Employee engagement is central to business success, and getting employees to be company advocates, both online and off, adds a huge boost to a company’s reputation. We look at recent research into employee activism : PR Moment - Home of Public Relations
Is it more effective to stand in front of a building to protest a company’s environmental policy or to lounge in bed and tweet about it? As odd as it may seem to deconstruct any well-intended endeavor, many older activists dismiss Millennials as slackavists for their preference towards digital advocacy [...]
Last month Chipotle released “The Scarecrow,” a provocative animated video that lampooned Big Agriculture and quickly garnered almost 7 million views, inciting fans of the rapidly expanding chain to hail the campaign as activist artwork, and adversaries to shun it as corporate ...
Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for a wearable ad tech future.
Storytelling, content strategy, brand journalism and real-time marketing are key trends shaping PR and marketing in 2014.
Written by digital media consultant Jon Bernstein, formerly of New Statesman and Channel 4 News, this white paper goes beyond the buzzwords to explore the approaches that are working for today's brand communicators.
Featuring case studies and examples from brands such as Shazam and Moneysupermarket, and advice from agencies such as Ketchum and GollinHarris, The rise of the brand newsroom provides the insight, strategy and practical guidance that will enable you to take your brand storytelling strategy to the next level.
On Friday, KLM Royal Dutch Airlines announced new partnerships with Facebook and Twitter that will allow customers to pay for flights directly through the social networks. This move allows ease of use for KLM customers, but social payments offer an added value to companies who offer the service: An engaged audience. How does it work? […]
Zsuzsanna Matyák's insight:
How to make consumer more receptive to your messages
hGoogle Glass--no longer just a hopeful idea or cool trend--is slowly but surely disrupting healthcare for the better as various innovaters come up with creative ways to use the technology and get results
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