April is National Stress Awareness Month, thus a good reminder to breathe and relax.
As humans, we face stressful events and situations every day, from traffic in our morning commute to deadlines we're rushing to meet — and it only seems to be getting worse. The American Institute of Stress reports that 44% of Americans feel more stressed than they did five years ago.
Guy Kawasaki and Peg Fitzpatrick gave an excellent presentation with 10 practical ways to do better with social content marketing. During the Q&A I asked Guy, what does he say to the many small business owners who feel social media is not giving them the return they want? What does he say to those who complain that they are not making a sale?
Watch this short video for his answer. Spoiler alert: He says that in summary – it’s too expensive for most small businesses to do traditional advertising so social media is all we have. He shares the story of a taco truck being able to Tweet to their 100,000 followers where they’ll be at on a given day. What other tool enables this kind of communication with your customers?...
“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too....Still not convinced? Here are 8 reasons to hire an SEO content strategist....
For the past few years marketing has revolved around mobile app development and social media marketing. This year, however, will be the year we focus on digital video. Industry trends point to an increase in accessibility, content, and audience. For the media industry, increased demand for digital video will yield higher-than-ever advertising revenue. For marketers, opportunities to advertise in digital video will finally be practical.
Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion content that evokes powerful emotions floats to the top...A few weeks ago, the Wall Street Journal profiled Gawker editor Neetzan Zimmerman, whose job is to post content that's poised to go viral. Zimmerman does his job quite well. His posts generate about 30 million pageviews a month--tops at the site by far, six times what the second-leading staffer generates. Zimmerman's success is not the result of some computer formula; on the contrary, rather, "he understands the emotions that might compel a human being to click on something online," the Journal's Farhad Manjoo writes.
If the traffic numbers don't already show the wisdom of Zimmerman's approach, the behavioral evidence certainly does. Recent research suggests that emotions hold the secret to viral web content. Articles, posts, or videos that evoke positive emotions have greater viral potential than something that evokes negative feelings, but both do a better job recruiting clicks than neutral content. The finer details tell a similar story: triggering high-arousal emotions, such as anger or humor, is a surer path to click gold than triggering low-arousal ones, such as contentment or sadness....
As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know?
The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.
As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. Here, we highlight five of the most important social media metrics you should be tracking – and they’re not just the usual suspects....
Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares, and likes. Most importantly, you'll be exposed to more people, and increase the odds of new customers discovering your product or service.
The problem is that web page optimization often feels complicated and overwhelming for the average user - one who is not a web developer or SEO expert.
Fear not; we have created a piece by piece deconstruction of each element on a web page that will help you build your brand, reach more people with your content and gain more followers....
If you thought the sea change caused by social media was hitting a plateau, think again. For over two years, CivicScience has tracked a survey question that asks U.S. consumers what influences them more when it comes to what they buy, where they eat and what they watch: TV ads, Internet ads or chatter they see on social media. Watching this trend line over time reveals some interesting findings....
Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!..
There are certain things that make content stand out. The topic, the design, the interactivity….
But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought.
We believe there’s a rhyme and reason to producing successful content.As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset.
...our first infographic dissects a whitepaper from Google, called “Principles of Mobile Site Design: Delight Users and Drive Conversion.”
Google is reportedly planning to dismantle its social network, Google+. Google will consider Google+ a platform rather than a product, TechCrunch reports, citing "multiple sources." This means that it will no longer exist as a social network aimed...
Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.
Answer your prospects’ top 30 questions.
That’s it. Do it and enjoy the magic.
I’ll expand on the idea ever-so-slightly…
Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....
One of the hot topics amongst the public relations world this year will gain even more momentum into 2014: convergence of digital marketing and PR. To help readers either in the PR or Marketing world, here are some fundamental steps towards breaking down silos between marketing and public relations within an organization:
- Identify goals that can be met for cooperation partners through collaboration
- Recruit volunteers to participate
- Create a test, build a business case for integration
- “Sell” the results to gain more support and budgetbudget...
The term 'social media ROI' has a never-ending debate associated with it, but one of the issues with this debate is that the context in which it is often discussed doesn't really make any sense. As in, many people ask the question, "what is the...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.