Digital Communications And Public Relations In the 21st Century
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Digital Communications And Public Relations In the 21st Century
Where Martinis Have Been Replaced By The New Elixir: Mission Control Centers
Curated by Anneliz Hannan
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What PR salaries look like in 2016

What PR salaries look like in 2016 | Digital Communications And Public Relations In the 21st Century | Scoop.it
Curious how your salary compares to those of other PR pros? Read on.
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Trust and Innovation - 2015 Trust Barometer

Trust and Innovation - 2015 Trust Barometer | Digital Communications And Public Relations In the 21st Century | Scoop.it
Our 2015 Edelman Trust Barometer found that countries with higher trust levels overall also show a greater willingness to trust new business innovations.
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The State of the Press Release in 2015

The State of the Press Release in 2015 | Digital Communications And Public Relations In the 21st Century | Scoop.it
Find out the best and worst times to post a press release, and why maybe posting that press release at all may not be the best decision.
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State of the News Media 2015

State of the News Media 2015 | Digital Communications And Public Relations In the 21st Century | Scoop.it
As the U.S. news industry faces a new mobile reality, how is it faring? From broadcast to print to ethnic and more, this year’s annual report on the state of the news media takes stock.
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PR Pros Must Embrace the PESO Model

PR Pros Must Embrace the PESO Model | Digital Communications And Public Relations In the 21st Century | Scoop.it
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use it, what to measure, and more.
Anneliz Hannan's insight:

No matter the currency, the integrated PESO model is always interchangeable ;)

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Google's Decided Press Releases are Definitely News

Google's Decided Press Releases are Definitely News | Digital Communications And Public Relations In the 21st Century | Scoop.it
The way Google selects what appears in the "In the news" section of its search results has changed to allow company statements to join genuine media reports
Anneliz Hannan's insight:

Stay tuned, you never know whether Google is freezing you out or having a melt down in their rigorous algorithms.

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Media Relations Done Well: Ten Ways to Personalize

Media Relations Done Well: Ten Ways to Personalize | Digital Communications And Public Relations In the 21st Century | Scoop.it
Media relations is not rocket science. In fact, it's just building relationships with human beings. But it takes time. Gini Dietrich has tips to do it well.
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The Ultimate Guide to Media Interviews

The Ultimate Guide to Media Interviews | Digital Communications And Public Relations In the 21st Century | Scoop.it
Media interviews are a beast unto their own. This is the ultimate guide to help you prepare, conduct, and follow-up with each opportunity.
Anneliz Hannan's insight:

Great tips on transparency and conduct in media interviews

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The Future of Digital is Integrated - Lee Odden at PRSAICON 2014

Presentation by Lee Odden, CEO of TopRank Online Marketing on The Future of Digital PR is Integrated - How to win hearts, minds and wallets with integrated mar…
Anneliz Hannan's insight:

Terrific slides on his Lee's presentation. Don't miss slide #10, it's the cat's meow or at least has the NYT by the tail ;)

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How to Write a Compelling Headline

How to Write a Compelling Headline | Digital Communications And Public Relations In the 21st Century | Scoop.it
To write a compelling headline, you have to be both creative and strategic. We tackle a checklist of things to consider for a client and share it here.
Anneliz Hannan's insight:

Excellent tips and tutorial on writing compelling headlines with keywords and Google worthy.

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Content Curation: The Art of a Curated Post | Content Marketing Forum

Content Curation: The Art of a Curated Post | Content Marketing Forum | Digital Communications And Public Relations In the 21st Century | Scoop.it

What should a curated post look like? How much of the original article should I include? How do I align this content with my own content?


To help answer some of these questions and outline the anatomy of curated piece of content, we have created “The Art of a Curated Post.” Just like a painting, a good curated post is not complete without all of the necessary elements. Follow along as this curator — let’s call her Claire — paints the perfect post....


Via Jeff Domansky
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Jeff Domansky's comment, October 10, 2014 6:27 PM
You're welcome Karen, I agree it's a useful depiction of curation.
Alexandre Rispal's curator insight, October 11, 2014 1:55 PM

#Curation #what you  should do #social media #rules

Miguel Damiani's curator insight, October 12, 2014 1:17 PM

Muy interesantes secretos para aprender a curar un artículo. Hay que tenerlos en cuenta

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Infographic: Everything PR Pros Need to Know About Facebook Ads

Infographic: Everything PR Pros Need to Know About Facebook Ads | Digital Communications And Public Relations In the 21st Century | Scoop.it
When Facebook's ad landscape became crowded, the social network overhauled its system. See an infographic that shows PR pros everything they need to know.
Anneliz Hannan's insight:

If it's in the details, this infographic has it!

 

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“You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release

“You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release | Digital Communications And Public Relations In the 21st Century | Scoop.it
A newly released study by communications firm Greentarget finds that reporters and editors still value press releases, but they want releases that are succinct, direct and stripped of bells and whistles. Give journalists contact information, pertinent details, a clear angle and authentic quotes and they will pay attention. Among the key findings: More than a third of the journalists get story ideas from press releases. And 88 percent say they find value in those releases. Journalists are still looking to press releases for quotes—but want them to be genuine and substantive.
Anneliz Hannan's insight:

Invert the pyramid and be relevant to journalists audiences.

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10 Publishers Account For Half Of All Online News

10 Publishers Account For Half Of All Online News | Digital Communications And Public Relations In the 21st Century | Scoop.it
10 Publishers Account For Half Of All Online News - 01/29/2016
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Newsonomics: Setting the News Table for 2016

Newsonomics: Setting the News Table for 2016 | Digital Communications And Public Relations In the 21st Century | Scoop.it

How can we set the table for 2016?

Advertising woes continue — deepen, actually. Whole new forms of storytelling open up and go mainstream more quickly. Virtual reality joins the harsher realities. Hundreds of millions in new investment develops alongside an equally strong belief that legacy media decline can be managed profitably.

The business of news remains a business like no other. On the other end of all the business machinations, fascinating as they can be, are the readers. They are veteran and young, mobile and stay-at-home, all trying to make sense of a wider world in paroxysms of change. It is their news diet — one that has consequences, especially in election years like 2016 in the U.S. — that matters most.

Let’s use that metaphor to start the year and preview what’s on the menu for the business of news in 2016....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 8, 2016 11:50 PM

Newsonomics looks ahead at what's on the menu for news in 2016.

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How to Build Landing Pages for PR Pros

How to Build Landing Pages for PR Pros | Digital Communications And Public Relations In the 21st Century | Scoop.it
Want to prove you are an investment and not an expense? Think about how to create landing pages so you can track your PR efforts. Here is one way to do that
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Will native advertising eventually be PR’s demise?

Will native advertising eventually be PR’s demise? | Digital Communications And Public Relations In the 21st Century | Scoop.it
I read some pretty damn surprising stats recently in a Content Strategist post. The post outlined the success the New York Times brand studi
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5 Must-Haves for Your Online Press Room

5 Must-Haves for Your Online Press Room | Digital Communications And Public Relations In the 21st Century | Scoop.it
An online press room will be the first stop for media or bloggers looking for information for a post or story, trying to find a contact or check facts.
Anneliz Hannan's insight:

Nice tips for auditing your online press room.

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Join The Movement To #updatecanspam And Refine PR Spam – Jason Falls

Join The Movement To #updatecanspam And Refine PR Spam – Jason Falls | Digital Communications And Public Relations In the 21st Century | Scoop.it
Jason Falls calls on media and public relations professionals alike to join the moment to #updatecanspam and prohibit the adding of emails to email marketing and blast services.
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Pray, don’t prey and pay for play – PR tips for 2015 » Martin Waxman

Pray, don’t prey and pay for play – PR tips for 2015 » Martin Waxman | Digital Communications And Public Relations In the 21st Century | Scoop.it
Digital and social media strategy, training, content marketing and new PR.
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The Coming Integration of PR and SEO

The Coming Integration of PR and SEO | Digital Communications And Public Relations In the 21st Century | Scoop.it
Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.
Anneliz Hannan's insight:

Infographic does a nice job of showing how the roles are becoming more blurred

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13 Things to Include in a Communications Firm Business Plan

13 Things to Include in a Communications Firm Business Plan | Digital Communications And Public Relations In the 21st Century | Scoop.it
One of the worst things for a communications firm to have to do is create its own business plan. Here are 13 things you should include, to get you started.
Anneliz Hannan's insight:

A great recipe for growth and business development for communications and PR agencies. Easily adapted for corporate communications as well.

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Content We Love: The Hi-Tech Evolution of Press Releases

Content We Love: The Hi-Tech Evolution of Press Releases | Digital Communications And Public Relations In the 21st Century | Scoop.it
As we head toward the home stretch of 2014, questions of what new PR trends are to come in the next year are already abuzz. But according to John Pilmer, Owner and CEO of PilmerPR, one tactic we ca...
Anneliz Hannan's insight:

Rich in visuals, distinct and ease of call-to actions, interactive

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The Eight Rules of Internal Communication | Ragan

The Eight Rules of Internal Communication | Ragan | Digital Communications And Public Relations In the 21st Century | Scoop.it
These industry pros laid down their fundamental rules for the profession. What would you add?

Via Jessica Kelly
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Jessica Kelly's curator insight, September 29, 2014 7:55 PM

"People have two ears and one mouth. So should organizations." 

 

I just like that so much, as I do the point that internal comms pros can and do make a difference in the work world. 

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Branding Basics: An Introduction

Branding Basics: An Introduction | Digital Communications And Public Relations In the 21st Century | Scoop.it
The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a s
Anneliz Hannan's insight:

Good basics on how important consistency is to your brand.

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