The Philadelphia Wings of the National Lacrosse League (NLL) made history yesterday by becoming the first professional sports team in North America to don jerseys that had their Twitter names on the back of their jerseys.
This is fantastic PR idea. The jerseys of the Philadelphia Wings have had the last names of the players replaced with their Twitter handles. I am wondering how long it is going to be before other teams do this. According to their marketing director this is happening because social media is becoming more prevelant in sports marketing.
This will cause a lot more traffic on each players twitter pages because fans will be eager to tweet them now.
Holy Lord. Could he be anymore self righteous? He goes on to say that the deal was for his daughter, but I seriously think it was for himeself. More money and the chance to actually design, this adidas deal is totally for himself.
"Im going to be bigger than wal-mart" is saying a bit much, Public relations side of things, this was a bad interview to do, just making himself look more and more like an jerk everyday.
Business 2 Community The Hand-in-Hand Relationship Of Traditional PR And Digital PR Business 2 Community As the way consumers obtain information has changed, the public relations realm morphed alongside it.
this is older from 2011, but adidas incorporating star wars into their products, while is more of a marketing tactic, is still a smart idea because of the fan base star wars has. It is very popular and people eveywhere enjoy starwars merchandise.
This is hilarious! These shoes have a screen and are able to receive tweets!
The article says they are sure if they are actually wearable but they exist. They have their own twitter handle and everything! Interesting. It would be better PR and marketing if they are wearable, but even if they are, they sure stir up attention.
adidas Originals has created a virtual (or augmented) 3D world, the adidas Originals Neighborhood, that will expand out of a real-world collection of sneakers – the adidas Originals Augmented Reality ...
I suppose this is a marketing technique, but I still think it is a good article. Having "the Superstar, Stan Smith, Forum, Nizza and Samba – each that has been designed to include an Augmented Reality code on the shoe tongue." is pretty cool. They are all the same sneaker just different colours and a different picture on the tongue of each. Rather interesting seeing as people like to have something different than their friends right?
As for the PR side of things, if these shoes sell really well and generate positive feedback then I see the amount of traffic and followers increasing on their sites. Great way to bounce back after all the negativity from the "shackle sneakers"
COOL! new sweaters made by Adidas original. different cities, Germany, London, Toyko, and Rio are just some mentioned in this article. Interesting tactic. It is more of a marketing tactic but perhaps PR will coincide with it later? Goos start, making people see adidas original in many other parts of the world.
FOXSports.com Jones lands EA SPORTS UFC cover FOXSports.com Voting for the second EA SPORTS UFC cover fighter begins today at UFC.com/covervote and will run until Dec. 1.
Megaan White's insight:
Jones speaks highly of this game, about 'being the most realistic game' hes seen in a long time. Jon Jones has been around for a while in the UFC and his opinion will matter. The EA sports game PR team picked a very decent fighter to be the cover and spokesperson of their game. Becuase of his credability!
The result is this list of top 10 cities that reveals the exciting variety of opportunities available to upwardly mobile communications professionals. Be carefu (Austin is the 4th best city in the U.S.
Megaan White's insight:
Great article, its very informative in the short amount of words that it has. All the top ten cities listed are great places and in each section it draws a persons attention with the amount of money each city is basically offering. Good resource for an up and coming PR Pro to take a look at.
Read more about How the Adidas logo earned its stripes at CreativeBloq.com Sportwear manufacturing is a hotly-contested battleground for big business, which fights just as aggressively as many of the sportsmen and women that the companies compete...
Interesting to read how the symbol of Adidas came to be.. That the tri fold was originally made to represent the contients respectively. Then in 2005 Adidas would be recongized by the three stripes which represent quality, leadership and flexibility. Although good strategy... no one knows that is what they mean. If they want people to know that,, they should post it places. People would associate the logo and the company with those three positive things.
Seventy students from across the U.S. got on an emergency conference call last Tuesday for news they’d been waiting over a year and a half to hear. Mariela Martinez, a student at Brown University, told the listeners, “The PT Kizone workers have reached a historic agreement with Adidas... They’re going to receive the severance that they’re legally owed!”
This is not good for the PR of adidas, they took way to long to pay the workers severance for closing the factory. Just because they did it, does not mean that they are excused for taking so long to pay it back. 1.8$million is not really that much to a muliti million dollar company, and there is no reason they should have taken that long.
Today, LinkedIn introduced a new feature for content marketers, Showcase pages. Showcase Pages are dedicated content hubs enabling businesses to extend their Company Page presence, effectively segmenting audiences and enabling businesses to deliver the right message to the right audience.
Somewhat similar to LinkedIn’s existing company pages, Showcase Pages are designed to give individual brands and business units within corporations the ability to create their own segmented marketing channels on LinkedIn. These pages are discoverable through search and allow users to attract a unique set of followers to push provide sponsored status updates, videos, blogs, Slideshares, and other content to targeted groups of users....
Mexican drug cartels use social media for PR The Voice of Russia Like any burgeoning business, Mexico's drug cartels are using the web to conduct very successful public relations campaigns that put those of their counterparts in Colombia and...
Megaan White's insight:
Actually shocked. Drug trafficking is illegal and here are people committing illegal acts, posting them to the world. I suppose that this is away of communicating with their rivals but I am unaware of how the authorities are handling this.
I really liked reading this article, because I am a full supporter of same sex marriage and it makes me happy to see "Diversity and inclusion are important factors for Adidas" Paul Ehrlich, vice president of Adidas America said in the article.
I truly believe that a company who inforces and supports their values outside of their organization is a great company to be apart of/or to buy from.
TORONTO – Mayor Rob Ford stormed out of a press conference at city hall on Wednesday after being asked about the character reference he wrote for his friend Alexander 'Sandro' Lisi. A reporter asked ...
Megaan White's insight:
Yet another nightmare for Rob Ford. Whether or not he made a mistake writing the letter in general or just simply choosing the wrong paper to actually out it on, it doesn't matter. He should take the journalists questions and answer them because walking away like he did and using the language he did will just cause him and his PR people a problem.
Owning up to a mistake will treat Ford way better in the long run, rather than running like he did. Running makes a person look more guilty then perhaps they are. It is going to be hard for Ford to get away from this mini scandal because he ran.
In the public relations push for his takeover of the American health care system, President Obama promised that those who like their insurance could keep it, premiums would decrease, and no one would lose their doctor.
Megaan White's insight:
This will be a PR nightmare for Obama, telling people their tax dollars will not fun abortions; but having that be a lie is going to hurt him severely. Most people are against abortions as it is, having their earned money support something they don't is going to cause Obama some problems. I hope his PR people are prepared to take some hits.
SocialTimes >> I have a standing policy here as the new Editor of SocialTimes. If you want to write a guest post for us, send us a news tip, or just tell us how we’re doing, send me an email anytime at STEditor@boun.cr"
I love this article. This a great tool for anyone interested in or is even in PR. I believe that the bottom of this article is great, with the 3 things you can do to become a better PR person. Perfect and well rounded. The writer even gives examples in his points to help a person understand why it is what you shouls do.
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