Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication
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5 classic songs and their lessons for storytellers | Articles | Home

5 classic songs and their lessons for storytellers | Articles | Home | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
PR professionals are storytellers—they convey a brand’s story to the public. The five songs in this story offer important lessons on the craft.
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Snow Biz: More Brands Promote Snow Themes in 2013 - PRNewser

Snow Biz: More Brands Promote Snow Themes in 2013 - PRNewser | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
Snow Biz: More Brands Promote Snow Themes in 2013
Kara Kennedy's insight:

Brands promoting snow themes.

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Gap's social media policy a guide for other companies | Articles | Main

Gap's social media policy a guide for other companies | Articles | Main | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
The clothier gives its 134,000 employees a no-nonsense policy. Here are some highlights you might want to adopt.
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5 Change.org Petitions That Worked

5 Change.org Petitions That Worked | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
Change.org says its users started 300,000 petitions in 2012, and several of those have led to significant changes within organizations.
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Affect's 2013 Predictions for Public Relations and Social Media — LinkedIn Steps Up, Politics Get Social, Reputable Journalism Gains Ground

Affect's 2013 Predictions for Public Relations and Social Media — LinkedIn Steps Up, Politics Get Social, Reputable Journalism Gains Ground | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
In the spotlight: Sandra Fathi, President and Founder, Affect Affect, a public relations and social media firm specializing in technology, healthcare and professional services, today revealed its top six public relations (PR) and social media...
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Social media-related crime reports up 780% in four years - The Guardian

Social media-related crime reports up 780% in four years - The Guardian | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
The Guardian Social media-related crime reports up 780% in four years The Guardian The phenomenon of social networking crime was comparatively minor in 2008 with 556 reports made to police, according to the statistics released by 29 police forces...
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PR Newswire's Business Technology Round-up, 27 December 2012 - PR Newswire (press release)

PR Newswire's Business Technology Round-up, 27 December 2012 PR Newswire (press release) Smartphone and tablet users looking for somewhere to list any of their unwanted Christmas presents for sale have a brand new alternative to the likes of...
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Taco Bell Comes up With Another Epic Social Media Win

Taco Bell Comes up With Another Epic Social Media Win | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
If a screenshot posted to Reddit on Thursday is to be believed, Taco Bell just scored another social win with this excellent Facebook post.
Kara Kennedy's insight:

Great response to this request.

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Errors in Newtown Shootings Coverage Reflect Growing Pressures

Errors in Newtown Shootings Coverage Reflect Growing Pressures | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
The advice of going slowly and getting it right is harder than ever to follow.
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Instagram's Most Popular Photo Location is ... This Airport

Instagram's Most Popular Photo Location is ... This Airport | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
Instagram shared its users' 10 most popular photo locations of the year, and the list is full of surprises.
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Avery Johnson's Teenage Son Unloads on Twitter After NBA Firing

Avery Johnson's Teenage Son Unloads on Twitter After NBA Firing | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
The teenage son of deposed NBA coach Avery Johnson isn't happy -- nor is he afraid to vent publicly on Twitter. Did he go too far?
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Top 10 Media Stories of 2012: Social Election; Facebook's IPO; Drones - PBS MediaShift

Top 10 Media Stories of 2012: Social Election; Facebook's IPO; Drones - PBS MediaShift | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
Top 10 Media Stories of 2012: Social Election; Facebook's IPO; Drones
PBS MediaShift
As expected, social media's role escalated in the 2012 presidential elections.
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Kentucky Fried Crisis

Kentucky Fried Crisis | Your Public Reputation--- Public Relations, External Affairs, Media Relations, Social Media, Crisis Communication | Scoop.it
KFC's latest spokesman...is a vegetarian. Find out how a lack of research left the fried chicken chain in need of some quick crisis management.

 

Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates that simply won’t work.

 

Of course, sometimes there’s a situation where you can tell someone simply didn’t do the legwork before making a decision....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 24, 2012 6:06 PM

Crisis lesson? Do your research when choosing a celebrity spokesperson!

Professor Sanabria's curator insight, December 27, 2012 8:25 AM

¿Cuán importante es seleccionar un portavoz adecuado?

Brian Jones Francis's curator insight, December 30, 2012 2:05 PM

Veggie drumsticks, burgers and fries, hmmmm. There might well be a place for this spokesperson (LOL)