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Social media guru Rick Wion discusses his approach at McDonald's | CMO Perspectives content from Nation's Restaurant News

Social media guru Rick Wion discusses his approach at McDonald's | CMO Perspectives content from Nation's Restaurant News | Public Relations Champion | Scoop.it
McDonald's director of social media Rick Wion discusses evaluating a campaign's performance and the evolution of the digital space. (Social media guru Rick Wion discusses his approach at McDonald's: Rick Wion was named director of social media...
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How Businesses Can Evaluate their Social Media Campaigns | Business 2 Community

How Businesses Can Evaluate their Social Media Campaigns | Business 2 Community | Public Relations Champion | Scoop.it

Social media is a great way for businesses to market their products and services and to increase awareness of their brand. However, social media marketing is often a long-term play that does not generate an immediate increase in sales. In fact, it may not be obvious that social media is helping you at all for quite some time, and you may be wondering why you should even bother continuing to implement your social media marketing strategy. Before you give up on social media altogether, consider these measures for evaluating the impact that your social media campaign is having on your business — or the potential impact it will have on your business...


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10 reasons social media has peaked. 8 reasons that’s a relief

10 reasons social media has peaked. 8 reasons that’s a relief | Public Relations Champion | Scoop.it
After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. (This is great: RT @chrisabraham: 10 reasons social media has peaked.
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Death of the Social Media Strategist: Overselling & Underperforming from the Start | Public Relations & Social PR Insight

Death of the Social Media Strategist: Overselling & Underperforming from the Start | Public Relations & Social PR Insight | Public Relations Champion | Scoop.it
...But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI.
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10 Must Have iPad Apps for Public Relations | Ketchum Blog

RT @KetchumPR: "10 Must Have iPad Apps for Public Relations" by @wadds http://t.co/PMiXUwWrsp.
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Businesses increase revenue with social media - Phys.Org

Businesses increase revenue with social media - Phys.Org | Public Relations Champion | Scoop.it
Businesses increase revenue with social media
Phys.Org
Our study showed that social media activities help strengthen the bond between the customer and the firm.
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Social Media Use Isn't Healthy Enough, New Study Finds - Wall Street Journal (blog)

Social Media Use Isn't Healthy Enough, New Study Finds - Wall Street Journal (blog) | Public Relations Champion | Scoop.it
Social Media Use Isn't Healthy Enough, New Study Finds
Wall Street Journal (blog)
Nearly two-thirds of American adults use social networking sites such as Facebook, and nearly the same proportion turn to the Internet for health information.
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Building Your Brand by Using Social Media | WinePress Publishing

Building Your Brand by Using Social Media | WinePress Publishing | Public Relations Champion | Scoop.it
Useful Articles and Resources for Authors (Building Your Brand by Using Social Media http://t.co/r3CdUyEx74 via @WinePressPub)
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Did Herbalife Commit #PR Malpractice? - via @Forbes

Did Herbalife Commit #PR Malpractice? - via @Forbes | Public Relations Champion | Scoop.it
Herbalife was back in the news again last week with the announcement of Carl Icahn’s position in the company made public partially through his regulatory filings.

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Yahoo Embraces Social Media, Partners with Facebook | Small business news; tips; networking | BizSugar

Yahoo Embraces Social Media, Partners with Facebook | Small business news; tips; networking | BizSugar | Public Relations Champion | Scoop.it
Yahoo launches new website, partners with Facebook and adds social media features. Read our blog to find out more about these Yahoo changes.
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Do Your Social Media Campaigns Leave You Frustrated?

Do Your Social Media Campaigns Leave You Frustrated? | Public Relations Champion | Scoop.it
Social media campaigns can be and are a very effective marketing strategy to use to get more traffic to your website or blog! On the other if they are not planned properly they can be equally ineffective as well!
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Clever Girls Collective Unveils a Content & Social Media Marketing System, Generates Over 130 Million Monthly Impressions

SAN FRANCISCO, March 4, 2013 (GLOBE NEWSWIRE) -- Content and social media marketing company, Clever Girls Collective, today unveiled a complete solution for creating and distributing social media and online content.
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50+ Events in Digital Marketing, Social Media, PR and More

50+ Events in Digital Marketing, Social Media, PR and More | Public Relations Champion | Scoop.it
Check out the latest events to find opportunities for learning, networking and leading your industry.
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The Masters Tees Up 2.6 Million Social Media Conversations - Salesforce Marketing Cloud

The Masters Tees Up 2.6 Million Social Media Conversations - Salesforce Marketing Cloud | Public Relations Champion | Scoop.it
The social media Masters conversation over the weekend resulted in over 2.6 million mentions of the event from Thursday’s first round through to Sunday.
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Facebook, Twitter, Pinterest, Instagram – Social Media User Demographics 2013 [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Pinterest, Instagram – Social Media User Demographics 2013 [INFOGRAPHIC] - AllTwitter | Public Relations Champion | Scoop.it
Facebook, Twitter, Pinterest, Instagram – Social Media User Demographics 2013 [INFOGRAPHIC] (RT @Mediabistro: Social Media User Demographics 2013 [INFOGRAPHIC] http://t.co/Jo03AhNamT (via @alltwtr))...
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Social Media for the Productivity Win - HootSuite Social Media

Social Media for the Productivity Win - HootSuite Social Media | Public Relations Champion | Scoop.it
"Survey participants that were active on between one and four social networks have better sales numbers and faster call rates than those who didn’t use any" (RT @hootsuite: The more social networks you use, the better your work productivity.
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Death of the Social Media Strategist: Overselling & Underperforming from the Start | Public Relations & Social PR Insight

Death of the Social Media Strategist: Overselling & Underperforming from the Start | Public Relations & Social PR Insight | Public Relations Champion | Scoop.it
...But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI.
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Proactive Public Relations: “Who’s On First?” | Deirdre Breakenridge

Proactive Public Relations: “Who’s On First?” | Deirdre Breakenridge | Public Relations Champion | Scoop.it
We had what was, for the City of Boston, “major breaking news” recently as four-term Mayor Tom Menino announced he would not be seeking a fifth run at the City’s highest elected office. (Proactive Public Relations: “Who’s On First?
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How to Stand Out on Social Media - TIME

How to Stand Out on Social Media - TIME | Public Relations Champion | Scoop.it
Social News Daily
How to Stand Out on Social Media
TIME
The internet's a competitive place, but you can stand out on social media with a few simple steps.
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Youth blaze trail into new social media - High Point Enterprise

Youth blaze trail into new social media - High Point Enterprise | Public Relations Champion | Scoop.it
Youth blaze trail into new social media High Point Enterprise The social media craze that has taken over the nation is expanding to more than just Facebook and Twitter, with the majority of younger users gravitating toward the newest and hippest...
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Optimize Your Social Media Strategy With #Google+ via @LSue23

Optimize Your Social Media Strategy With #Google+ via @LSue23 | Public Relations Champion | Scoop.it
Recently, I started looking into learning more about Google+. With new business opportunities and more chances to place content on different platforms, I

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Building Your Brand by Using Social Media | WinePress Publishing

Building Your Brand by Using Social Media | WinePress Publishing | Public Relations Champion | Scoop.it
Useful Articles and Resources for Authors (Building Your Brand by Using Social Media http://t.co/r3CdUyEx74 via @WinePressPub)
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Agility targets and monitors social, traditional media

Agility targets and monitors social, traditional media | Public Relations Champion | Scoop.it
Agility is an integrated platform that allows clients to target and monitor traditional and social media, engage with influencers in real time, as well as distribute press releases.
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PR Associates expands social media expertise - Canada NewsWire (press release)

PR Associates expands social media expertise
Canada NewsWire (press release)
VANCOUVER, March 4, 2013 /CNW/ - PR Associates is pleased to announce the addition of Karin Basaraba, an award-winning communicator with a specialty in social media.
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Hotel Management are Turning from Traditional SEO Strategies to Social Media Marketing

Hotel Management are Turning from Traditional SEO Strategies to Social Media Marketing | Public Relations Champion | Scoop.it
Search engine optimization continues to generate millions of dollars for self-styled experts who promise to put your business on the first page of search results based primarily on the keywords the...
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