What should a curated post look like? How much of the original article should I include? How do I align this content with my own content?
To help answer some of these questions and outline the anatomy of curated piece of content, we have created “The Art of a Curated Post.” Just like a painting, a good curated post is not complete without all of the necessary elements. Follow along as this curator — let’s call her Claire — paints the perfect post....
A newly released study by communications firm Greentarget finds that reporters and editors still value press releases, but they want releases that are succinct, direct and stripped of bells and whistles. Give journalists contact information, pertinent details, a clear angle and authentic quotes and they will pay attention. Among the key findings: More than a third of the journalists get story ideas from press releases. And 88 percent say they find value in those releases. Journalists are still looking to press releases for quotes—but want them to be genuine and substantive.
Anneliz Hannan's insight:
Invert the pyramid and be relevant to journalists audiences.
Advertising woes continue — deepen, actually. Whole new forms of storytelling open up and go mainstream more quickly. Virtual reality joins the harsher realities. Hundreds of millions in new investment develops alongside an equally strong belief that legacy media decline can be managed profitably.
The business of news remains a business like no other. On the other end of all the business machinations, fascinating as they can be, are the readers. They are veteran and young, mobile and stay-at-home, all trying to make sense of a wider world in paroxysms of change. It is their news diet — one that has consequences, especially in election years like 2016 in the U.S. — that matters most.
Let’s use that metaphor to start the year and preview what’s on the menu for the business of news in 2016....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.