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Better Brainstorming: How to Inspire Group Creativity

Better Brainstorming: How to Inspire Group Creativity | public relations, corporate communications, marketing, social media | Scoop.it

Via Daniel Watson
Robin Carley's insight:

New ways to inspire group creativity

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Rona Lewis's curator insight, February 2, 2014 1:04 PM

Brainstorming starts earlier than you think.

Douglas Brown's curator insight, February 15, 2014 7:16 PM

Power Quotes: Group Creativity

 

group brainstorming meetings can become productive drivers of company innovation or simply a waste of company time.


Establish rules of the game. Some popular and effective rules:

Suspend all judgmentThere’s no such thing as a bad ideaGo for quantity, not qualityEmbrace wild, audacious ideasThe origin of the idea is irrelevant


Shaking things up can have a dramatic impact on a group’s ability to collaborate freely and build upon one another’s ideas. That’s how innovative solutions are born.

Belva Jennings's curator insight, March 19, 2014 3:04 PM

Dissects and offers fresh perspective on an old favorite.

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11 Ways to De-Stress Based on How Much Time You Can Spare

11 Ways to De-Stress Based on How Much Time You Can Spare | public relations, corporate communications, marketing, social media | Scoop.it

April is National Stress Awareness Month, thus a good reminder to breathe and relax.

 

As humans, we face stressful events and situations every day, from traffic in our morning commute to deadlines we're rushing to meet — and it only seems to be getting worse. The American Institute of Stress reports that 44% of Americans feel more stressed than they did five years ago.


Via Vicki Kossoff @ The Learning Factor
Robin Carley's insight:

Always good tohave afew quick #relaxation techniques to fall back on when things get tense.

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How to Improve Your Business Presentation Skills

How to Improve Your Business Presentation Skills | public relations, corporate communications, marketing, social media | Scoop.it

Via Daniel Watson
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Ian Berry's curator insight, April 10, 1:00 AM

Some good stuff on the mechanics for presenting here What really matters though is being yourself and sharing stories other people can feel and see themselves in. No-one will remember your gestures They will remember how they felt and what that triggered for them

Caroline.van Til's curator insight, April 10, 5:47 PM

Good reminders 

Cottrell Center's curator insight, April 12, 5:17 PM

Great presentation tips!

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Social Media Is The Ultimate Tool for Small Businesses Says @GuyKawasaki #sxswi - Smallbiztechnology.com

Social Media Is The Ultimate Tool for Small Businesses Says @GuyKawasaki #sxswi - Smallbiztechnology.com | public relations, corporate communications, marketing, social media | Scoop.it

Guy Kawasaki and Peg Fitzpatrick gave an excellent presentation with 10 practical ways to do better with social content marketing. During the Q&A I asked Guy, what does he say to the many small business owners who feel social media is not giving them the return they want? What does he say to those who complain that they are not making a sale?

Watch this short video for his answer. Spoiler alert: He says that in summary – it’s too expensive for most small businesses to do traditional advertising so social media is all we have. He shares the story of a taco truck being able to Tweet to their 100,000 followers where they’ll be at on a given day. What other tool enables this kind of communication with your customers?...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 14, 11:57 PM

Social marketing is all small biz can afford says Guy Kawasaki.

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Smartphone Purchasing by Apps, 25%; Websites, 75%

Smartphone Purchasing by Apps, 25%; Websites, 75% | public relations, corporate communications, marketing, social media | Scoop.it

For mobile commerce, websites still dominate apps for making a purchase.

 

A new global study finds that only a quarter of those in the U.S. who have made a purchase via smartphone did so via an app. The other three quarters used either a mobile website or a full site.

 

The highest app purchasing is in Mexico (40%) and the lowest is in the U.S. (25%), according to the second annual Pulse of the Online Shopper study conducted by comScore for UPS....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 7, 2:00 AM

Apps may be trending but business is still done primarily on websites.

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8 Reasons You Need an SEO Content Strategist

8 Reasons You Need an SEO Content Strategist | public relations, corporate communications, marketing, social media | Scoop.it

“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too....Still not convinced? Here are 8 reasons to hire an SEO content strategist....


Via Jeff Domansky
Robin Carley's insight:

We found this to be very effective in reaching our customers and providing them with the information they need in their buyer's journey.

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dave@zudepr's curator insight, October 24, 2014 6:05 AM

Good stuff here for PRs, SEOs and content marketers.

Jeff Domansky's curator insight, October 24, 2014 9:54 AM

Here's why SEO and content are a perfect partnership.

Marco Favero's curator insight, October 24, 2014 5:57 PM

aggiungi la tua intuizione ...

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11 Tips for Calming Your Nerves Before a Big Presentation

11 Tips for Calming Your Nerves Before a Big Presentation | public relations, corporate communications, marketing, social media | Scoop.it

Via Daniel Watson
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BrianBurnett's curator insight, June 25, 2014 11:35 AM

Preview of some of those tips:

  • 7P's = Proper Preparation & Practice Prevents Piss Poor Performance. (some call it 6 without the ... you know which)
  • Know Your Venue
  • Visualize Success
  • Know Your Audience 
  • Claim the three “audience truths.” One: They believe you’re the expert, so don’t tell them otherwise. Two: They want you to succeed, so they’re on your side. Three: They won’t know when you make a mistake, so don’t announce it
  • Realize you don’t look as nervous as you feel
  • Memorize your opening
  • Get psyched up before you go "on" - See Amy Cuddy  http://on.ted.com/Cuddy 
Miklos Szilagyi's curator insight, June 25, 2014 1:36 PM

It's always good to rehearse how to checklist the main elements for your really earned success on the podium...:-)))

Alain Theriault MBA's curator insight, June 25, 2014 1:40 PM

"Pitching" is an art that can make or break your young startup. Those 11 tips are great ways to make sure the messenger will deliver the message the right way. Now...look out for tips on making your message a clear one ;-)

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Digital video consumption set to explode in 2014

Digital video consumption set to explode in 2014 | public relations, corporate communications, marketing, social media | Scoop.it

For the past few years marketing has revolved around mobile app development and social media marketing. This year, however, will be the year we focus on digital video. Industry trends point to an increase in accessibility, content, and audience.  For the media industry, increased demand for digital video will yield higher-than-ever advertising revenue. For marketers, opportunities to advertise in digital video will finally be practical.


Via Jeff Domansky
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aanve's curator insight, March 7, 2014 9:41 PM

www.aanve.com

 

Kay Günzel's curator insight, March 8, 2014 3:27 AM

*Stern-Network it

 

Carlos Polaino Jiménez's curator insight, March 8, 2014 6:20 AM

Además de digital. La revolución es visual. A toda velocidad cambiamos el uso de contenidos escritos por contenidos audiovisuales, claros, ágiles, concretos, amenos. 

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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | public relations, corporate communications, marketing, social media | Scoop.it

Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion content that evokes powerful emotions floats to the top...A few weeks ago, the Wall Street Journal profiled Gawker editor Neetzan Zimmerman, whose job is to post content that's poised to go viral. Zimmerman does his job quite well. His posts generate about 30 million pageviews a month--tops at the site by far, six times what the second-leading staffer generates. Zimmerman's success is not the result of some computer formula; on the contrary, rather, "he understands the emotions that might compel a human being to click on something online," the Journal's Farhad Manjoo writes.

 

If the traffic numbers don't already show the wisdom of Zimmerman's approach, the behavioral evidence certainly does. Recent research suggests that emotions hold the secret to viral web content. Articles, posts, or videos that evoke positive emotions have greater viral potential than something that evokes negative feelings, but both do a better job recruiting clicks than neutral content. The finer details tell a similar story: triggering high-arousal emotions, such as anger or humor, is a surer path to click gold than triggering low-arousal ones, such as contentment or sadness....


Via Jeff Domansky
Robin Carley's insight:

30 million a month shows that evoking powerful emotions and keeping it real are keys to viral content creation.

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Jeff Domansky's curator insight, January 4, 2014 8:58 AM

Fast Company offers a prescription for viral content marketing based on science and success. A must-read for marketers and bloggers. 9/10

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5 social media metrics that your business should be tracking

5 social media metrics that your business should be tracking | public relations, corporate communications, marketing, social media | Scoop.it

As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know?

 

The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.

 

As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. Here, we highlight five of the most important social media metrics you should be tracking – and they’re not just the usual suspects....


Via Jeff Domansky
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Todd Johnson's curator insight, October 31, 2013 1:43 AM

The trick- what data is applicable!!

Jim Niemela's curator insight, November 1, 2013 4:05 PM

Great social media and SEO advice

 

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Want To Find Brand Ambassadors? Start With Your Employees

Want To Find Brand Ambassadors? Start With Your Employees | public relations, corporate communications, marketing, social media | Scoop.it

Via Daniel Watson
Robin Carley's insight:

Employees are great brand ambassadors.

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Thảo Lee's curator insight, October 19, 2013 10:04 PM

http://www.taiiwin565.com/tai-iwin-280/

Bad Spoon's curator insight, November 7, 2013 1:20 AM

Comment convaincre des prospects de la valeur d’une marque si les employés qui travaillent pour celle-ci ne sont eux-mêmes pas convaincus ?

 

Au contraire, si ceux-ci sont passionnément attachés à leur marque, ils sauront la défendre et la valoriser, et seront des ambassadeurs de poids

Balamurugan T (2000+ Conn...)'s curator insight, November 8, 2013 1:18 AM

add your insight...

 

 
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How to Create a Great Story for Your Brand

How to Create a Great Story for Your Brand | public relations, corporate communications, marketing, social media | Scoop.it

Via Daniel Watson
Robin Carley's insight:

storytelling never gets old when it comes to your brand

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Daniel Watson's curator insight, March 3, 1:43 AM


Does your brand have a strong back story that resonates with your target market?


Does your brand need to be improved by developing its story in a way that clearly indicates its uniqueness?


Do you know how powerful, a brand backed by a great story that is easily communicated, can be in its market?


Would your business benefit, from implementing the steps outlined in this excellent article, to develop or improve your brand's story?

PivotPointBrands's curator insight, March 3, 11:52 AM

Andrew Stanton from Pixar gave some great storytelling advice in his TED talk. His first rule: "Make me care."

Ivo Nový's curator insight, March 20, 3:04 PM
Daniel Watson's insight:


Does your brand have a strong back story that resonates with your target market?


Does your brand need to be improved by developing its story in a way that clearly indicates its uniqueness?


Do you know how powerful, a brand backed by a great story that is easily communicated, can be in its market?


Would your business benefit, from implementing the steps outlined in this excellent article, to develop or improve your brand's story?

Rescooped by Robin Carley from Public Relations & Social Media Insight
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The 10 Key Elements of an Optimized Webpage | Mobilized

The 10 Key Elements of an Optimized Webpage  | Mobilized | public relations, corporate communications, marketing, social media | Scoop.it

Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares, and likes. Most importantly, you'll be exposed to more people, and increase the odds of new customers discovering your product or service.

The problem is that web page optimization often feels complicated and overwhelming for the average user - one who is not a web developer or SEO expert.

Fear not; we have created a piece by piece deconstruction of each element on a web page that will help you build your brand, reach more people with your content and gain more followers....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 4, 7:25 PM

Worth checking out the 10 key elements of the optimized webpage. Very useful checklist.

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What the Changing Role of Social-Media Influence Means for Brands

What the Changing Role of Social-Media Influence Means for Brands | public relations, corporate communications, marketing, social media | Scoop.it

If you thought the sea change caused by social media was hitting a plateau, think again. For over two years, CivicScience has tracked a survey question that asks U.S. consumers what influences them more when it comes to what they buy, where they eat and what they watch: TV ads, Internet ads or chatter they see on social media. Watching this trend line over time reveals some interesting findings....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 14, 11:52 PM

Social influence remains strong as TV impact drops.

Gonzalo Moreno's curator insight, March 19, 7:01 AM

Is this news for anyone?
Wake up, world!

Rescooped by Robin Carley from Public Relations & Social Media Insight
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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | public relations, corporate communications, marketing, social media | Scoop.it

Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!..


Via Jeff Domansky
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Well Connected Mom's curator insight, April 10, 4:11 PM

Infographics makes statistics visually interesting and more palatable.

judyhaar's curator insight, April 20, 1:19 PM

Info graphics are the norm. Get onboard!

Daniel de Lisle's curator insight, April 23, 5:05 PM

New to infographics and want to get a handle on how to make complex data speak to your clients then read on.

Rescooped by Robin Carley from Public Relations & Social Media Insight
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Anatomy of an Excellent Whitepaper | Kapost

Anatomy of an Excellent Whitepaper | Kapost | public relations, corporate communications, marketing, social media | Scoop.it

There are certain things that make content stand out. The topic, the design, the interactivity….

 

But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought.

 

We believe there’s a rhyme and reason to producing successful content.As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset.

 

...our first infographic dissects a whitepaper from Google, called “Principles of Mobile Site Design: Delight Users and Drive Conversion.”


Via Jeff Domansky
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Jeff Domansky's curator insight, October 5, 2014 9:06 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

Jeff Domansky's curator insight, October 5, 2014 9:11 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

Rescooped by Robin Carley from Technology in Business Today
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Google Is Reportedly Set To Carve Up Its Failed Social Network Google

Google Is Reportedly Set To Carve Up Its Failed Social Network Google | public relations, corporate communications, marketing, social media | Scoop.it
Google is reportedly planning to dismantle its social network, Google+.  Google will consider Google+ a platform rather than a product, TechCrunch reports, citing "multiple sources." This means that it will no longer exist as a social network aimed...

Via TechinBiz
Robin Carley's insight:

Social networks will continue to evolve and as soon as you become comfortable it changes.

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The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | public relations, corporate communications, marketing, social media | Scoop.it

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.

Answer your prospects’ top 30 questions.

That’s it. Do it and enjoy the magic.

 

I’ll expand on the idea ever-so-slightly…

 

Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....


Via Jeff Domansky
Robin Carley's insight:

Addressing customer needs, in this case, for specific information should be a priority.

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Nicoline Maes's curator insight, January 24, 2014 10:12 AM

Beantwoord de vragen van je klanten. DE beste en simpelste contentmarketing #tip EVAH. Het gaat niet om jou! #Content

Valerie Sing's curator insight, January 29, 2014 2:35 AM

A 90/90/30 rule to creating blog posts. 90 pieces of content (30 blog posts, 30 videos, 30 podcasts) in 90 days based on 30 questions. Writing posts are easy enough, but to achieve this means getting up to speed with your video and podcasting skills.

Marie Clement's curator insight, January 29, 2014 10:00 AM

This makes perfect sense - it's all about knowing your customers and communicating with themin a way that they respond to and content is key!

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Optimizing Convergence: How to Break Down Silos Between Marketing & PR

Optimizing Convergence: How to Break Down Silos Between Marketing & PR | public relations, corporate communications, marketing, social media | Scoop.it

One of the hot topics amongst the public relations world this year will gain even more momentum into 2014: convergence of digital marketing and PR. To help readers either in the PR or Marketing world, here are some fundamental steps towards breaking down silos between marketing and public relations within an organization:

- Identify goals that can be met for cooperation partners through collaboration

- Recruit volunteers to participate

- Create a test, build a business case for integration

- “Sell” the results to gain more support and budgetbudget...


Via Jeff Domansky
Robin Carley's insight:

Trust and teamwork make all the difference. 

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Jeff Domansky's curator insight, December 11, 2013 10:00 AM

Up for a marketing and PR challenge? Here's help from Toprank Marketing.

Guillermo Pérez's curator insight, December 11, 2013 11:24 AM

Manejo integrado de la comunicación. Cómo eliminar barreras y aislamiento entre mercadotecnia y relaciones públicas.

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Better Brainstorming: How to Inspire Group Creativity

Better Brainstorming: How to Inspire Group Creativity | public relations, corporate communications, marketing, social media | Scoop.it

Via Daniel Watson
Robin Carley's insight:

New ways to inspire group creativity

more...
Rona Lewis's curator insight, February 2, 2014 1:04 PM

Brainstorming starts earlier than you think.

Douglas Brown's curator insight, February 15, 2014 7:16 PM

Power Quotes: Group Creativity

 

group brainstorming meetings can become productive drivers of company innovation or simply a waste of company time.


Establish rules of the game. Some popular and effective rules:

Suspend all judgmentThere’s no such thing as a bad ideaGo for quantity, not qualityEmbrace wild, audacious ideasThe origin of the idea is irrelevant


Shaking things up can have a dramatic impact on a group’s ability to collaborate freely and build upon one another’s ideas. That’s how innovative solutions are born.

Belva Jennings's curator insight, March 19, 2014 3:04 PM

Dissects and offers fresh perspective on an old favorite.

Rescooped by Robin Carley from Digital-News on Scoop.it today
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Know your Role on Social Media... or Shut Your Mouth About ROI.

Know your Role on Social Media... or Shut Your Mouth About ROI. | public relations, corporate communications, marketing, social media | Scoop.it
The term 'social media ROI' has a never-ending debate associated with it, but one of the issues with this debate is that the context in which it is often discussed doesn't really make any sense.  As in, many people ask the question, "what is the...

Via Thomas Faltin
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