Public Relations Examples
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Applying the 'hero's journey' to PR stories

Applying the 'hero's journey' to PR stories | Public Relations Examples | Scoop.it
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.

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Jeff Domansky's curator insight, August 8, 2014 11:57 PM

Amen. Stories rule!

Comunicologos.com's curator insight, August 10, 2014 10:25 AM

Storytelling

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10 reasons why people follow brands on Twitter | Twitter Blogs

10 reasons why people follow brands on Twitter | Twitter Blogs | Public Relations Examples | Scoop.it

Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an“epic reply” to a customer’s Tweet. The moment illustrates how willing people are to engage and follow a mixture of accounts on Twitter. It also adds weight to @Nielsen research that reports 59% of UK users follow brands....


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Jodi Dichter Kaplan's curator insight, March 31, 2014 12:48 PM

Has your brand tweeted today? Perhaps it is time to outsource this necessary daily task.

Maj-Britt Cassé's curator insight, April 20, 2014 1:22 PM

10 raisons de suivre une marque sur twitter - la première rassurez-vous - tout simplement parce qu'on l'aime ...

Mukesh Chakarwarti's curator insight, August 20, 2014 2:18 AM

Business Idea for Software solution today there site.. on visit 

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5 Types of Blog Posts That People Want to Read

5 Types of Blog Posts That People Want to Read | Public Relations Examples | Scoop.it

...Point being, it's not always the subject of your blog post, but rather the execution that encourages people to read it, share it, and engage with it.

 

While there are a ton of other formats to choose from, we've chosen the top 5 that have been proven to work for us time and time again.We've found that when it comes to these 5 types of blog posts, people love them, people read them, and people actually benefit from them....


Via Jeff Domansky
Laura Avila's insight:

Quick ways to better your blogging.

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Jeff Domansky's curator insight, April 1, 2014 1:12 AM

Practical list of blog post types you can use for your own inspiration.

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26 Creative Ways Brands Use Facebook Status Updates |

26 Creative Ways Brands Use Facebook Status Updates | | Public Relations Examples | Scoop.it

Follow the lead of top brands who use a variety of Facebook status updates to increase engagement, build email lists and showcase fan content.Does your business have aFacebook marketing plan?Do you need inspiration for Facebook updates that excite your fans?Do you treat each and every update as an opportunity for engagement?In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction....


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Jeff Domansky's curator insight, March 23, 2014 10:30 AM
Impressive results, lessons and creativity in these leading brand content marketing efforts on Facebook.
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Job list manager’s harsh emails go public; she apologizes

Job list manager’s harsh emails go public; she apologizes | Public Relations Examples | Scoop.it
Kelly Blazek, one of the International Association of Business Communicators’ communicators of the year last year, pulled no punches with people seeking to join her Cleveland-area job list.

Via Poised Publicity
Laura Avila's insight:

Unbelievable.

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Poised Publicity's curator insight, March 3, 2014 12:19 PM

A simple apology does NOT always fix the problem. Let's see if/how she will try to save her brand.

Sara Duane's curator insight, March 14, 2014 11:53 AM

Wow. She uses "entitled", "tacky" and "assumptive" as if none of these words apply to her.

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5 Ways Businesses Are Using Visual Storytelling on Facebook |

5 Ways Businesses Are Using Visual Storytelling on Facebook | | Public Relations Examples | Scoop.it
Use visual storytelling to launch clever campaigns, create community, integrate fan generated content and share history with images on Facebook.
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Eight impressive social campaigns we've seen so far in 2014

Eight impressive social campaigns we've seen so far in 2014 | Public Relations Examples | Scoop.it
In January I forgot to publish our monthly roundup of impressive social media campaigns. Please accept my apologies.
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10 reasons to blog, not email, your mass communications - HighQ

10 reasons to blog, not email, your mass communications - HighQ | Public Relations Examples | Scoop.it
Outlines the reasons why companies should use blogs as an alternative to email for internal mass communications.
Laura Avila's insight:

One must always be aware of their publics' needs. Sometimes changing communication methods is a good thing.

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The Top 5 Brands on Instagram to Follow - Jeffbullas's Blog

The Top 5 Brands on Instagram to Follow - Jeffbullas's Blog | Public Relations Examples | Scoop.it

Joining Instagram is a must for businesses. As of March 2014, Instagram had over 150 million monthly active users. Additionally, according to numerous sources, the younger generation is shifting away from Facebook and onto platforms like Instagram and SnapChat.

 

Mastering Instagram for a business is easier said than done. Wittiness, timing and creativity all play an integral part in a business’s Instagam account. Users are taking notice of the brands establishing themselves as the trendsetters of the popular online photo sharing application.

 

Who are the top 5 brands on Instagram worth following? Here are the Instagram leaders that you will not regret seeing on your Instagram feed....


Via Jeff Domansky
Laura Avila's insight:

Oreo is a personal favorite of mine.

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Jeff Domansky's curator insight, March 28, 2014 11:48 PM

Good social marketing lessons from these brand biggies.

Angelina's curator insight, July 22, 2014 11:40 AM

Jason Parks has created a list of the top 5 brands that followers should follow on Instagram: Nike, Audi, Pabst Blue Ribbon, Oreo and Homage. These brands has combined creativity with eye catching images, which serves as a good advertising tool for businesses to adopt. Creative images can become a trend, therefore attracting more curious users to adopt the brand #businessforinstagram

 

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THIS Is How You Do Brand Storytelling | Danny Brown

THIS Is How You Do Brand Storytelling | Danny Brown | Public Relations Examples | Scoop.it

...The problem is, too many brands use storytelling poorly – the McDonald’s “Writer” ad being one such example where you were left questioning what the brand values were (a  key part in successful brand storytelling).

 

Get brand storytelling right, however, and you connect not just the dots between customer and brand, but the audience overall. Which is why the “Moments of Warmth” ad from Duracell Canada is so successful....


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Jeff Domansky's curator insight, March 31, 2014 10:50 PM

Nice business storytelling example from Danny Brown.

aanve's curator insight, March 31, 2014 11:05 PM

www.aanve.com

 

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PepsiCo rebrands its ‘natural’ products with the word ‘simply’

PepsiCo rebrands its ‘natural’ products with the word ‘simply’ | Public Relations Examples | Scoop.it
The word ‘natural’ seems to be just too much of a legal minefield for the drink maker and other food companies.

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Poised Publicity's curator insight, February 3, 2014 2:25 PM

What's in a name? The term "natural" is a dangerous word. PepsiCo is the latest to ditch “natural” labels for the “simply” moniker. The company settled a lawsuit last year against its subsidiary, Naked Juice. Turns out “naked” doesn’t mean “natural.” I wonder how consumers will handle the new terms...will they notice? Will they care?

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How to Optimize Email Content for Any Screen Size

How to Optimize Email Content for Any Screen Size | Public Relations Examples | Scoop.it
Email remains a top marketing channel, but more and more people are opening their email on mobile devices. As mobile use continues to grow, you need to adjust your email content to stay in step wit...
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The Hot Pockets guide to bungling a PR crisis - Digiday

How a company like Hot Pockets responds online during a crisis can determine how a brand bounces back -- or doesn't.
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