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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | public relations, corporate communications, marketing, social media | Scoop.it

Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion content that evokes powerful emotions floats to the top...A few weeks ago, the Wall Street Journal profiled Gawker editor Neetzan Zimmerman, whose job is to post content that's poised to go viral. Zimmerman does his job quite well. His posts generate about 30 million pageviews a month--tops at the site by far, six times what the second-leading staffer generates. Zimmerman's success is not the result of some computer formula; on the contrary, rather, "he understands the emotions that might compel a human being to click on something online," the Journal's Farhad Manjoo writes.

 

If the traffic numbers don't already show the wisdom of Zimmerman's approach, the behavioral evidence certainly does. Recent research suggests that emotions hold the secret to viral web content. Articles, posts, or videos that evoke positive emotions have greater viral potential than something that evokes negative feelings, but both do a better job recruiting clicks than neutral content. The finer details tell a similar story: triggering high-arousal emotions, such as anger or humor, is a surer path to click gold than triggering low-arousal ones, such as contentment or sadness....


Via Jeff Domansky
Robin Carley's insight:

30 million a month shows that evoking powerful emotions and keeping it real are keys to viral content creation.

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Jeff Domansky's curator insight, January 4, 5:58 AM

Fast Company offers a prescription for viral content marketing based on science and success. A must-read for marketers and bloggers. 9/10

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Rescooped by Robin Carley from Business Improvement
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11 Tips for Calming Your Nerves Before a Big Presentation

11 Tips for Calming Your Nerves Before a Big Presentation | public relations, corporate communications, marketing, social media | Scoop.it

Via Daniel Watson
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BrianBurnett's curator insight, June 25, 8:35 AM

Preview of some of those tips:

  • 7P's = Proper Preparation & Practice Prevents Piss Poor Performance. (some call it 6 without the ... you know which)
  • Know Your Venue
  • Visualize Success
  • Know Your Audience 
  • Claim the three “audience truths.” One: They believe you’re the expert, so don’t tell them otherwise. Two: They want you to succeed, so they’re on your side. Three: They won’t know when you make a mistake, so don’t announce it
  • Realize you don’t look as nervous as you feel
  • Memorize your opening
  • Get psyched up before you go "on" - See Amy Cuddy  http://on.ted.com/Cuddy 
Miklos Szilagyi's curator insight, June 25, 10:36 AM

It's always good to rehearse how to checklist the main elements for your really earned success on the podium...:-)))

Alain Theriault MBA's curator insight, June 25, 10:40 AM

"Pitching" is an art that can make or break your young startup. Those 11 tips are great ways to make sure the messenger will deliver the message the right way. Now...look out for tips on making your message a clear one ;-)

Rescooped by Robin Carley from Public Relations & Social Media Insight
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Digital video consumption set to explode in 2014

Digital video consumption set to explode in 2014 | public relations, corporate communications, marketing, social media | Scoop.it

For the past few years marketing has revolved around mobile app development and social media marketing. This year, however, will be the year we focus on digital video. Industry trends point to an increase in accessibility, content, and audience.  For the media industry, increased demand for digital video will yield higher-than-ever advertising revenue. For marketers, opportunities to advertise in digital video will finally be practical.


Via Jeff Domansky
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aanve's curator insight, March 7, 6:41 PM

www.aanve.com

 

Kay Günzel's curator insight, March 8, 12:27 AM

*Stern-Network it

 

Carlos Polaino Jiménez's curator insight, March 8, 3:20 AM

Además de digital. La revolución es visual. A toda velocidad cambiamos el uso de contenidos escritos por contenidos audiovisuales, claros, ágiles, concretos, amenos. 

Rescooped by Robin Carley from Public Relations & Social Media Insight
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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | public relations, corporate communications, marketing, social media | Scoop.it

Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion content that evokes powerful emotions floats to the top...A few weeks ago, the Wall Street Journal profiled Gawker editor Neetzan Zimmerman, whose job is to post content that's poised to go viral. Zimmerman does his job quite well. His posts generate about 30 million pageviews a month--tops at the site by far, six times what the second-leading staffer generates. Zimmerman's success is not the result of some computer formula; on the contrary, rather, "he understands the emotions that might compel a human being to click on something online," the Journal's Farhad Manjoo writes.

 

If the traffic numbers don't already show the wisdom of Zimmerman's approach, the behavioral evidence certainly does. Recent research suggests that emotions hold the secret to viral web content. Articles, posts, or videos that evoke positive emotions have greater viral potential than something that evokes negative feelings, but both do a better job recruiting clicks than neutral content. The finer details tell a similar story: triggering high-arousal emotions, such as anger or humor, is a surer path to click gold than triggering low-arousal ones, such as contentment or sadness....


Via Jeff Domansky
Robin Carley's insight:

30 million a month shows that evoking powerful emotions and keeping it real are keys to viral content creation.

more...
Jeff Domansky's curator insight, January 4, 5:58 AM

Fast Company offers a prescription for viral content marketing based on science and success. A must-read for marketers and bloggers. 9/10

Rescooped by Robin Carley from Public Relations & Social Media Insight
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5 social media metrics that your business should be tracking

5 social media metrics that your business should be tracking | public relations, corporate communications, marketing, social media | Scoop.it

As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know?

 

The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.

 

As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. Here, we highlight five of the most important social media metrics you should be tracking – and they’re not just the usual suspects....


Via Jeff Domansky
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Todd Johnson's curator insight, October 30, 2013 10:43 PM

The trick- what data is applicable!!

Jim Niemela's curator insight, November 1, 2013 1:05 PM

Great social media and SEO advice

 

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Want To Find Brand Ambassadors? Start With Your Employees

Want To Find Brand Ambassadors? Start With Your Employees | public relations, corporate communications, marketing, social media | Scoop.it

Via Daniel Watson
Robin Carley's insight:

Employees are great brand ambassadors.

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Thảo Lee's curator insight, October 19, 2013 7:04 PM

http://www.taiiwin565.com/tai-iwin-280/

Bad Spoon's curator insight, November 6, 2013 10:20 PM

Comment convaincre des prospects de la valeur d’une marque si les employés qui travaillent pour celle-ci ne sont eux-mêmes pas convaincus ?

 

Au contraire, si ceux-ci sont passionnément attachés à leur marque, ils sauront la défendre et la valoriser, et seront des ambassadeurs de poids

Balamurugan T (2000+ Conn...)'s curator insight, November 7, 2013 10:18 PM

add your insight...

 

 
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Google Is Reportedly Set To Carve Up Its Failed Social Network Google

Google Is Reportedly Set To Carve Up Its Failed Social Network Google | public relations, corporate communications, marketing, social media | Scoop.it
Google is reportedly planning to dismantle its social network, Google+.  Google will consider Google+ a platform rather than a product, TechCrunch reports, citing "multiple sources." This means that it will no longer exist as a social network aimed...

Via TechinBiz
Robin Carley's insight:

Social networks will continue to evolve and as soon as you become comfortable it changes.

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Rescooped by Robin Carley from Public Relations & Social Media Insight
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The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | public relations, corporate communications, marketing, social media | Scoop.it

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.

Answer your prospects’ top 30 questions.

That’s it. Do it and enjoy the magic.

 

I’ll expand on the idea ever-so-slightly…

 

Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....


Via Jeff Domansky
Robin Carley's insight:

Addressing customer needs, in this case, for specific information should be a priority.

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Nicoline Maes's curator insight, January 24, 7:12 AM

Beantwoord de vragen van je klanten. DE beste en simpelste contentmarketing #tip EVAH. Het gaat niet om jou! #Content

Valerie Sing's curator insight, January 28, 11:35 PM

A 90/90/30 rule to creating blog posts. 90 pieces of content (30 blog posts, 30 videos, 30 podcasts) in 90 days based on 30 questions. Writing posts are easy enough, but to achieve this means getting up to speed with your video and podcasting skills.

Marie Clement's curator insight, January 29, 7:00 AM

This makes perfect sense - it's all about knowing your customers and communicating with themin a way that they respond to and content is key!

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Optimizing Convergence: How to Break Down Silos Between Marketing & PR

Optimizing Convergence: How to Break Down Silos Between Marketing & PR | public relations, corporate communications, marketing, social media | Scoop.it

One of the hot topics amongst the public relations world this year will gain even more momentum into 2014: convergence of digital marketing and PR. To help readers either in the PR or Marketing world, here are some fundamental steps towards breaking down silos between marketing and public relations within an organization:

- Identify goals that can be met for cooperation partners through collaboration

- Recruit volunteers to participate

- Create a test, build a business case for integration

- “Sell” the results to gain more support and budgetbudget...


Via Jeff Domansky
Robin Carley's insight:

Trust and teamwork make all the difference. 

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Jeff Domansky's curator insight, December 11, 2013 7:00 AM

Up for a marketing and PR challenge? Here's help from Toprank Marketing.

Guillermo Pérez's curator insight, December 11, 2013 8:24 AM

Manejo integrado de la comunicación. Cómo eliminar barreras y aislamiento entre mercadotecnia y relaciones públicas.

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Better Brainstorming: How to Inspire Group Creativity

Better Brainstorming: How to Inspire Group Creativity | public relations, corporate communications, marketing, social media | Scoop.it

Via Daniel Watson
Robin Carley's insight:

New ways to inspire group creativity

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Rona Lewis's curator insight, February 2, 10:04 AM

Brainstorming starts earlier than you think.

Douglas Brown's curator insight, February 15, 4:16 PM

Power Quotes: Group Creativity

 

group brainstorming meetings can become productive drivers of company innovation or simply a waste of company time.


Establish rules of the game. Some popular and effective rules:

Suspend all judgmentThere’s no such thing as a bad ideaGo for quantity, not qualityEmbrace wild, audacious ideasThe origin of the idea is irrelevant


Shaking things up can have a dramatic impact on a group’s ability to collaborate freely and build upon one another’s ideas. That’s how innovative solutions are born.

Belva Jennings's curator insight, March 19, 12:04 PM

Dissects and offers fresh perspective on an old favorite.

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Know your Role on Social Media... or Shut Your Mouth About ROI.

Know your Role on Social Media... or Shut Your Mouth About ROI. | public relations, corporate communications, marketing, social media | Scoop.it
The term 'social media ROI' has a never-ending debate associated with it, but one of the issues with this debate is that the context in which it is often discussed doesn't really make any sense.  As in, many people ask the question, "what is the...

Via Thomas Faltin
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