large measure derived via the outlet they represent.
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A Day in the Life of Planned Parenthood's Digital-Advocacy Staff

A Day in the Life of Planned Parenthood's Digital-Advocacy Staff | Public relations in the digital age | Scoop.it
The group posts a feature on its blog, Facebook, and Twitter each day highlighting legislation and political activities that affect women's health issues.
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Which Media Will Have Maximum Impact This Holiday Season? | Social Media Today

Which Media Will Have Maximum Impact This Holiday Season? | Social Media Today | Public relations in the digital age | Scoop.it
It’s that time of the year again, when shoppers are active. Advertising spend is correspondingly crazy, meaning efficiency is paramount.
Bilen Mesfin Packwood's insight:

Print is important in South and West.

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10 Tips for how PR pros should be using social media | Cision

10 Tips for how PR pros should be using social media | Cision | Public relations in the digital age | Scoop.it
Tips from journalists at Columbia University, The New York Times, USA Today and more!
Bilen Mesfin Packwood's insight:

"Every PR person should be a 'tradigital' PR person, meaning you understand all the values of traditional PR, but you know how to interact, connect and share."

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Carly Ethier's curator insight, November 7, 2013 11:52 PM

Great tip for pr pros who are just getting into social media. I feel that social media will play a huge role in furture pr

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How to Create, Market and Manage Your Digital Brand

How to Create, Market and Manage Your Digital Brand | Public relations in the digital age | Scoop.it
The challenge today is to become visible in a world of online noise, torrents of information and global web competition.
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Engagement for Your Cause: Earned Media in the Digital Age

Engagement for Your Cause: Earned Media in the Digital Age | Public relations in the digital age | Scoop.it
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3 Actions To Build Your Audience—And Revenue (Part 2)

3 Actions To Build Your Audience—And Revenue (Part 2) | Public relations in the digital age | Scoop.it
Last week, I gave you some tips to make sure that your “billboard”—your website—is not only current, but compelling and, well, YOU. Done? Once you’
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Brian Solis on the Future of Public Relations

Brian Solis on the Future of Public Relations | Public relations in the digital age | Scoop.it
Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning.
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Brian Solis on the Future of Public Relations

Brian Solis on the Future of Public Relations | Public relations in the digital age | Scoop.it
Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning.
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Commentary: Marketing in the digital age

Commentary: Marketing in the digital age | Public relations in the digital age | Scoop.it
(EDITOR'S NOTE: In this guest opinion, Andrew Reid, president of marketing consultant Vision Critical, explains what businesses must do to keep customers happy in the digital age.) VANCOUVER -- Marketing has...
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Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014

Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014 | Public relations in the digital age | Scoop.it
The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing ...
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Seth's Blog: Evoking online trust

Seth's Blog: Evoking online trust | Public relations in the digital age | Scoop.it
Interactions rarely happen with people we don't trust. How is it that someone sees your website or your social media presence or your email and decides to interact? The decision to interact happens before someone actually listens to what you...
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The 10 most trusted forms of promotion

The 10 most trusted forms of promotion | Public relations in the digital age | Scoop.it
Word-of-mouth and content marketing rank well above traditional ads, though the method you choose depends on your target audience.
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10 Things You Should Not Ignore In Your Digital Marketing Strategy - Jeffbullas's Blog

10 Things You Should Not Ignore In Your Digital Marketing Strategy - Jeffbullas's Blog | Public relations in the digital age | Scoop.it
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Content Loop powered by Capgemini | The Top 7 Technology Trends That Will Dominate 2014

Content Loop powered by Capgemini | The Top 7 Technology Trends That Will Dominate 2014 | Public relations in the digital age | Scoop.it
Strap yourself in, it’s going to be a wild ride. In considering the changes we’ve seen in technology over the past year, I’m bracing myself for unpreceden
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Keeping Up with Mobile: A Game-Changing Strategy

Keeping Up with Mobile:  A Game-Changing Strategy | Public relations in the digital age | Scoop.it
Mobile technology has changed the way we live and how we get information.
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Is Your Story Newsworthy?

Is Your Story Newsworthy? | Public relations in the digital age | Scoop.it
Getting strategic media coverage has tremendous benefits for good causes. It can help raise the visibility of an issue or a program, reach and attract donors and other supporters, and support polic...
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The Future of Marketing Has Little To Do With Marketing - Brian Solis

The Future of Marketing Has Little To Do With Marketing - Brian Solis | Public relations in the digital age | Scoop.it
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Janine Lloyd's curator insight, November 27, 2013 2:05 AM

Fabulous insights. Brian is so right  when he says "This is about putting the public back in public relations and social in social media and that has nothing to do with tools or technology we overly celebrate today."